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Founded in 2016 by Fisayo Longe, Kai Collective has swiftly positioned itself as a force in fashion, fusing personal vision with a distinct celebration of womanhood. Kai Collective’s rise reflects not only the success of a small business but also the increasing influence of independent brands driven by creativity and a commitment to their communities. The brand’s signature designs—such as the iconic Gaia dress—are known for their bold aesthetics, empowerment, and ability to resonate with women from various walks of life.
Fisayo Longe’s journey to launching Kai Collective is rooted in her rich experiences across different cultures. Born in England and raised in Nigeria, Longe’s dual heritage plays a significant role in her approach to design. After studying law and working as an accountant at KPMG, her passion for fashion led her to transition into the creative industry. Her inspiration for Kai Collective came from her travels, where she sourced unique fabrics and handmade pieces, leading her to envision a fashion brand that celebrates women’s individuality and power.
Kai Collective began with modest ambitions, initially planning to fill a market gap in Nigeria as a local equivalent to high-street brands like H&M. However, Longe's personal aesthetic and preference for carefully crafted, luxury pieces saw the brand evolve into something more refined. Today, the brand’s collections feature bold, thoughtful designs, crafted from high-quality fabrics that embrace and enhance the female form. At its heart, Kai Collective stands for "confidence, individuality, and celebration of womanhood," as Longe often describes.
Kai Collective’s most significant breakthrough came in 2020 with the release of the Gaia dress. This vibrant, marbled mesh piece is a masterpiece that blends vintage and modern influences, with a ‘60s-inspired psychedelic print reimagined in body-hugging silhouettes. With its swirling kaleidoscope of colours, the Gaia dress became an instant hit, propelled to prominence by endorsements from global influencers and celebrities such as Saweetie and Adwoa Aboah.
Despite launching during the height of the COVID-19 pandemic, the Gaia dress sold out almost immediately upon release. The dress was so sought after that Kai Collective quickly garnered attention from major publications, including British Vogue and Elle, and was even listed on Beyoncé’s Black-owned business directory. What makes Gaia particularly symbolic is that it encapsulates the brand’s ethos—empowerment through fashion. The dress embodies both sensuality and strength, making the women who wear it feel unapologetically noticed.
Kai Collective’s rise is inextricably linked to its mastery of social media. Longe, who began as a fashion and travel blogger, intuitively understood the power of online engagement. Much of the brand’s success can be attributed to its social media strategy, with Longe testing designs like the Gaia dress and, more recently, the Adesuwa dress via platforms like Instagram and TikTok. This direct connection to customers not only drives demand but also fosters a close-knit community around the brand, empowering the women who wear its creations.
The popularity of Kai Collective’s pieces has led to waitlists that often stretch into the thousands. In 2024, the Adesuwa dress followed a similar trajectory to Gaia, amassing thousands of pre-orders within days. The dress, with its versatile design and inclusive sizing (ranging from XS to 5XL), once again highlights Kai Collective’s ability to create garments that make every woman feel seen and valued.
As with any successful venture, Kai Collective has faced challenges, including intellectual property battles. Fisayo Longe has been vocal about her efforts to protect her original designs from larger brands, such as Fendi, which have attempted to replicate her signature Gaia print. These experiences have sharpened Longe’s resolve to ensure that small, independent brands like hers can fight back and thrive in an industry that often favours conglomerates.
Longe’s proactive approach to design protection has set an example for other small businesses. Her insistence on registering designs in key markets—the UK, EU, and US—illustrates her commitment to safeguarding the integrity of her work. By doing so, she not only secures her brand’s future but also raises awareness about the importance of intellectual property protection for designers.
From a small start-up to a brand with global recognition, Kai Collective’s trajectory is a testament to Fisayo Longe’s vision and tenacity. The brand continues to expand, with plans to strengthen its presence in international markets, including the United States. More than just a fashion label, Kai Collective represents a movement—one that champions women, inclusivity, and bold self-expression.
As Longe continues to innovate and push boundaries, Kai Collective remains at the forefront of fashion’s cultural evolution, empowering women through pieces that are as statement-making as they are timeless.
