Lead imageLead image
Trends
/
February 12, 2025

The Wellness Trends Set to Dominate 2025—And the Brands to Know

Whether it’s through gut health strategies, or social wellness clubs, the future of wellness is here—and it’s all about living better, longer.
Read More
Trends
Trends
/
February 14, 2025

Consumers Are Spending Less, But They Still Want Value – Here’s How Brands Can Adapt

Smart spending is the new normal
Read More
Trends
/
February 12, 2025

The Wellness Trends Set to Dominate 2025—And the Brands to Know

From AI to Gut Health
Read More
Trends
/
November 14, 2024

Influencers Are Flocking to Newsletters for Creative Freedom and Income

Subject: Influencers are going long-form
Read More
Trends
/
November 12, 2024

Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy

Read More
Trends
/
August 13, 2024

Move Over Barbie, Summer 2024 Is Bratty

The season of sun just happens to be the season of statements
Read More
Trends
/
August 12, 2024

Influencers Are Turning to Smoothies For Their Next Big Hit

Erewhon x influencers...
Read More
Trends
/
July 25, 2024

8 Trending Summer Colour Palettes

Bright, bold, and beautiful shades
Read More
Trends
/
July 17, 2024

2024: The Year We All Went Sporty Spice

Sports are no longer just for the boys!
Read More
Trends
/
July 9, 2024

The Latest Trends in Branding

The top stories making waves this week
Read More
Trends
/
April 8, 2024

A Trend We Want to See More Of: Selfie Lookbooks

After all, what's more real than a selfie?
Read More
Trends
/
January 17, 2024

Gen Alpha is Obsessed with Expensive Beauty, Millennial Parents to Blame

Why under 13s love Drunk Elephant and are wreaking havoc in Sephora
Read More
Trends
/
January 9, 2024

Why The Modern Consumer Loves Dupes

How copycat products are winning over young shoppers
Read More
Trends
/
December 19, 2023

Why Trends Repeat Themselves

Are wallabees and chunky shoes back in style?
Read More
Trends
/
December 13, 2023

2024 Trends: What to Watch Out For

Ribbons, red, metallics and more
Read More
Trends
/
November 15, 2023

10 Seasonal Trending Colour Palettes

The hues of a/w 2023
Read More
Trends
/
October 7, 2023

The Latest TikTok Trends to Jump On

Act Fast, Trend Faster
Read More
Trends
/
September 6, 2023

Isn't deinfluncing still influencing?

The irony of this Tiktok trend
Read More
Trends
/
August 24, 2023

Branding in the Age of Cancel Culture

Navigating the controversial realm of accountability
Read More
Trends
/
July 7, 2023

Reimagining Barbie for a New Generation: It's Fantastic

Unlocking the secrets behind the viral success of the 2023 Barbie Movie campaign
Read More
Trends
/
June 30, 2023

This is how Gen-Z is impacting Beauty

Why brands need to adapt their strategies to win the hearts of Gen-Z
Read More
Trends
/
June 21, 2023

Are Celebrity Brands on the Decline?

From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
Read More