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Agolde merges the best of vintage denim with a contemporary edge. Known for its experimental designs and unmatched comfort, this eco-conscious brand incorporates laser technology and ozone machines to reduce pollutants in production. It’s no wonder stars like Rihanna and Selena Gomez swear by Agolde’s low-rise baggy jeans.
DL1961 is a denim brand obsessed with precision. With a family-owned factory, the brand controls every detail, from fit to finish. Their dedication to sustainability is unmatched—repurposing ocean plastics and textile waste, and reducing water usage to just 10 gallons per pair of jeans. Their patented cotton-Lycra blend makes their jeans fit like a second skin.
Co-founded by Khloe Kardashian and Emma Grede, Good American brings inclusivity to the forefront. Available in sizes 00-32, the label’s thoughtful designs cater to every body shape, offering comfort and style in equal measure. Good American’s 90s High-rise jeans are a denim staple for anyone seeking a flattering fit.
Denim production has a significant environmental impact, but Boyish Jeans is tackling that head-on. By using one-third of the water traditionally needed, along with recycled fabrics, Boyish produces vintage-inspired collections that are both stylish and sustainable. Ethical production and fewer chemicals make these jeans as kind to the planet as they are to your wardrobe.
Crafting all of its denim locally in Los Angeles, Mother Denim stands out for its laid-back, ‘70s California aesthetic. Beyond iconic styles like the Ditcher Highrises, Mother Denim supports a range of charities through celebrity collaborations. These jeans don’t just look good—they do good.
London-based ELV Denim gives new life to pre-loved fabrics, transforming them into stylish and sustainable pieces. The brand also minimises water waste during production, making these reworked jeans the perfect addition for eco-conscious fashion lovers.
Haikure masters the art of wide-leg denim, creating silhouettes that are both timeless and modern. With a focus on non-stretch, weighty denim, these jeans offer a refined yet relaxed fit that effortlessly pools around your favourite heels, ensuring that your outfit feels chic and current.
Grlfrnd names its jeans after supermodels, and just like Cindy Crawford and Joan Smalls, these pieces age beautifully. The label's durable fabrics are designed to get better over time, leaving you with a perfectly lived-in finish. Keep your denim rotation on-trend with Grlfrnd’s ever-evolving selection.
Founded by Jens Grede and Erik Torstensson, Frame is renowned for its French-inspired, effortless silhouettes. The brand’s flared jeans and Le High Straight styles are wardrobe essentials, beloved by fashion icons like Gigi Hadid and Rosie Huntington-Whiteley. With refined details and subtle distressing, Frame’s denim is a flawless blend of style and comfort.
Still Here’s jeans fuse the best of New York edge with laid-back Los Angeles vibes. The cool-girl-approved silhouettes will draw you in, and the undeniable quality will keep you coming back for more. Once you try on a pair, you'll be hooked.
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Agolde merges the best of vintage denim with a contemporary edge. Known for its experimental designs and unmatched comfort, this eco-conscious brand incorporates laser technology and ozone machines to reduce pollutants in production. It’s no wonder stars like Rihanna and Selena Gomez swear by Agolde’s low-rise baggy jeans.
DL1961 is a denim brand obsessed with precision. With a family-owned factory, the brand controls every detail, from fit to finish. Their dedication to sustainability is unmatched—repurposing ocean plastics and textile waste, and reducing water usage to just 10 gallons per pair of jeans. Their patented cotton-Lycra blend makes their jeans fit like a second skin.
Co-founded by Khloe Kardashian and Emma Grede, Good American brings inclusivity to the forefront. Available in sizes 00-32, the label’s thoughtful designs cater to every body shape, offering comfort and style in equal measure. Good American’s 90s High-rise jeans are a denim staple for anyone seeking a flattering fit.
Denim production has a significant environmental impact, but Boyish Jeans is tackling that head-on. By using one-third of the water traditionally needed, along with recycled fabrics, Boyish produces vintage-inspired collections that are both stylish and sustainable. Ethical production and fewer chemicals make these jeans as kind to the planet as they are to your wardrobe.
Crafting all of its denim locally in Los Angeles, Mother Denim stands out for its laid-back, ‘70s California aesthetic. Beyond iconic styles like the Ditcher Highrises, Mother Denim supports a range of charities through celebrity collaborations. These jeans don’t just look good—they do good.