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Founded in 2016 by Fisayo Longe, Kai Collective has swiftly positioned itself as a force in fashion, fusing personal vision with a distinct celebration of womanhood. Kai Collective’s rise reflects not only the success of a small business but also the increasing influence of independent brands driven by creativity and a commitment to their communities. The brand’s signature designs—such as the iconic Gaia dress—are known for their bold aesthetics, empowerment, and ability to resonate with women from various walks of life.
Fisayo Longe’s journey to launching Kai Collective is rooted in her rich experiences across different cultures. Born in England and raised in Nigeria, Longe’s dual heritage plays a significant role in her approach to design. After studying law and working as an accountant at KPMG, her passion for fashion led her to transition into the creative industry. Her inspiration for Kai Collective came from her travels, where she sourced unique fabrics and handmade pieces, leading her to envision a fashion brand that celebrates women’s individuality and power.
Kai Collective began with modest ambitions, initially planning to fill a market gap in Nigeria as a local equivalent to high-street brands like H&M. However, Longe's personal aesthetic and preference for carefully crafted, luxury pieces saw the brand evolve into something more refined. Today, the brand’s collections feature bold, thoughtful designs, crafted from high-quality fabrics that embrace and enhance the female form. At its heart, Kai Collective stands for "confidence, individuality, and celebration of womanhood," as Longe often describes.
Kai Collective’s most significant breakthrough came in 2020 with the release of the Gaia dress. This vibrant, marbled mesh piece is a masterpiece that blends vintage and modern influences, with a ‘60s-inspired psychedelic print reimagined in body-hugging silhouettes. With its swirling kaleidoscope of colours, the Gaia dress became an instant hit, propelled to prominence by endorsements from global influencers and celebrities such as Saweetie and Adwoa Aboah.
Despite launching during the height of the COVID-19 pandemic, the Gaia dress sold out almost immediately upon release. The dress was so sought after that Kai Collective quickly garnered attention from major publications, including British Vogue and Elle, and was even listed on Beyoncé’s Black-owned business directory. What makes Gaia particularly symbolic is that it encapsulates the brand’s ethos—empowerment through fashion. The dress embodies both sensuality and strength, making the women who wear it feel unapologetically noticed.
Kai Collective’s rise is inextricably linked to its mastery of social media. Longe, who began as a fashion and travel blogger, intuitively understood the power of online engagement. Much of the brand’s success can be attributed to its social media strategy, with Longe testing designs like the Gaia dress and, more recently, the Adesuwa dress via platforms like Instagram and TikTok. This direct connection to customers not only drives demand but also fosters a close-knit community around the brand, empowering the women who wear its creations.
The popularity of Kai Collective’s pieces has led to waitlists that often stretch into the thousands. In 2024, the Adesuwa dress followed a similar trajectory to Gaia, amassing thousands of pre-orders within days. The dress, with its versatile design and inclusive sizing (ranging from XS to 5XL), once again highlights Kai Collective’s ability to create garments that make every woman feel seen and valued.
As with any successful venture, Kai Collective has faced challenges, including intellectual property battles. Fisayo Longe has been vocal about her efforts to protect her original designs from larger brands, such as Fendi, which have attempted to replicate her signature Gaia print. These experiences have sharpened Longe’s resolve to ensure that small, independent brands like hers can fight back and thrive in an industry that often favours conglomerates.
Longe’s proactive approach to design protection has set an example for other small businesses. Her insistence on registering designs in key markets—the UK, EU, and US—illustrates her commitment to safeguarding the integrity of her work. By doing so, she not only secures her brand’s future but also raises awareness about the importance of intellectual property protection for designers.
From a small start-up to a brand with global recognition, Kai Collective’s trajectory is a testament to Fisayo Longe’s vision and tenacity. The brand continues to expand, with plans to strengthen its presence in international markets, including the United States. More than just a fashion label, Kai Collective represents a movement—one that champions women, inclusivity, and bold self-expression.
As Longe continues to innovate and push boundaries, Kai Collective remains at the forefront of fashion’s cultural evolution, empowering women through pieces that are as statement-making as they are timeless.
