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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
Weâre obsessed with Reformation â and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Annabel B is not your average jewellery brand. Founded by Annabel Bartfeld, the label turns accessories into statement pieces meant to be worn in unconventional waysâthink rings for the upper fingers and chains that stretch across the chestâ. Handmade in London, her designs blend sterling silver, gold vermeil, and gemstones. Even cooler? Annabelâs philanthropic commitmentâ100% of proceeds from select pieces support charities like Spread A Smile and Lymphoma Action.
Visit ANNABEL-B.COM
â
British-Filipina model and influencer, Christina Nadin founded Bahay Kubo as a tribute to her heritage, blending Filipino craftsmanship with 90s-inspired fashion. The brand, named after the traditional Filipino nipa hut, specialises in high-quality hair accessories designed for both style and function. Inspired by her motherâs love for oversised hair pieces, Nadin ensures each product is crafted with premium materials for durability. Through partnerships with Filipino NGOs like Lokal Lab, Bahay Kubo also gives back to the community, making it more than just a fashion brandâitâs a celebration of culture and craftsmanship.
Visit SHOPBAHAYKUBO.COM
Bella Hadid x Frankies Bikinis is bringing cowgirl-core to swimwear. The 103-piece collection is packed with gingham, suede, and denim hot pants, inspired by Hadidâs Texas lifestyle. The campaign, shot on a ranch, makes it clear: Bellaâs Western era is here to stayâ.
Visit FRANKIESBIKINIS.COM
â
Pete Davidson is now Reformationâs âOfficial Boyfriendâ, starring in the brandâs Valentineâs Day campaign as the ideal, emotionally supportive partner. In a video shared on social media, the comedian jokes that heâs been âthe perfect boyfriendâ in Reformation stores for years. The campaign leans into Davidsonâs internet-certified boyfriend status, playing up his reliable, lovable, and effortlessly cool persona. To go with it, Reformation dropped limited-edition âOfficial Boyfriendâ merch, including sweatshirts and boxersâbecause nothing says love like borrowing (or stealing) his clothes.
Visit THEREFORMATION.COM
Solange Knowlesâ Glassware for Saint Heron is art for your table. The sculptural, hand-blown collectionâoriginally launched at the MOMA Design Storeâis trending again, proving that good design never goes out of styleâ.
Visit GLASSWEAR.SAINTHERON.COM
â
Heaven Mayhem, known for its vintage-inspired, quiet luxury jewelry worn by Hailey Bieber and Emily Ratajkowski, has launched its first eyewear collection. The four-piece lineup includes the Sloane Black, a bold cat-eye, and the Vittoria, a chunky acetate aviatorâboth tapping into the latest eyewear trends.
With Bella Hadid, Sofia Richie Grainge, and Florence Pugh already fans of its jewelry, itâs only a matter of time before Hollywood embraces Heaven Mayhemâs eyewear as its next go-to accessory.
Visit HEAVENMAYHEM.COM
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
Weâre obsessed with Reformation â and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Annabel B is not your average jewellery brand. Founded by Annabel Bartfeld, the label turns accessories into statement pieces meant to be worn in unconventional waysâthink rings for the upper fingers and chains that stretch across the chestâ. Handmade in London, her designs blend sterling silver, gold vermeil, and gemstones. Even cooler? Annabelâs philanthropic commitmentâ100% of proceeds from select pieces support charities like Spread A Smile and Lymphoma Action.
Visit ANNABEL-B.COM
â
British-Filipina model and influencer, Christina Nadin founded Bahay Kubo as a tribute to her heritage, blending Filipino craftsmanship with 90s-inspired fashion. The brand, named after the traditional Filipino nipa hut, specialises in high-quality hair accessories designed for both style and function. Inspired by her motherâs love for oversised hair pieces, Nadin ensures each product is crafted with premium materials for durability. Through partnerships with Filipino NGOs like Lokal Lab, Bahay Kubo also gives back to the community, making it more than just a fashion brandâitâs a celebration of culture and craftsmanship.
Visit SHOPBAHAYKUBO.COM
Bella Hadid x Frankies Bikinis is bringing cowgirl-core to swimwear. The 103-piece collection is packed with gingham, suede, and denim hot pants, inspired by Hadidâs Texas lifestyle. The campaign, shot on a ranch, makes it clear: Bellaâs Western era is here to stayâ.
Visit FRANKIESBIKINIS.COM
â
Pete Davidson is now Reformationâs âOfficial Boyfriendâ, starring in the brandâs Valentineâs Day campaign as the ideal, emotionally supportive partner. In a video shared on social media, the comedian jokes that heâs been âthe perfect boyfriendâ in Reformation stores for years. The campaign leans into Davidsonâs internet-certified boyfriend status, playing up his reliable, lovable, and effortlessly cool persona. To go with it, Reformation dropped limited-edition âOfficial Boyfriendâ merch, including sweatshirts and boxersâbecause nothing says love like borrowing (or stealing) his clothes.
Visit THEREFORMATION.COM
Solange Knowlesâ Glassware for Saint Heron is art for your table. The sculptural, hand-blown collectionâoriginally launched at the MOMA Design Storeâis trending again, proving that good design never goes out of styleâ.
Visit GLASSWEAR.SAINTHERON.COM
â
Heaven Mayhem, known for its vintage-inspired, quiet luxury jewelry worn by Hailey Bieber and Emily Ratajkowski, has launched its first eyewear collection. The four-piece lineup includes the Sloane Black, a bold cat-eye, and the Vittoria, a chunky acetate aviatorâboth tapping into the latest eyewear trends.
With Bella Hadid, Sofia Richie Grainge, and Florence Pugh already fans of its jewelry, itâs only a matter of time before Hollywood embraces Heaven Mayhemâs eyewear as its next go-to accessory.
Visit HEAVENMAYHEM.COM
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