London-based ELV Denim gives new life to pre-loved fabrics, transforming them into stylish and sustainable pieces. The brand also minimises water waste during production, making these reworked jeans the perfect addition for eco-conscious fashion lovers.
Haikure masters the art of wide-leg denim, creating silhouettes that are both timeless and modern. With a focus on non-stretch, weighty denim, these jeans offer a refined yet relaxed fit that effortlessly pools around your favourite heels, ensuring that your outfit feels chic and current.
Grlfrnd names its jeans after supermodels, and just like Cindy Crawford and Joan Smalls, these pieces age beautifully. The label's durable fabrics are designed to get better over time, leaving you with a perfectly lived-in finish. Keep your denim rotation on-trend with Grlfrnd’s ever-evolving selection.
Founded by Jens Grede and Erik Torstensson, Frame is renowned for its French-inspired, effortless silhouettes. The brand’s flared jeans and Le High Straight styles are wardrobe essentials, beloved by fashion icons like Gigi Hadid and Rosie Huntington-Whiteley. With refined details and subtle distressing, Frame’s denim is a flawless blend of style and comfort.
Still Here’s jeans fuse the best of New York edge with laid-back Los Angeles vibes. The cool-girl-approved silhouettes will draw you in, and the undeniable quality will keep you coming back for more. Once you try on a pair, you'll be hooked.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Agolde merges the best of vintage denim with a contemporary edge. Known for its experimental designs and unmatched comfort, this eco-conscious brand incorporates laser technology and ozone machines to reduce pollutants in production. It’s no wonder stars like Rihanna and Selena Gomez swear by Agolde’s low-rise baggy jeans.
DL1961 is a denim brand obsessed with precision. With a family-owned factory, the brand controls every detail, from fit to finish. Their dedication to sustainability is unmatched—repurposing ocean plastics and textile waste, and reducing water usage to just 10 gallons per pair of jeans. Their patented cotton-Lycra blend makes their jeans fit like a second skin.
Co-founded by Khloe Kardashian and Emma Grede, Good American brings inclusivity to the forefront. Available in sizes 00-32, the label’s thoughtful designs cater to every body shape, offering comfort and style in equal measure. Good American’s 90s High-rise jeans are a denim staple for anyone seeking a flattering fit.
Denim production has a significant environmental impact, but Boyish Jeans is tackling that head-on. By using one-third of the water traditionally needed, along with recycled fabrics, Boyish produces vintage-inspired collections that are both stylish and sustainable. Ethical production and fewer chemicals make these jeans as kind to the planet as they are to your wardrobe.
Crafting all of its denim locally in Los Angeles, Mother Denim stands out for its laid-back, ‘70s California aesthetic. Beyond iconic styles like the Ditcher Highrises, Mother Denim supports a range of charities through celebrity collaborations. These jeans don’t just look good—they do good.
London-based ELV Denim gives new life to pre-loved fabrics, transforming them into stylish and sustainable pieces. The brand also minimises water waste during production, making these reworked jeans the perfect addition for eco-conscious fashion lovers.
Haikure masters the art of wide-leg denim, creating silhouettes that are both timeless and modern. With a focus on non-stretch, weighty denim, these jeans offer a refined yet relaxed fit that effortlessly pools around your favourite heels, ensuring that your outfit feels chic and current.
Grlfrnd names its jeans after supermodels, and just like Cindy Crawford and Joan Smalls, these pieces age beautifully. The label's durable fabrics are designed to get better over time, leaving you with a perfectly lived-in finish. Keep your denim rotation on-trend with Grlfrnd’s ever-evolving selection.
Founded by Jens Grede and Erik Torstensson, Frame is renowned for its French-inspired, effortless silhouettes. The brand’s flared jeans and Le High Straight styles are wardrobe essentials, beloved by fashion icons like Gigi Hadid and Rosie Huntington-Whiteley. With refined details and subtle distressing, Frame’s denim is a flawless blend of style and comfort.
Still Here’s jeans fuse the best of New York edge with laid-back Los Angeles vibes. The cool-girl-approved silhouettes will draw you in, and the undeniable quality will keep you coming back for more. Once you try on a pair, you'll be hooked.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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