Case Study | The Strategic Use of Social Media for Gen Z Engagement

Discover how Marc Jacobs, an established luxury fashion brand, has adapted its digital strategy to captivate the hearts of Gen Z.
November 2024
FREE
Case Study | The Strategic Use of Social Media for Gen Z Engagement
At a Glance:
  • How Marc Jacobs reinvented its brand image through humour and trend-driven content on TikTok.
  • The power of influencer partnerships in driving brand engagement and reaching Gen Z.
  • Key strategies for maintaining cultural relevance in the competitive landscape of luxury fashion.

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