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November 11, 2024

How Marc Jacobs Won Over Gen Z on TikTok

Marc Jacobs has cracked the code for TikTok success, using humour and influencer collaborations to stay relevant with Gen Z. Here’s how...

Case Studies

November 11, 2024

How Marc Jacobs Won Over Gen Z on TikTok

How to turn trends into sales

November 5, 2024

Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense

Last licks of summer

October 28, 2024

The Black-Owned Brand Behind Fashion’s Most Coveted Summer Dress

It’s giving iconic

October 22, 2024

Seven Years In, Fenty Beauty Proves Inclusivity Is Here to Stay

The more shades, the merrier

October 17, 2024

This Black-Owned Brand is Bringing Style and Inclusivity to Women’s Golf

No ‘Shrink and Pink’ here!

October 15, 2024

Why Brands Owe Their Cool to Black Culture

Black culture leads, others follow

October 8, 2024

Grace Wales Bonner is Crafting a New Future for Menswear

Menswear, culture, and identity collide

October 1, 2024

How Telfar Became the Symbol of Accessible Luxury

A luxury bag for all

September 24, 2024

How a Classic Brand Became Gen Z’s Favorite

Gap's revival: A Gen Z Success Story

September 19, 2024

Sonsie Skin is a Reflection of Pamela Anderson's New Era of Being

Barefaced and beautiful

August 22, 2024

East Coast Edge Meets LA Chill With Body by Raven Tracy

Raven Tracy bridges her New York roots with Los Angeles vibes

August 19, 2024

The Cool Girl Brand Turning to Its Employees for Content

Move over UGC, EGC is in

August 15, 2024

How Two Influencers Transformed Skincare with their Viral Jet Lag Mask

The influencer duo behind Summer Fridays

G Collective: Glossier’s New Digital Community

A fresh take on beauty community, powered by TYB

How Hailey Bieber’s Authenticity is Shaping Rhode

Genuine connections are transforming Celebrity Beauty Brands, no suprise

REFY's Closest Community Members Enjoy a Branded Villa in Mallorca, and It Looked Like This...

POV: influencer trips are out, community trips are in

The Merit Method: Beauty Without the Fuss

The brand making easy-to-use makeup

How Fara Homidi Beauty is Setting New Standards in Luxury Cosmetics

Redefining beauty, one compact at a time

Amina Muaddi: The Cinderella Story of Modern Fashion

Revolutionising heels, one step at a time

This Brand Perfected Basics, Here's How

Why we're all obsessed with Adanola

This Brand is More Than Just a Shower Filter

From startup to shower staple

How Gwyneth Paltrow Built Goop With Stories

Goop’s storytelling keeps us hooked and coming back for more

The Sustainable Vintage Brand to Know About

Turning old threads into new trends with Sami Miro Vintage

Alo Yoga: Inside the Trendiest Activewear Brand Loved by Celebs

The secret behind Alo Yoga’s rise to activewear fame

Saie Hosts Community Masterclasses Where Attendees Learnt Makeup for Free

A lesson on the big 3: education, engagement, and experience

This Brand Turned Skincare Into a Fashion Statement

A case study in modern branding and market disruption

January 24, 2024

Aesop's Luxury Playbook

Elevating everyday luxury

December 20, 2023

Miu Miu Tops the Lyst Index, Eclipsing LOEWE, Prada

The It-Brand of 2023

December 9, 2023

How Jess Hunt Brought This Brand to Life

From Pop-Ups to Pilates

December 6, 2023

How This Retailer Became a Gen-Z Darling on TikTok

The Aritzia paradox

November 2, 2023

The Brand That Began as a Mood Board for Life

Anchoring a brand in a well-defined lifestyle and aesthetic philosophy

November 1, 2023

When Rebranding Goes Wrong

A case study on Glossier's lip balm debacle

October 30, 2023

We Love The Vibe of This Skincare Brand

"An anti-wellness skincare brand, 4AM makes products for party people"

October 23, 2023

A Case Study on Pat McGrath Labs

The unparalleled visionary in beauty

October 19, 2023

Rewriting the Rulebook on Skincare for Melanin-Rich Skin

Eadem: A Detailed Case Study

October 16, 2023

Navigating the Confluence of Clean Beauty With Ami Cole

The power of a well-articulated brand ethos in creating not just a customer base but a community

October 12, 2023

Jones Road: The Minimalist Beauty Brand with Maximum Impact

A polished brand selling products for a polished look

September 26, 2023

How Jacquemus Paints the Digital Canvas with Surrealist Marketing

Surreal or so real? Navigating the world of fashion marketing.

September 20, 2023

Two Things We Love About Reformation

This Cult LA brand that has dominated our Instagram feeds with its ethical choices

September 19, 2023

11 Lessons From Prada Beauty's New Launch

Prada successfully extends its legacy into the realm of beauty, serving as an inspiration for small beauty brand owners

September 18, 2023

Bettter By Julie Pelipas

Elevating upcycled tailoring in fashion

September 12, 2023

How Topicals Made Flare-ups Fun

Here's how Olamide Olowe, founder of Topicals, turned skin conditions into a positive movement

September 11, 2023

"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It

Crafting Eilish 2, a Fragrance Born from World-Building

September 5, 2023

Pioneering Sustainable Fashion with Mother of Pearl

Join Amy Powney on a journey of sustainability with Mother of Pearl

August 23, 2023

How Erewhon Went From Grocery Store to Lifestyle Hub

Lessons on self-perception and consumer behaviour

August 17, 2023

How lifestyle brand, Ouai, Creates Meaningful Experiences

'Good hair days can lead to good days altogether' - Ouai

How Selena Gomez Built a Leading Beauty Brand

There’s a lot to love about Rare Beauty, and it's not just their Liquid Blush

Elevating Ecommerce with Subtle Motion, Angle, and Scale

A standout e-commerce example from Maison Margiela

How One Brand is Redefining Sustainable Luxury in the Beauty Industry

What every business can learn from Costa Brazil's mission-driven approach

Osoi Official: Finding Style in East Asian Countries

Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.

Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style

Desiree Design crafts a visually stunning identity for luxury shoe brand.

The Limitations of Being a Unique Brand

The challenges of relying solely on brand distinctiveness in a competitive market

Kilentar: Translating Culture into Visuals

Combining various elements from different time periods and cultures across Africa to create elevated designs

Wildcard The Label: Differentiation Matters

Finding your difference as a brand, makes all the difference