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Founded in 2016 by Fisayo Longe, Kai Collective has swiftly positioned itself as a force in fashion, fusing personal vision with a distinct celebration of womanhood. Kai Collective’s rise reflects not only the success of a small business but also the increasing influence of independent brands driven by creativity and a commitment to their communities. The brand’s signature designs—such as the iconic Gaia dress—are known for their bold aesthetics, empowerment, and ability to resonate with women from various walks of life.
Fisayo Longe’s journey to launching Kai Collective is rooted in her rich experiences across different cultures. Born in England and raised in Nigeria, Longe’s dual heritage plays a significant role in her approach to design. After studying law and working as an accountant at KPMG, her passion for fashion led her to transition into the creative industry. Her inspiration for Kai Collective came from her travels, where she sourced unique fabrics and handmade pieces, leading her to envision a fashion brand that celebrates women’s individuality and power.
Kai Collective began with modest ambitions, initially planning to fill a market gap in Nigeria as a local equivalent to high-street brands like H&M. However, Longe's personal aesthetic and preference for carefully crafted, luxury pieces saw the brand evolve into something more refined. Today, the brand’s collections feature bold, thoughtful designs, crafted from high-quality fabrics that embrace and enhance the female form. At its heart, Kai Collective stands for "confidence, individuality, and celebration of womanhood," as Longe often describes.
Kai Collective’s most significant breakthrough came in 2020 with the release of the Gaia dress. This vibrant, marbled mesh piece is a masterpiece that blends vintage and modern influences, with a ‘60s-inspired psychedelic print reimagined in body-hugging silhouettes. With its swirling kaleidoscope of colours, the Gaia dress became an instant hit, propelled to prominence by endorsements from global influencers and celebrities such as Saweetie and Adwoa Aboah.
Despite launching during the height of the COVID-19 pandemic, the Gaia dress sold out almost immediately upon release. The dress was so sought after that Kai Collective quickly garnered attention from major publications, including British Vogue and Elle, and was even listed on Beyoncé’s Black-owned business directory. What makes Gaia particularly symbolic is that it encapsulates the brand’s ethos—empowerment through fashion. The dress embodies both sensuality and strength, making the women who wear it feel unapologetically noticed.
Kai Collective’s rise is inextricably linked to its mastery of social media. Longe, who began as a fashion and travel blogger, intuitively understood the power of online engagement. Much of the brand’s success can be attributed to its social media strategy, with Longe testing designs like the Gaia dress and, more recently, the Adesuwa dress via platforms like Instagram and TikTok. This direct connection to customers not only drives demand but also fosters a close-knit community around the brand, empowering the women who wear its creations.
The popularity of Kai Collective’s pieces has led to waitlists that often stretch into the thousands. In 2024, the Adesuwa dress followed a similar trajectory to Gaia, amassing thousands of pre-orders within days. The dress, with its versatile design and inclusive sizing (ranging from XS to 5XL), once again highlights Kai Collective’s ability to create garments that make every woman feel seen and valued.
As with any successful venture, Kai Collective has faced challenges, including intellectual property battles. Fisayo Longe has been vocal about her efforts to protect her original designs from larger brands, such as Fendi, which have attempted to replicate her signature Gaia print. These experiences have sharpened Longe’s resolve to ensure that small, independent brands like hers can fight back and thrive in an industry that often favours conglomerates.
Longe’s proactive approach to design protection has set an example for other small businesses. Her insistence on registering designs in key markets—the UK, EU, and US—illustrates her commitment to safeguarding the integrity of her work. By doing so, she not only secures her brand’s future but also raises awareness about the importance of intellectual property protection for designers.
From a small start-up to a brand with global recognition, Kai Collective’s trajectory is a testament to Fisayo Longe’s vision and tenacity. The brand continues to expand, with plans to strengthen its presence in international markets, including the United States. More than just a fashion label, Kai Collective represents a movement—one that champions women, inclusivity, and bold self-expression.
As Longe continues to innovate and push boundaries, Kai Collective remains at the forefront of fashion’s cultural evolution, empowering women through pieces that are as statement-making as they are timeless.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
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