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February 5, 2025

The Art of the Last-Minute Sell: How to Snag Valentine’s Day Procrastinators

Last-minute shoppers are a retailer’s dream—if you know how to market to them.

Marketing

February 5, 2025

The Art of the Last-Minute Sell: How to Snag Valentine’s Day Procrastinators

Valentine’s day’s final hours

December 30, 2024

The Round-Up: 2024 Best (and Worst) Marketing Campaigns

Hits, misses, and lessons learned

December 23, 2024

The Round-Up: 2024 Holiday Campaigns

More than just pretty pictures

December 18, 2024

Marketing That Was Too Big to Miss—and Too Tasty to Resist in 2024

Snapping pics, licking lips (literally)

November 28, 2024

It’s Not Who Your Customers Are—It’s What They Do That Counts

Actions really do speak louder than words.

November 20, 2024

5 Unique Holiday Marketing Ideas That Work

How to win over holiday shoppers

November 4, 2024

10 Black Friday Copy Ideas for Fashion and Beauty Brands

Black Friday is near, here's to copy that sells

September 16, 2024

The Unexpected TikTok Queen Who Mastered Relatability

TikTok by Frankel

September 2, 2024

Sun-Kissed Cheeks and a Cucumber Crisis: TikTok’s Latest

Not very mindful or demure

August 14, 2024

EYNTK about TikTok's Nara Smith

From kitchen counter to fashion's favourite

Are Influencer Getaways the Future of Brand Promotion?

From Santorini to the Hamptons: inside the latest brand-inspired escapes

20 Instagram Feeds to Inspire Your Brand This Summer

Curate your summer aesthetic with these Insta feeds

4 Tips for Building Your Brand on Social Media

Unfortunately, it's more than just posting regularly

The Importance of Content in Advertising for Meta Ads in 2024

Is content is the backbone of Meta Ad success? Yes.

The Best Spring/Summer 2024 Fashion Campaigns

These SS24 campaigns are everything

These 4 Instagram Tips Will Sky Rocket Your Engagement

Swipe right on engagement with these Insta hacks

Click or Skip: Everyone's on Instagram, Are You?

It's almost a no-brainer

Click or Skip: Is TikTok Shop Just Another Fad?

Everything you need to know

What Is a Brand Ambassador?

Is the face behind a brand just a 'face'?

January 29, 2024

Ikea's Fake Brand Had Us Fooled

Subtle deception, lasting impressions

January 25, 2024

Gen Z on TikTok, Everything You Need to Know

Tapping Into the trends of today's trendsetters

January 15, 2024

Skincare in the Club: Topicals Takes Influencers on Trendsetting Trip to Ghana

Ghana glows on special trip with product placement, cultural awareness and faces we love

December 22, 2023

What Should Your Brand Be Doing Over Twixmas?

A guide to navigating that awkward period between XMAS and NY

December 21, 2023

2023's Best Holiday Collections

A tour through this year's holiday fashion

December 6, 2023

Last-Minute Holiday Prompts for Entrepreneurs

Tick-tock, it's gifting o'clock

December 4, 2023

The Round-Up: 2023 Ads

From celebrity campaigns to AI—the ads we couldn't stop talking about

November 29, 2023

Brands with Diverse Campaigns

How real faces and real bodies are winning over real audiences

October 26, 2023

Start Planning Your Holiday Marketing Strategies Now

The key is to start early, plan methodically, and execute impeccably

October 11, 2023

Click or Skip: Should Your Brand Be on Pinterest?

Once known for wedding mood boards, has now become Gen Z's fashion playground and a crystal ball for brands.

October 5, 2023

Why New Social Platforms Are Hit or Miss for Beauty Brands

New social platforms offer beauty brands opportunities, but success hinges on careful strategy and adaptation

October 3, 2023

Why Small Businesses Should Pay Attention to the Growth of TikTok Shop

The future of e-commerce is here, and it dances to the rhythm of TikTok

September 27, 2023

Unlocking the Secrets of Influencer Marketing

Discover how brands like Daniel Wellington revolutionised their success

September 7, 2023

7 Ways To Create a Compelling Presence on Social Media

From likes to loyalty: leveraging social media insights for maximum impact

August 31, 2023

The Demise of Brand Loyalty in Beauty

TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists

August 30, 2023

The Power of Micro-Influencers

Niche Appeal or Hidden Marketing Potential?

August 21, 2023

Performance vs Brand Marketing in the Luxury Industry

Where performance meets aspiration and exclusivity

August 15, 2023

The Influencer Marketing Bubble

Sustainable strategy or short-term hype? Let's talk about it

August 10, 2023

7 Effective Strategies for Building a Targeted Email List

From crafting compelling opt-in offers to leveraging social media advertising

Are Vanity Metrics Distorting Brand Success?

The Influence of Social Media Metrics

Decoding the Marketing Strategies of Cult Brands

Insights from luxury fashion, beauty, and lifestyle Icons

How Hyper-Targeting Can Lead to Filter Bubbles

The dark side of personalisation

The Role of Neuro-Marketing in Brand Strategy

Exploring the science of Consumer behaviour

The Effect of UGC on Brand Perception and Engagement

User-generated content has become more influential than ever

The Effectiveness of Brand Partnerships, Collaborations or Confusion?

Brand partnerships can be highly effective when executed well

The Marketing Behind Clean Beauty

Analysing brand positioning in the skincare market

Hourglass, Exploring the Contributions of Brand Strategists and Marketers

Differentiating Brand Strategists and Marketers

Market Segmentation Strategies: Driving Growth and Customer Loyalty

Examples from Net-a-porter, Summer Fridays and others

The Future of Marketing

From personalisation to AR, AI and automation, and all of the above