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September 5, 2025

Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

Forget burgundy. Fall 2025 belongs to purple—loud, divisive, and telling us more about culture than just what shade to wear.
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the latest
MOST POPULAR

1/ How This Brand Went From Grocery Store to Lifestyle Hub

2/ Inside the Trendiest Activewear Brand Loved by Celebs

3/ EYNTK: Gen Z on TikTok, Everything You Need to Know

4/ Highest Paying Corporate Jobs for UK's Creative Girlies

the round-up
Brand Insider Round-Up

The Brand Insider Round-Up: September

From Miley at Margiela to Gstaad Guy’s luxury trash charms, September’s brand moves blend star power with self-awareness.
September 3, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: August

From Kylie for Miu Miu to Melanie Martinez’s perfume revival and SKIMS’ foray into face shapewear, August delivers on surprises.
August 8, 2025
Brand Insider Round-Up

The Brand Insider Round-Up:July

From Cavalli x SKIMS to Rhode’s Majorca takeover, July's biggest launches and IRL moments are here.
July 11, 2025
ICYMI

September Editor’s Letter

The real new year

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TOP STORIES
Brand Insider Round-Up
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August 8, 2025

The Brand Insider Round-Up: August

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News
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August 6, 2025

SKIMS Goes Back to School with The Campus Collection

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Lifestyle
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August 4, 2025

August Editor’s Letter

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Branding
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July 31, 2025

How to brand... Recession Core

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News
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July 23, 2025

Does Anybody Remember Amina Muaddi?

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Marketing
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July 15, 2025

Why Summer Is the Perfect Time to Break the Branding Rulebook

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Brand Insider Round-Up
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July 11, 2025

The Brand Insider Round-Up:July

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Case Studies
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July 7, 2025

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Marketing
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July 3, 2025

The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Lifestyle
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July 1, 2025

July Editor’s Letter

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Marketing
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March 31, 2025

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Insights
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March 28, 2025

What’s Happening at the Intersection of Fashion and Tech?

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CASE STUDIES
Case Studies
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March 14, 2024

This Brand Turned Skincare Into a Fashion Statement

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Case Studies
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June 16, 2023

Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style

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Beauty

Yes, Even Vaseline Is Doing Brand Trips – Here’s Why
The Skims and Rhode Playbook Is Intentional and Always Sells Out
Topicals Figured Out What Every Other Beauty Brand is Still Trying To

Fashion

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand
Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration
SKIMS Goes Back to School with The Campus Collection

Celebrity

Surprise! These Celebrities Have Brands You Probably Haven't Heard Of
Mel’s Maple Matcha is The Only Drink You’ll Need This Autumn
Molly-Mae Hague Set to Launch New Fashion Brand Maebe
⌃ Copy Script