Lead image

Lead image

September 11, 2024

Shop Till You Drop… or Think?

Whether you’re browsing online late at night or strolling through a bustling market, the way you shop speaks volumes about your personality.

Strategy

November 25, 2024

The Truth About Strategy And Why Your Brand Needs One

Without it, everything falls apart

November 21, 2024

How Great Brands Keep People Coming Back

Loyalty isn’t given; it’s earned

November 19, 2024

The Growing Gap Between Influencers and Creators

The influence shift

October 10, 2024

How Fashion Brands Can Truly Connect with Black Consumers in 2024

Black consumers matter

October 2, 2024

Why Black-Owned Beauty Brands Are Still Struggling to Secure Funding in 2024

Beauty’s broken promises persist

September 30, 2024

Fashion Brands Invest in IRL Experiences This Autumn

Beyond the screen and into the real world

September 26, 2024

Discount Retail Reigns as Consumers Prioritise Value Over Brand Loyalty

Trading down, dressing smart

September 17, 2024

A Guide to Connecting With The Modern Shopper

Leveraging technology to stay ahead in retail

September 11, 2024

Shop Till You Drop… or Think?

Understanding shopper personality

September 4, 2024

Why We’re Drawn to the People Behind the Brands

A little oversharing never hurt

August 29, 2024

Why the Same White Tee Can Cost You £7.99 or £390

You’re paying for more than just fabric

August 26, 2024

It's Time to Start Planning Your Holiday Sales

Early planning = happy shoppers

Miu Miu, Gucci, and Bottega Blend Tradition and Trendsetting to Navigate the Luxury Landscape

Charlotte Tilbury Perfected This Strategy for Customer Retention

Lessons from Charlotte Tilbury’s approach

I'm Obsessed with Brand Consistency and You Should Be Too

Leveraging Data, Culture, and Consumer Trends for Brand Success

The 2024 Brand Playbook

The Role of User Experience (UX) in Branding

Following SKIMS' footsteps

Luxury Brands and Their Strategic Use of Distribution

The art of placement

There's Never Been a Better Time to Start a Body Care Line

Is it just me, or is body care the new self-care affair?

February 8, 2024

Making Every Click Count in Tight Times

Loud-budgeting is in, but don't fear

January 31, 2024

Customer Experience in 2024: What to Expect and How to Adapt

AI, personalisation, and the new era of customer engagement

January 30, 2024

Why Do We Crave High-End Brands?

Our love affair with luxury

January 23, 2024

Burberry and More in Turmoil as Demand for Luxury Goods is Slowing

Navigating the choppy waters of high-end retail

January 16, 2024

Brand Marketing Will Dominate in 2024: Here's Everything You Need to Know

Brand purpose and storytelling is the answer to economic outlook and challenges

November 16, 2023

The Science Behind What Makes People Buy

Buyology: why we buy what we buy

November 8, 2023

Unwrapping Success This Festive Season

Holiday marketing strategies for small businesses

October 17, 2023

Convince Shoppers That Your Brand Is Worth The Money

5 key strategies that can help position your brand as deserving of its price tag

October 4, 2023

Solving the Growing Issue of Online Shoppers Brand Hopping

Achieve brand loyalty without negatively impacting profit margins

October 2, 2023

12 Lessons on Brand Strategy

Emotions matter, community is key, and consistency builds trust.

September 14, 2023

Why We Prefer Brands We Recognise

Given a choice, we usually choose brands we recognise and feel familiar with

September 13, 2023

Does Age Really Matter When It Comes To Branding?

We argue audience demographics is no longer about age but rather about establishing an outlook

September 4, 2023

How Opinions, Testing, and Alternative Criteria Shape Effective Choices

The Art of Decision-Making

August 28, 2023

Can High-End Brands Meet Diverse Budgets?

Here's how luxury brands create demand beyond prestige pricing

August 14, 2023

The Role of Brand Activism

Genuine social change or opportunistic marketing?

From Runway to Data: How Fashion and Technology Collaborate

Exploring the intersection of fashion and technology for enhanced consumer experiences

The Growing Importance of Emotional Branding in the Digital Landscape

Creating memorable experiences and engaging storytelling

The Science of Branding and Decoding the Customer Mind

Influence customer behaviour with powerful branding psychology.

3 Ways AI Is Revolutionising Consumer Engagement

Discover how AI is transforming consumer engagement through automation, curation, and migration

Brand Loyalty in the Digital Age

Is Customer Retention Becoming a Thing of the Past?

Why I Don't Design Without Strategy

The importance of designing with a clear strategy

Does sustainability exist beyond luxury fashion?

Debunking the Elitism Narrative: Unraveling the Sustainability in Fashion Debate

Deadpool to Daytime TV: Using Celebrity Personas to Build Your Brand

What’s the deal with using celebrities for brand personification?

Balancing Profit and Purpose: Creating Brands with Impact

Strategies for achieving harmony between profit and purpose

How Brands and Customers Jointly Shape Value Creation

Brand Ownership: a shared effort

How Data Guides Design

Data asks the right questions, design answers

Strategy Stages Brand Success

Strategic moves to get through your brands' unknown stage