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Model holding two KIKO MILANO and STABILO Lip Mark(er) products.
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The Beauty Collaboration We Didn’t See Coming

Prada holiday campaign with a model in lilac and illustrated mice carrying a loafer.
Art Direction

Prada’s Christmas Campaign Is a Fashion Fairy Tale

Art Direction

Althea McNish Deserves More Than a Place On Your Moodboard

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Inside the Luxury Advent Calendar Phenomenon

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The Branded Café Looks Good. How’s the Coffee?

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Olivia Jade, Zendaya and the Art of Casting a Campaign

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What LIHA Puts Into a Bottle of Oil

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How LABRUM Took Its Point of View to Arsenal

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Rhode Opened a Paris Café. The Real Destination Was Sephora.

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Why Does “Archive” Make Us Want It More?

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Everyone Wants Cultural Credibility. Who’s Paying for It?

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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Black-Owned Homeware for People Who Don’t Want a Beige House

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Topicals Teams Up with Rizos Curls for Hispanic Heritage Month

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17 Black-Owned Fashion Brands to Shop Now

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Rare Beauty campaign with two women in colourful dresses and tiaras applying make-up.
Consumer Behaviour

You Can Take Selena and Demi Out of Disney…

Rare Beauty reunites Selena Gomez and Demi Lovato, while Kith casts Kit Harington for winter. Both campaigns arrive with a story the audience already knows.
By
The Desiree Team
November 18, 2026
KIKO MILANO and STABILO Lip Mark(er) products beside a close-up of the angled lip applicator.
Packaging

The Beauty Collaboration We Didn’t See Coming

The Lip Mark(er) turns a familiar stationery shape into a beauty product. Its appeal starts with recognition, then gives the design a practical job.
By
The Desiree Team
November 12, 2026
Prada holiday campaign combining a model in lilac, illustrated mice and a spotted loafer.
Art Direction

Prada’s Christmas Campaign Is a Fashion Fairy Tale

John Pomeroy and Glen Luchford give Prada a festive world with a visible human hand. The interesting part is how closely the creative process fits the product.
By
The Desiree Team
November 10, 2026
Insights

Why Does “Archive” Make Us Want It More?

The appeal of fashion’s favourite word
By
Amaya Blake
October 24, 2026
Marketing

Inside the Luxury Advent Calendar Phenomenon

Counting down to decadence
By
The Desiree Team
October 10, 2026
News

Topicals Teams Up with Rizos Curls for Hispanic Heritage Month

Slick lips, sleek hair
By
Bibiana bahor
October 8, 2026
Editor's Picks

Black-Owned Homeware for People Who Don’t Want a Beige House

Ceramics, textiles and tableware with personality
By
The Desiree Team
October 17, 2026
Editor's Picks

17 Black-Owned Fashion Brands to Shop Now

The cool black girl edit
By
Bibiana Obahor
October 6, 2026
Case Studies

What LIHA Puts Into a Bottle of Oil

A closer look at Idan Oil
By
The Desiree Team
October 28, 2026
Art Direction

Althea McNish Deserves More Than a Place On Your Moodboard

By
The Desiree Team
October 21, 2026
Case Studies

How LABRUM Took Its Point of View to Arsenal

By
The Deiree Team
October 14, 2026
Lifestyle

October Editor’s Letter 2026

BHM at Brand Insider
By
Bibiana Obahor
October 1, 2026
Case Studies

Rhode Opened a Paris Café. The Real Destination Was Sephora.

The souvenir had somewhere to take you
By
The Desiree Team
October 6, 2026
Case Studies

You Can Dress for Kith’s Private Club. Membership Is Another Matter.

Club life, available by the piece
By
The Desiree Team
October 5, 2026
Advertising

Olivia Jade, Zendaya and the Art of Casting a Campaign

A familiar face needs a particular reason to be there
By
Bibiana Obahor
October 4, 2026
1 / 32
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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