As brands race to capture the elusive attention of digital audiences, they’re finding that the old tactics just aren’t cutting it anymore. User-generated content, once a goldmine of authenticity and engagement, has become so overused that it’s now causing the very fatigue it was meant to cure. Enter Employee-generated content.

Glossier has taken a fresh stride in the world of community engagement by launching its G Collective on Ty Haney’s innovative platform, Try Your Best (TYB). This move sees Glossier join the ranks of other direct-to-consumer luminaries such as Dieux, Topicals, and Chillhouse on TYB, a platform designed to gamify and enrich brand communities.

REFY's retreat in Mallorca was an extraordinary showcase of their community-first approach, with co-founder Jess Hunt leading the way in creating genuine connections amidst a stunning, branded villa.

The beauty industry has witnessed an array of successful brand launches, yet few have garnered as much adoration and cult-like status as Summer Fridays. Launched in 2018 by skincare lovers and best friends, Marianna Hewitt and Lauren Ireland, the brand's debut product, the Jet Lag Mask, became an instant sensation, achieving remarkable success and establishing a foundation for a thriving multi-million dollar enterprise.

Launched by model Raven Tracy, this eponymous apparel and swimwear brand is designed to celebrate all body types. The brand has even received significant endorsements from celebrities like Kendall Jenner and Emily Ratajkowski. Here's why...

In a world flooded with beauty brands, Rhode Beauty stands out, thanks to the authentic and effortlessly chic influence of Hailey Bieber. With her genuine approach and strategic use of social media, Hailey has created a buzz that’s hard to ignore. Here’s how her authenticity as a celebrity founder has propelled Rhode Beauty to new heights.

Discover the magic behind Merit's minimalist makeup and why it's perfect for your everyday routine. With products that are "impossible to mess up," Merit is making beauty simple, clean, and effortlessly chic.