How to Succeed as a Brand Designer, From One in The Know

By

Bibiana Obahor

November 26, 2024

Starting a career in design and brand strategy is thrilling but demanding. Trust me, I took the leap six years ago. This field requires more than just a keen eye; it's about understanding market trends and predicting consumer desires. Daunting? Maybe. But the key is simple: start. Here’s my advice for aspiring designers:

Embrace continuous learning and adaptability

Fashion and branding are always changing; constant learning is essential; you need to be reading to take in some sort of new knowledge every single day. Look for courses and attend workshops, (online is fine) to improve your skills and expand your network. The same goes for those interested in strategy. Brand strategists must understand different markets and audiences. This involves analysing data and using digital marketing tools and social media analytics.

Develop a strong personal brand

It's 2024; you and your design work are, in most cases, synonymous. So creating a unique personal brand is crucial. Designers should build a portfolio showcasing their skills, style, and creative vision. Using social media platforms like Instagram can help increase your visibility. For brand strategists, demonstrate expertise through writing articles, or sharing successful projects. Start a newsletter; Substack is growing rapidly! This helps build a reputation as a strategic thinker who can drive brand success.

Seek mentorship and build relationships

Everyone can be taught. Even the best of the best. Find mentors through LinkedIn; reach out to your design role models. Networking is equally important. Attend events, fashion shows; connect with other designers, industry leaders, and potential collaborators. These relationships can lead to job opportunities and valuable industry insights.

Embrace sustainability and ethical practices

Sustainability and ethics are increasingly important in fashion and branding. They have been for a while now. Learn about sustainable materials and production processes. Transparency, authenticity, and social responsibility are valued by consumers and can build lasting trust.

Cultivate resilience and persistence

The road to success is rarely smooth. Rejections and setbacks are part of the journey. Developing resilience and viewing challenges as learning opportunities is crucial. Persistence, along with a passion for your craft, often makes the difference between success and failure.

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How to Succeed as a Brand Designer, From One in The Know

Starting a career in design and brand strategy is thrilling but demanding. Trust me, I took the leap six years ago. This field requires more than just a keen eye; it's about understanding market trends and predicting consumer desires. Daunting? Maybe. But the key is simple: start. Here’s my advice for aspiring designers:

By

Bibiana Obahor

November 26, 2024

Embrace continuous learning and adaptability

Fashion and branding are always changing; constant learning is essential; you need to be reading to take in some sort of new knowledge every single day. Look for courses and attend workshops, (online is fine) to improve your skills and expand your network. The same goes for those interested in strategy. Brand strategists must understand different markets and audiences. This involves analysing data and using digital marketing tools and social media analytics.

Develop a strong personal brand

It's 2024; you and your design work are, in most cases, synonymous. So creating a unique personal brand is crucial. Designers should build a portfolio showcasing their skills, style, and creative vision. Using social media platforms like Instagram can help increase your visibility. For brand strategists, demonstrate expertise through writing articles, or sharing successful projects. Start a newsletter; Substack is growing rapidly! This helps build a reputation as a strategic thinker who can drive brand success.

Seek mentorship and build relationships

Everyone can be taught. Even the best of the best. Find mentors through LinkedIn; reach out to your design role models. Networking is equally important. Attend events, fashion shows; connect with other designers, industry leaders, and potential collaborators. These relationships can lead to job opportunities and valuable industry insights.

Embrace sustainability and ethical practices

Sustainability and ethics are increasingly important in fashion and branding. They have been for a while now. Learn about sustainable materials and production processes. Transparency, authenticity, and social responsibility are valued by consumers and can build lasting trust.

Cultivate resilience and persistence

The road to success is rarely smooth. Rejections and setbacks are part of the journey. Developing resilience and viewing challenges as learning opportunities is crucial. Persistence, along with a passion for your craft, often makes the difference between success and failure.

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How to Succeed as a Brand Designer, From One in The Know

Starting a career in design and brand strategy is thrilling but demanding. Trust me, I took the leap six years ago. This field requires more than just a keen eye; it's about understanding market trends and predicting consumer desires. Daunting? Maybe. But the key is simple: start. Here’s my advice for aspiring designers:

By

Bibiana Obahor

November 26, 2024

Embrace continuous learning and adaptability

Fashion and branding are always changing; constant learning is essential; you need to be reading to take in some sort of new knowledge every single day. Look for courses and attend workshops, (online is fine) to improve your skills and expand your network. The same goes for those interested in strategy. Brand strategists must understand different markets and audiences. This involves analysing data and using digital marketing tools and social media analytics.

Develop a strong personal brand

It's 2024; you and your design work are, in most cases, synonymous. So creating a unique personal brand is crucial. Designers should build a portfolio showcasing their skills, style, and creative vision. Using social media platforms like Instagram can help increase your visibility. For brand strategists, demonstrate expertise through writing articles, or sharing successful projects. Start a newsletter; Substack is growing rapidly! This helps build a reputation as a strategic thinker who can drive brand success.

Seek mentorship and build relationships

Everyone can be taught. Even the best of the best. Find mentors through LinkedIn; reach out to your design role models. Networking is equally important. Attend events, fashion shows; connect with other designers, industry leaders, and potential collaborators. These relationships can lead to job opportunities and valuable industry insights.

Embrace sustainability and ethical practices

Sustainability and ethics are increasingly important in fashion and branding. They have been for a while now. Learn about sustainable materials and production processes. Transparency, authenticity, and social responsibility are valued by consumers and can build lasting trust.

Cultivate resilience and persistence

The road to success is rarely smooth. Rejections and setbacks are part of the journey. Developing resilience and viewing challenges as learning opportunities is crucial. Persistence, along with a passion for your craft, often makes the difference between success and failure.

Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.

Editor’s Top Case Studies

This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.

How to Succeed as a Brand Designer, From One in The Know

By

Bibiana Obahor

November 26, 2024

Starting a career in design and brand strategy is thrilling but demanding. Trust me, I took the leap six years ago. This field requires more than just a keen eye; it's about understanding market trends and predicting consumer desires. Daunting? Maybe. But the key is simple: start. Here’s my advice for aspiring designers:

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