Marc Jacobs, a well-known name in luxury fashion, has made a bold shift in its social media strategy to connect with a younger audience. The brand has tapped into TikTok’s playful, sometimes absurd culture, creating viral moments that resonate with Gen Z. Here’s how Marc Jacobs adapted its approach and what other brands can learn from it.

Bikinis and cardigans? This is Frankies’ year-round cool. Frankies BIKINIS: Yes, they’re now making knitwear and we love it. But how did a swimwear brand, known for its beachy vibes, get into knitwear—and why is it working?

When Fisayo Longe posted a TikTok in a white sundress, the internet did what it does best—went wild. Over 100,000 views flooded in, with followers desperate to know: Where can we buy this? The catch? It wasn’t for sale yet. Even Longe, founder of Kai Collective, was caught off guard by the hype. And just like that, summer’s hottest dress was born.

Black culture has always been the source of what’s cool. Black creativity influences the world in more ways than we often acknowledge, whether it’s the swagger in how people dress, the rhythms that make them dance, or the hairstyles that speak volumes about heritage and identity. Yet, while brands have eagerly adopted these trends, there’s a fine line between appreciation and appropriation. As we head into 2024, it’s clear that Black culture will continue to shape global trends, whether brands fully understand the weight of this influence or not.

I was rifling through my foundation stash this morning—hopelessly mismatched, as usual—when I thought of Fenty Beauty. Seven years later, Rihanna’s brand still hits different. Inclusivity isn’t just a buzzword here; it’s the brand's very foundation (pun intended).

Since 2019, Eastside Golf, founded by two Morehouse College graduates who bonded over their shared experiences on the golf course, has been breaking down golf’s traditional barriers. Earlier this year, Eastside launched a 20-piece collection designed specifically for female golfers, offering style and functionality both on and off the course.

Grace Wales Bonner’s rise to prominence over the past decade has been nothing short of remarkable. Since her debut in 2014, the British-Jamaican designer has established herself as a creative force, redefining contemporary menswear with her scholarly approach, blending history, culture, and identity into each of her collections.