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Consumer Behaviour
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November 18, 2026

You Can Take Selena and Demi Out of Disney…

Recognition gives a campaign a head start. Relevance decides where it goes.
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the round-up
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The Brand Insider Round-Up: December

PHLUR’s newest fragrance romance, BÉIS and Chipotle’s chaotic-genius travel capsule, Kim’s mirrored “Kimmandments,” and beauty’s most whispered...
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A decade of Kylie Cosmetics, Hailey’s sweetest Rhode drop yet, and Dua’s skincare debut — plus SRG Atelier and NikeSKIMS redefining quiet confidence.
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From myth-inspired body care to Lagos resortwear and eyewear that actually fits, October’s brands are sharp, stylish, and story-led.
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ICYMI
Prada holiday campaign combining a model in lilac, illustrated mice and a spotted loafer.

Prada’s Christmas Campaign Is a Fashion Fairy Tale

John Pomeroy and Glen Luchford give Prada a festive world with a visible human hand. The interesting part is how closely the creative process fits the product.

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TOP STORIES
News
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September 30, 2026

Revolve Has a Magazine. The Shopping Is Only Part of the Story.

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Marketing
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September 23, 2026

UGG Is Taking Its Comfort Zone Out Into the World

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Case Studies
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September 22, 2026

Why Apple Built a 600-Seat Venue With a Much Bigger Audience in Mind

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News
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September 21, 2026

Donatella’s Next Act Starts With Revolve

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Branding
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September 10, 2026

When Your Favourite Brand Gets a Little Too Cool for You

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Career
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July 29, 2026

If AI Can Make the Image, What Are We Paying Designers For?

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Art Direction
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July 22, 2026

Everyone Has Good Taste. So Why Does Everything Look the Same?

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Consumer Behaviour
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July 1, 2026

The Status Bag You Pick Up With Your Groceries

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Case Studies
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June 19, 2026

Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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Case Studies
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June 10, 2026

The Cool-Girl Bandage Taking Over Your Feed

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Marketing
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June 3, 2026

30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Career
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March 26, 2026

25 Creative Careers You Can Get Into If You're Interested in Brands

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CASE STUDIES
Case Studies
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June 20, 2023

Osoi Official: Finding Style in East Asian Countries

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Case Studies
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October 6, 2026

Rhode Opened a Paris Café. The Real Destination Was Sephora.

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