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Trends
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August 12, 2025

Why We’re Obsessed With Brands That Feel Like Girlhood

Spend a few minutes scrolling through TikTok and it becomes clear that pink reigns supreme. The coquette aesthetic, “soft‑girl” trend and...
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June 24, 2026

The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

Long live FIFA core
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September 15, 2025

The Next Big Celebrity Business? Creative Agencies

The business of fame has a new frontier
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August 12, 2025

Why We’re Obsessed With Brands That Feel Like Girlhood

girls just wanna have fun
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February 14, 2025

Consumers Are Spending Less, But They Still Want Value – Here’s How Brands Can Adapt

Smart spending is the new normal
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February 12, 2025

The Wellness Trends Set to Dominate 2025—And the Brands to Know

From AI to Gut Health
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November 14, 2024

Influencers Are Flocking to Newsletters for Creative Freedom and Income

Subject: Influencers are going long-form
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November 12, 2024

Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy

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August 13, 2024

Move Over Barbie, Summer 2024 Is Bratty

The season of sun just happens to be the season of statements
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August 12, 2024

Influencers Are Turning to Smoothies For Their Next Big Hit

Erewhon x influencers...
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July 25, 2024

8 Trending Summer Colour Palettes

Bright, bold, and beautiful shades
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July 17, 2024

2024: The Year We All Went Sporty Spice

Sports are no longer just for the boys!
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July 9, 2024

The Latest Trends in Branding

The top stories making waves this week
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April 8, 2024

A Trend We Want to See More Of: Selfie Lookbooks

After all, what's more real than a selfie?
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January 17, 2024

Gen Alpha is Obsessed with Expensive Beauty, Millennial Parents to Blame

Why under 13s love Drunk Elephant and are wreaking havoc in Sephora
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January 9, 2024

Why The Modern Consumer Loves Dupes

How copycat products are winning over young shoppers
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December 19, 2023

Why Trends Repeat Themselves

Are wallabees and chunky shoes back in style?
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December 13, 2023

2024 Trends: What to Watch Out For

Ribbons, red, metallics and more
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November 15, 2023

10 Seasonal Trending Colour Palettes

The hues of a/w 2023
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October 7, 2023

The Latest TikTok Trends to Jump On

Act Fast, Trend Faster
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September 6, 2023

Isn't deinfluncing still influencing?

The irony of this Tiktok trend
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August 24, 2023

Branding in the Age of Cancel Culture

Navigating the controversial realm of accountability
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July 7, 2023

Reimagining Barbie for a New Generation: It's Fantastic

Unlocking the secrets behind the viral success of the 2023 Barbie Movie campaign
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June 30, 2023

This is how Gen-Z is impacting Beauty

Why brands need to adapt their strategies to win the hearts of Gen-Z
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June 21, 2023

Are Celebrity Brands on the Decline?

From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
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