Brand Insider - Trends
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February 12, 2025

The Wellness Trends Set to Dominate 2025—And the Brands to Know

Whether it’s through gut health strategies, or social wellness clubs, the future of wellness is here—and it’s all about living better, longer.
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February 14, 2025

Consumers Are Spending Less, But They Still Want Value – Here’s How Brands Can Adapt

Smart spending is the new normal
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February 12, 2025

The Wellness Trends Set to Dominate 2025—And the Brands to Know

From AI to Gut Health
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November 14, 2024

Influencers Are Flocking to Newsletters for Creative Freedom and Income

Subject: Influencers are going long-form
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November 12, 2024

Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy

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August 13, 2024

Move Over Barbie, Summer 2024 Is Bratty

The season of sun just happens to be the season of statements
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August 12, 2024

Influencers Are Turning to Smoothies For Their Next Big Hit

Erewhon x influencers...
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July 25, 2024

8 Trending Summer Colour Palettes

Bright, bold, and beautiful shades
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July 17, 2024

2024: The Year We All Went Sporty Spice

Sports are no longer just for the boys!
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July 9, 2024

The Latest Trends in Branding

The top stories making waves this week
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April 8, 2024

A Trend We Want to See More Of: Selfie Lookbooks

After all, what's more real than a selfie?
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January 17, 2024

Gen Alpha is Obsessed with Expensive Beauty, Millennial Parents to Blame

Why under 13s love Drunk Elephant and are wreaking havoc in Sephora
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January 9, 2024

Why The Modern Consumer Loves Dupes

How copycat products are winning over young shoppers
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December 19, 2023

Why Trends Repeat Themselves

Are wallabees and chunky shoes back in style?
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December 13, 2023

2024 Trends: What to Watch Out For

Ribbons, red, metallics and more
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November 15, 2023

10 Seasonal Trending Colour Palettes

The hues of a/w 2023
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October 7, 2023

The Latest TikTok Trends to Jump On

Act Fast, Trend Faster
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September 6, 2023

Isn't deinfluncing still influencing?

The irony of this Tiktok trend
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August 24, 2023

Branding in the Age of Cancel Culture

Navigating the controversial realm of accountability
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July 7, 2023

Reimagining Barbie for a New Generation: It's Fantastic

Unlocking the secrets behind the viral success of the 2023 Barbie Movie campaign
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June 30, 2023

This is how Gen-Z is impacting Beauty

Why brands need to adapt their strategies to win the hearts of Gen-Z
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June 21, 2023

Are Celebrity Brands on the Decline?

From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
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