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In recent months, Pamela Anderson has made headlines not just for her iconic past but for the authenticity and unfiltered approach she brings to the present. From her fearless appearance at Paris Fashion Week without a stitch of makeup, devoid of a glam team or stylist, to her decision to forgo the usual Met Gala after-parties in favour of running through New York’s parks, Anderson has consistently chosen nature, joy, and personal freedom over the glitz and glamour typically associated with her status.
Her social media presence tells a similar story—one filled with images of nature, cooking, barefaced selfies, and quiet moments spent at home. After receiving a wave of mixed comments about her natural beauty, Anderson took the opportunity to spark a wider conversation on what beauty truly means, hosting a live discussion that resonated with many. It is this commitment to redefining beauty standards that has made Pamela Anderson one of the most compelling influencers to watch this year.
In her documentary Pamela, a Love Story, which premiered on Netflix nearly a year ago, Anderson made a bold choice to appear on camera without her signature smokey eye, pencilled-in brows, bronzed skin, or lined lips that defined her look in the 90s. Her bare, fresh face became the new Pamela Anderson, featuring prominently in ad campaigns for The Laundress and Proenza Schouler, and on red carpets where she radiated a natural glow.
This embrace of simplicity and authenticity was no mere phase but rather a movement that Anderson is fully committed to. It is fitting, then, that the 56-year-old Baywatch star is now making her mark on the skincare industry as the co-founder of Sonsie Skin. Initially discovered through her son, Dylan Jagger Lee, and his girlfriend, Paula Bruss, Sonsie Skin represents Anderson’s entry into the beauty world—an entry she has long contemplated but only now, with the right brand, felt ready to make.
“I mean, people have been asking me to do skincare and beauty products since, you know, Baywatch days, but I just was looking at it going, ‘Well, is it sustainable? Is it cruelty-free?’ And people used to think I was crazy back then,” Anderson revealed to WWD. “I’m glad I kind of held out this long and really found the right connection.”
Sonsie Skin, which Anderson co-founded alongside Marie von Behrens-Felipe and Roberto A. Felipe, launched in June 2023 and already boasts a trio of products: the Multi Moisture Mask, the Super Serum, and the Basic Balm. All products are vegan, cruelty-free, and formulated in line with European Union regulations, which are often perceived as more stringent than those in other markets. The brand’s minimalist approach, offering just three essential products, taps into the growing trend of “skinimalism,” where consumers are increasingly favouring fewer, gentler products over the multi-step routines that have dominated social media.
Pamela Anderson’s decision to largely forgo makeup in recent years has sparked a global conversation about beauty standards, challenging the industry to rethink its obsession with perfection. Sonsie Skin is more than just a skincare line; it is a reflection of Anderson’s journey towards self-acceptance and a testament to her belief that true beauty begins from within.
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In recent months, Pamela Anderson has made headlines not just for her iconic past but for the authenticity and unfiltered approach she brings to the present. From her fearless appearance at Paris Fashion Week without a stitch of makeup, devoid of a glam team or stylist, to her decision to forgo the usual Met Gala after-parties in favour of running through New York’s parks, Anderson has consistently chosen nature, joy, and personal freedom over the glitz and glamour typically associated with her status.
Her social media presence tells a similar story—one filled with images of nature, cooking, barefaced selfies, and quiet moments spent at home. After receiving a wave of mixed comments about her natural beauty, Anderson took the opportunity to spark a wider conversation on what beauty truly means, hosting a live discussion that resonated with many. It is this commitment to redefining beauty standards that has made Pamela Anderson one of the most compelling influencers to watch this year.
In her documentary Pamela, a Love Story, which premiered on Netflix nearly a year ago, Anderson made a bold choice to appear on camera without her signature smokey eye, pencilled-in brows, bronzed skin, or lined lips that defined her look in the 90s. Her bare, fresh face became the new Pamela Anderson, featuring prominently in ad campaigns for The Laundress and Proenza Schouler, and on red carpets where she radiated a natural glow.
