Sleep or Die is proving that a strong brand voice can be as disruptive as a strong product. With bold messaging, community-led storytelling, and a radically transparent founder, the brand is reshaping how consumers think about sleep.
Sol de Janeiro has become Sephora’s number-one selling brand by redefining how consumers engage with fragrance and body care. With a fragrance-first strategy and a strong retail partnership, the brand has set a new standard in the beauty industry.
Eadem has built a skincare brand that goes beyond aesthetics, using its visual identity to reinforce trust, transparency, and inclusivity. Here’s how design has become a key part of its business strategy.
Crown Affair has built a luxury haircare brand on restraint, precision, and smart retail expansion. Now, with a $9 million funding round and a major Sephora push, can it maintain its exclusivity while scaling up?
Step into the world of Amina Muaddi and uncover the secrets behind the brand's meteoric rise. This concise case study reveals how deep consumer insights and strategic marketing have turned a luxury footwear brand into a global sensation.
Vacation Inc. built its brand on nostalgia, humour, and bold product design. But beneath the playful exterior is a strategic approach that has made it a standout in the beauty industry.
Can game-day fashion be stylish? Off Season’s debut collection says yes. Kristin Juszczyk and Emma Grede are merging sports and style with Off Season, the chic new NFL-approved brand.
With an ultra-premium membership and global expansion plans, Equinox is proving that wellness is the new luxury.
Discover how Marc Jacobs, an established luxury fashion brand, has adapted its digital strategy to captivate the hearts of Gen Z.
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