ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
SUBSCRIBE
SIGN INACCOUNTSUBSCRIBESIGN INACCOUNT
The algorithm loves when people spend time on your content. Carousels, which invite users to swipe through multiple images or slides, are perfect for this. If you have a long caption or multiple images related to a single theme, turn them into a carousel. Not only do people spend more time on these posts, but the interaction rate (likes, comments, saves) tends to be higher as well. Encourage your audience to swipe, like, comment, and save to maximise engagement.
Content that people want to share will reach new audiences faster. Aim to say something new or offer a fresh perspective. Uncommon opinions or relatable content that reminds people of themselves or someone they know also perform well. Positivity is key—people love to share good vibes. Craft posts that are both engaging and shareable to extend your reach beyond your immediate followers.
It might seem counterintuitive, but taking a break from posting can actually boost your engagement. If you post daily, try taking 2-3 days off. When you return, your followers will have missed your content, making them more likely to engage. Additionally, Instagram’s algorithm tends to favor new posts after a break, pushing them to more of your followers.
Instagram’s algorithm functions similarly to a search engine. Using keywords effectively can help your content get discovered. Make sure to include relevant keywords in your posts, captions, and hashtags to signal to Instagram what your content is about. This helps your posts appear in searches and recommended feeds, increasing your visibility and engagement.
By implementing these strategies, you can effectively increase your Instagram engagement, reaching more people and building a more interactive community. Happy posting!
.svg)
.svg)
.svg)
The algorithm loves when people spend time on your content. Carousels, which invite users to swipe through multiple images or slides, are perfect for this. If you have a long caption or multiple images related to a single theme, turn them into a carousel. Not only do people spend more time on these posts, but the interaction rate (likes, comments, saves) tends to be higher as well. Encourage your audience to swipe, like, comment, and save to maximise engagement.
Content that people want to share will reach new audiences faster. Aim to say something new or offer a fresh perspective. Uncommon opinions or relatable content that reminds people of themselves or someone they know also perform well. Positivity is key—people love to share good vibes. Craft posts that are both engaging and shareable to extend your reach beyond your immediate followers.
It might seem counterintuitive, but taking a break from posting can actually boost your engagement. If you post daily, try taking 2-3 days off. When you return, your followers will have missed your content, making them more likely to engage. Additionally, Instagram’s algorithm tends to favor new posts after a break, pushing them to more of your followers.
Instagram’s algorithm functions similarly to a search engine. Using keywords effectively can help your content get discovered. Make sure to include relevant keywords in your posts, captions, and hashtags to signal to Instagram what your content is about. This helps your posts appear in searches and recommended feeds, increasing your visibility and engagement.
By implementing these strategies, you can effectively increase your Instagram engagement, reaching more people and building a more interactive community. Happy posting!
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
The algorithm loves when people spend time on your content. Carousels, which invite users to swipe through multiple images or slides, are perfect for this. If you have a long caption or multiple images related to a single theme, turn them into a carousel. Not only do people spend more time on these posts, but the interaction rate (likes, comments, saves) tends to be higher as well. Encourage your audience to swipe, like, comment, and save to maximise engagement.
Content that people want to share will reach new audiences faster. Aim to say something new or offer a fresh perspective. Uncommon opinions or relatable content that reminds people of themselves or someone they know also perform well. Positivity is key—people love to share good vibes. Craft posts that are both engaging and shareable to extend your reach beyond your immediate followers.
It might seem counterintuitive, but taking a break from posting can actually boost your engagement. If you post daily, try taking 2-3 days off. When you return, your followers will have missed your content, making them more likely to engage. Additionally, Instagram’s algorithm tends to favor new posts after a break, pushing them to more of your followers.
Instagram’s algorithm functions similarly to a search engine. Using keywords effectively can help your content get discovered. Make sure to include relevant keywords in your posts, captions, and hashtags to signal to Instagram what your content is about. This helps your posts appear in searches and recommended feeds, increasing your visibility and engagement.
By implementing these strategies, you can effectively increase your Instagram engagement, reaching more people and building a more interactive community. Happy posting!
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Sign up for our newsletter to receive the latest brand news and insights from Brand Insider.
