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Raven Tracy, a native New Yorker and a recent signee of Freedom Models, was inspired to create her brand after receiving numerous messages from fans expressing admiration for her confidence. Moved by their stories and struggles with self-acceptance, Tracy felt a compelling need to create Body by Raven. The brand's mission is to foster unity, representation, and open dialogue among women, encouraging them to build their confidence from within.
The ethos of Body by Raven Tracy is deeply rooted in body inclusivity. Tracy has made it a priority to showcase women of various shapes, sizes, ages, and backgrounds. Her goal is for every woman to see herself represented in the brand, thereby promoting self-love and acceptance. Tracy's designs challenge the conventional notions of beauty, encouraging women to embrace their unique features, whether they be guts, love handles, cellulite, or stretch marks. She also advocates for the right to be sexy and strong simultaneously, asserting that modesty and respect are not mutually exclusive.
Tracy's designs are a fusion of her East Coast upbringing and her current life in Los Angeles. Her New York roots instilled in her a bold fashion sense, which she seamlessly blends with the laid-back, chic aesthetic of LA. The result is a collection that is both cozy and sexy, embodying the best of both worlds. Tracy's meticulous approach to design ensures that each piece is something she truly loves and is proud to present to her audience.
Despite the challenges of working with different manufacturers and navigating the trial-and-error process, Tracy remains committed to producing high-quality pieces. Her favourite designs, such as the sold-out bodysuit and legging combinations, reflect a careful selection of colour palettes and styles that resonate with her personal taste and the brand's identity.
The opening of Body by Raven Tracy's flagship store on Melrose Avenue marked a significant milestone for the brand. The store is a vibrant, welcoming space that reflects Tracy's vision of an elevated and modern version of her youth. With pink and silver chrome decor, interactive features like a claw machine and photo booth, and a carefully curated selection of products, the store is designed to be a communal hub for women.
The grand opening weekend was a testament to the brand's community-focused ethos. Events included a VIP preview attended by notable figures like Justine Skye and a block party that drew hundreds of "Body Babes." These events celebrated diversity and body positivity, with the store itself adorned with affirmations that promote self-love and empowerment.
Raven Tracy is committed to using Body's physical space to foster a sense of community and promote individual expression. The brand's future is centred on continuing to uplift women and create an inclusive environment where everyone feels seen, valued, and celebrated. For Tracy, being a "Body Babe" means having the confidence to support other women and embrace one's own uniqueness.
Navigating the fashion industry as a Black woman has not been without its challenges for Tracy. However, she views these challenges as part of her journey and takes pride in her resilience and strength. The success of Body by Raven Tracy is a testament to her dedication and vision, and it represents a significant step forward for inclusivity and representation in fashion.
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Raven Tracy, a native New Yorker and a recent signee of Freedom Models, was inspired to create her brand after receiving numerous messages from fans expressing admiration for her confidence. Moved by their stories and struggles with self-acceptance, Tracy felt a compelling need to create Body by Raven. The brand's mission is to foster unity, representation, and open dialogue among women, encouraging them to build their confidence from within.
The ethos of Body by Raven Tracy is deeply rooted in body inclusivity. Tracy has made it a priority to showcase women of various shapes, sizes, ages, and backgrounds. Her goal is for every woman to see herself represented in the brand, thereby promoting self-love and acceptance. Tracy's designs challenge the conventional notions of beauty, encouraging women to embrace their unique features, whether they be guts, love handles, cellulite, or stretch marks. She also advocates for the right to be sexy and strong simultaneously, asserting that modesty and respect are not mutually exclusive.
Tracy's designs are a fusion of her East Coast upbringing and her current life in Los Angeles. Her New York roots instilled in her a bold fashion sense, which she seamlessly blends with the laid-back, chic aesthetic of LA. The result is a collection that is both cozy and sexy, embodying the best of both worlds. Tracy's meticulous approach to design ensures that each piece is something she truly loves and is proud to present to her audience.
