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Just Announced! Pantone’s Colour of the Year 2025… and More Design Trends to Watch
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The BI Team’s Favourite Festive Fonts for Holiday Design Inspiration
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Surprise! These Celebrities Have Brands You Probably Haven't Heard Of
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The Round-Up: 2024 Holiday Campaigns
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Marketing That Was Too Big to Miss—and Too Tasty to Resist in 2024
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It’s Not Who Your Customers Are—It’s What They Do That Counts
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REFY Launches REFY World, A Space for Curated Rewards
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How Marc Jacobs Won Over Gen Z on TikTok
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Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense
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Hair Brands to Know and Love As Much As We Do
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Deliveroo and HURR Are Bringing You Dresses on Demand
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Visual Identity
Visual Identity
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July 11, 2023
Brands that Masterfully Embrace Colour
Unforgettable Associations, from Coca-cola Red to Tiffany Blue
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Visual Identity
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June 23, 2023
The Power of Perception: Going Beyond the Logo
Your brand name is for identification, and your logo is for recognition
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