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Yes, Idris Elba is not just a powerhouse actor but also the co-founder of a skincare brand. Along with his wife, Sabrina Elba, they launched S’able Labs (which is Elbas spelled backward). Focusing on gender-neutral wellness, the brand promotes self-care as a shared experience. With products designed for all skin types, their offerings are packed with ethical ingredients. It's a testament to how Idris brings his signature style and purpose-driven ethos to every venture.
Rapper Azealia Banks has been outspoken in the music world, and she’s bringing the same unapologetic energy to beauty. Her line, CheapyXO, is all about affordable and edgy beauty essentials. From soaps to lip gloss, Banks’s brand mixes pop culture with self-care, offering something refreshingly unconventional in the beauty space.
Hollywood actress Taraji P. Henson took her love for haircare into her own hands with TPH by Taraji. Focused on scalp and hair health, her line caters to all hair textures, especially curly and coily types. With an emphasis on accessible luxury, TPH by Taraji brings high-quality ingredients to drugstore shelves.
Cardi B has taken a creative leap into the alcohol industry with Whipshots, a vodka-infused whipped cream that’s as bold as she is. Launched in partnership with Starco Brands, Whipshots is designed for fun-loving moments, bringing a party in every can. Forget traditional spirits; Cardi B knows how to put a sweet twist on the alcohol scene!
Actress Rebel Wilson went a different route in the business world by launching Fluid, a boundary-breaking dating app. Based on the idea that love shouldn’t have labels, Fluid lets people connect without the need to define their sexual orientation. It’s perfect for anyone looking for a more open and inclusive dating experience.
Even at 77, Cher is as iconic as ever, and now she’s bringing her bold style to the food world with Cherlato. This ice cream brand, created in collaboration with Giapo, promises to deliver daring gelato flavors. Cherlato hit the streets of L.A. this year, offering fans a cool taste of the superstar’s creativity.
Snoop Dogg is a king of reinvention, and now he's spoiling our furry friends. Snoop Doggie Doggs is a pet accessories line that channels the rapper’s laid-back, fun personality. From stylish pet apparel to cozy beds, this brand proves Snoop can do it all.
Ashley Tisdale’s wellness brand Being Frenshe is an extension of her own personal lifestyle. Offering products from perfumes to body lotions, Tisdale’s collection encourages a mindful approach to self-care, blending natural ingredients with chic design.
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Yes, Idris Elba is not just a powerhouse actor but also the co-founder of a skincare brand. Along with his wife, Sabrina Elba, they launched S’able Labs (which is Elbas spelled backward). Focusing on gender-neutral wellness, the brand promotes self-care as a shared experience. With products designed for all skin types, their offerings are packed with ethical ingredients. It's a testament to how Idris brings his signature style and purpose-driven ethos to every venture.
Rapper Azealia Banks has been outspoken in the music world, and she’s bringing the same unapologetic energy to beauty. Her line, CheapyXO, is all about affordable and edgy beauty essentials. From soaps to lip gloss, Banks’s brand mixes pop culture with self-care, offering something refreshingly unconventional in the beauty space.
Hollywood actress Taraji P. Henson took her love for haircare into her own hands with TPH by Taraji. Focused on scalp and hair health, her line caters to all hair textures, especially curly and coily types. With an emphasis on accessible luxury, TPH by Taraji brings high-quality ingredients to drugstore shelves.
Cardi B has taken a creative leap into the alcohol industry with Whipshots, a vodka-infused whipped cream that’s as bold as she is. Launched in partnership with Starco Brands, Whipshots is designed for fun-loving moments, bringing a party in every can. Forget traditional spirits; Cardi B knows how to put a sweet twist on the alcohol scene!
Actress Rebel Wilson went a different route in the business world by launching Fluid, a boundary-breaking dating app. Based on the idea that love shouldn’t have labels, Fluid lets people connect without the need to define their sexual orientation. It’s perfect for anyone looking for a more open and inclusive dating experience.
Even at 77, Cher is as iconic as ever, and now she’s bringing her bold style to the food world with Cherlato. This ice cream brand, created in collaboration with Giapo, promises to deliver daring gelato flavors. Cherlato hit the streets of L.A. this year, offering fans a cool taste of the superstar’s creativity.
Snoop Dogg is a king of reinvention, and now he's spoiling our furry friends. Snoop Doggie Doggs is a pet accessories line that channels the rapper’s laid-back, fun personality. From stylish pet apparel to cozy beds, this brand proves Snoop can do it all.
Ashley Tisdale’s wellness brand Being Frenshe is an extension of her own personal lifestyle. Offering products from perfumes to body lotions, Tisdale’s collection encourages a mindful approach to self-care, blending natural ingredients with chic design.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Yes, Idris Elba is not just a powerhouse actor but also the co-founder of a skincare brand. Along with his wife, Sabrina Elba, they launched S’able Labs (which is Elbas spelled backward). Focusing on gender-neutral wellness, the brand promotes self-care as a shared experience. With products designed for all skin types, their offerings are packed with ethical ingredients. It's a testament to how Idris brings his signature style and purpose-driven ethos to every venture.
Rapper Azealia Banks has been outspoken in the music world, and she’s bringing the same unapologetic energy to beauty. Her line, CheapyXO, is all about affordable and edgy beauty essentials. From soaps to lip gloss, Banks’s brand mixes pop culture with self-care, offering something refreshingly unconventional in the beauty space.
Hollywood actress Taraji P. Henson took her love for haircare into her own hands with TPH by Taraji. Focused on scalp and hair health, her line caters to all hair textures, especially curly and coily types. With an emphasis on accessible luxury, TPH by Taraji brings high-quality ingredients to drugstore shelves.
Cardi B has taken a creative leap into the alcohol industry with Whipshots, a vodka-infused whipped cream that’s as bold as she is. Launched in partnership with Starco Brands, Whipshots is designed for fun-loving moments, bringing a party in every can. Forget traditional spirits; Cardi B knows how to put a sweet twist on the alcohol scene!
Actress Rebel Wilson went a different route in the business world by launching Fluid, a boundary-breaking dating app. Based on the idea that love shouldn’t have labels, Fluid lets people connect without the need to define their sexual orientation. It’s perfect for anyone looking for a more open and inclusive dating experience.
Even at 77, Cher is as iconic as ever, and now she’s bringing her bold style to the food world with Cherlato. This ice cream brand, created in collaboration with Giapo, promises to deliver daring gelato flavors. Cherlato hit the streets of L.A. this year, offering fans a cool taste of the superstar’s creativity.
Snoop Dogg is a king of reinvention, and now he's spoiling our furry friends. Snoop Doggie Doggs is a pet accessories line that channels the rapper’s laid-back, fun personality. From stylish pet apparel to cozy beds, this brand proves Snoop can do it all.
Ashley Tisdale’s wellness brand Being Frenshe is an extension of her own personal lifestyle. Offering products from perfumes to body lotions, Tisdale’s collection encourages a mindful approach to self-care, blending natural ingredients with chic design.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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