Despite the challenges of working with different manufacturers and navigating the trial-and-error process, Tracy remains committed to producing high-quality pieces. Her favourite designs, such as the sold-out bodysuit and legging combinations, reflect a careful selection of colour palettes and styles that resonate with her personal taste and the brand's identity.
The opening of Body by Raven Tracy's flagship store on Melrose Avenue marked a significant milestone for the brand. The store is a vibrant, welcoming space that reflects Tracy's vision of an elevated and modern version of her youth. With pink and silver chrome decor, interactive features like a claw machine and photo booth, and a carefully curated selection of products, the store is designed to be a communal hub for women.
The grand opening weekend was a testament to the brand's community-focused ethos. Events included a VIP preview attended by notable figures like Justine Skye and a block party that drew hundreds of "Body Babes." These events celebrated diversity and body positivity, with the store itself adorned with affirmations that promote self-love and empowerment.
Raven Tracy is committed to using Body's physical space to foster a sense of community and promote individual expression. The brand's future is centred on continuing to uplift women and create an inclusive environment where everyone feels seen, valued, and celebrated. For Tracy, being a "Body Babe" means having the confidence to support other women and embrace one's own uniqueness.
Navigating the fashion industry as a Black woman has not been without its challenges for Tracy. However, she views these challenges as part of her journey and takes pride in her resilience and strength. The success of Body by Raven Tracy is a testament to her dedication and vision, and it represents a significant step forward for inclusivity and representation in fashion.
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Raven Tracy, a native New Yorker and a recent signee of Freedom Models, was inspired to create her brand after receiving numerous messages from fans expressing admiration for her confidence. Moved by their stories and struggles with self-acceptance, Tracy felt a compelling need to create Body by Raven. The brand's mission is to foster unity, representation, and open dialogue among women, encouraging them to build their confidence from within.
The ethos of Body by Raven Tracy is deeply rooted in body inclusivity. Tracy has made it a priority to showcase women of various shapes, sizes, ages, and backgrounds. Her goal is for every woman to see herself represented in the brand, thereby promoting self-love and acceptance. Tracy's designs challenge the conventional notions of beauty, encouraging women to embrace their unique features, whether they be guts, love handles, cellulite, or stretch marks. She also advocates for the right to be sexy and strong simultaneously, asserting that modesty and respect are not mutually exclusive.
Tracy's designs are a fusion of her East Coast upbringing and her current life in Los Angeles. Her New York roots instilled in her a bold fashion sense, which she seamlessly blends with the laid-back, chic aesthetic of LA. The result is a collection that is both cozy and sexy, embodying the best of both worlds. Tracy's meticulous approach to design ensures that each piece is something she truly loves and is proud to present to her audience.
Despite the challenges of working with different manufacturers and navigating the trial-and-error process, Tracy remains committed to producing high-quality pieces. Her favourite designs, such as the sold-out bodysuit and legging combinations, reflect a careful selection of colour palettes and styles that resonate with her personal taste and the brand's identity.
The opening of Body by Raven Tracy's flagship store on Melrose Avenue marked a significant milestone for the brand. The store is a vibrant, welcoming space that reflects Tracy's vision of an elevated and modern version of her youth. With pink and silver chrome decor, interactive features like a claw machine and photo booth, and a carefully curated selection of products, the store is designed to be a communal hub for women.
The grand opening weekend was a testament to the brand's community-focused ethos. Events included a VIP preview attended by notable figures like Justine Skye and a block party that drew hundreds of "Body Babes." These events celebrated diversity and body positivity, with the store itself adorned with affirmations that promote self-love and empowerment.
Raven Tracy is committed to using Body's physical space to foster a sense of community and promote individual expression. The brand's future is centred on continuing to uplift women and create an inclusive environment where everyone feels seen, valued, and celebrated. For Tracy, being a "Body Babe" means having the confidence to support other women and embrace one's own uniqueness.
Navigating the fashion industry as a Black woman has not been without its challenges for Tracy. However, she views these challenges as part of her journey and takes pride in her resilience and strength. The success of Body by Raven Tracy is a testament to her dedication and vision, and it represents a significant step forward for inclusivity and representation in fashion.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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