This embrace of simplicity and authenticity was no mere phase but rather a movement that Anderson is fully committed to. It is fitting, then, that the 56-year-old Baywatch star is now making her mark on the skincare industry as the co-founder of Sonsie Skin. Initially discovered through her son, Dylan Jagger Lee, and his girlfriend, Paula Bruss, Sonsie Skin represents Anderson’s entry into the beauty world—an entry she has long contemplated but only now, with the right brand, felt ready to make.
“I mean, people have been asking me to do skincare and beauty products since, you know, Baywatch days, but I just was looking at it going, ‘Well, is it sustainable? Is it cruelty-free?’ And people used to think I was crazy back then,” Anderson revealed to WWD. “I’m glad I kind of held out this long and really found the right connection.”
Sonsie Skin, which Anderson co-founded alongside Marie von Behrens-Felipe and Roberto A. Felipe, launched in June 2023 and already boasts a trio of products: the Multi Moisture Mask, the Super Serum, and the Basic Balm. All products are vegan, cruelty-free, and formulated in line with European Union regulations, which are often perceived as more stringent than those in other markets. The brand’s minimalist approach, offering just three essential products, taps into the growing trend of “skinimalism,” where consumers are increasingly favouring fewer, gentler products over the multi-step routines that have dominated social media.
Pamela Anderson’s decision to largely forgo makeup in recent years has sparked a global conversation about beauty standards, challenging the industry to rethink its obsession with perfection. Sonsie Skin is more than just a skincare line; it is a reflection of Anderson’s journey towards self-acceptance and a testament to her belief that true beauty begins from within.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
In recent months, Pamela Anderson has made headlines not just for her iconic past but for the authenticity and unfiltered approach she brings to the present. From her fearless appearance at Paris Fashion Week without a stitch of makeup, devoid of a glam team or stylist, to her decision to forgo the usual Met Gala after-parties in favour of running through New York’s parks, Anderson has consistently chosen nature, joy, and personal freedom over the glitz and glamour typically associated with her status.
Her social media presence tells a similar story—one filled with images of nature, cooking, barefaced selfies, and quiet moments spent at home. After receiving a wave of mixed comments about her natural beauty, Anderson took the opportunity to spark a wider conversation on what beauty truly means, hosting a live discussion that resonated with many. It is this commitment to redefining beauty standards that has made Pamela Anderson one of the most compelling influencers to watch this year.
In her documentary Pamela, a Love Story, which premiered on Netflix nearly a year ago, Anderson made a bold choice to appear on camera without her signature smokey eye, pencilled-in brows, bronzed skin, or lined lips that defined her look in the 90s. Her bare, fresh face became the new Pamela Anderson, featuring prominently in ad campaigns for The Laundress and Proenza Schouler, and on red carpets where she radiated a natural glow.
This embrace of simplicity and authenticity was no mere phase but rather a movement that Anderson is fully committed to. It is fitting, then, that the 56-year-old Baywatch star is now making her mark on the skincare industry as the co-founder of Sonsie Skin. Initially discovered through her son, Dylan Jagger Lee, and his girlfriend, Paula Bruss, Sonsie Skin represents Anderson’s entry into the beauty world—an entry she has long contemplated but only now, with the right brand, felt ready to make.
“I mean, people have been asking me to do skincare and beauty products since, you know, Baywatch days, but I just was looking at it going, ‘Well, is it sustainable? Is it cruelty-free?’ And people used to think I was crazy back then,” Anderson revealed to WWD. “I’m glad I kind of held out this long and really found the right connection.”
Sonsie Skin, which Anderson co-founded alongside Marie von Behrens-Felipe and Roberto A. Felipe, launched in June 2023 and already boasts a trio of products: the Multi Moisture Mask, the Super Serum, and the Basic Balm. All products are vegan, cruelty-free, and formulated in line with European Union regulations, which are often perceived as more stringent than those in other markets. The brand’s minimalist approach, offering just three essential products, taps into the growing trend of “skinimalism,” where consumers are increasingly favouring fewer, gentler products over the multi-step routines that have dominated social media.
Pamela Anderson’s decision to largely forgo makeup in recent years has sparked a global conversation about beauty standards, challenging the industry to rethink its obsession with perfection. Sonsie Skin is more than just a skincare line; it is a reflection of Anderson’s journey towards self-acceptance and a testament to her belief that true beauty begins from within.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
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