Welcome to REFY World

How to turn trends into sales

Last licks of summer

It’s giving iconic

The more shades, the merrier

No ‘Shrink and Pink’ here!

Black culture leads, others follow

Menswear, culture, and identity collide

A luxury bag for all

Gap's revival: A Gen Z Success Story

Barefaced and beautiful

Raven Tracy bridges her New York roots with Los Angeles vibes

Move over UGC, EGC is in

The influencer duo behind Summer Fridays

A fresh take on beauty community, powered by TYB

Genuine connections are transforming Celebrity Beauty Brands, no suprise

POV: influencer trips are out, community trips are in

The brand making easy-to-use makeup

Redefining beauty, one compact at a time

Revolutionising heels, one step at a time

Why we're all obsessed with Adanola

From startup to shower staple

Goop’s storytelling keeps us hooked and coming back for more

Turning old threads into new trends with Sami Miro Vintage

The secret behind Alo Yoga’s rise to activewear fame

A lesson on the big 3: education, engagement, and experience

A case study in modern branding and market disruption

Elevating everyday luxury

The It-Brand of 2023

From Pop-Ups to Pilates

The Aritzia paradox

Anchoring a brand in a well-defined lifestyle and aesthetic philosophy

A case study on Glossier's lip balm debacle

"An anti-wellness skincare brand, 4AM makes products for party people"

The unparalleled visionary in beauty

Eadem: A Detailed Case Study

The power of a well-articulated brand ethos in creating not just a customer base but a community

A polished brand selling products for a polished look

Surreal or so real? Navigating the world of fashion marketing.

This Cult LA brand that has dominated our Instagram feeds with its ethical choices

Prada successfully extends its legacy into the realm of beauty, serving as an inspiration for small beauty brand owners

Elevating upcycled tailoring in fashion

Here's how Olamide Olowe, founder of Topicals, turned skin conditions into a positive movement

Crafting Eilish 2, a Fragrance Born from World-Building

Join Amy Powney on a journey of sustainability with Mother of Pearl

Lessons on self-perception and consumer behaviour

'Good hair days can lead to good days altogether' - Ouai

There’s a lot to love about Rare Beauty, and it's not just their Liquid Blush

A standout e-commerce example from Maison Margiela

What every business can learn from Costa Brazil's mission-driven approach

Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.

Desiree Design crafts a visually stunning identity for luxury shoe brand.

The challenges of relying solely on brand distinctiveness in a competitive market

Combining various elements from different time periods and cultures across Africa to create elevated designs

Finding your difference as a brand, makes all the difference