It’s officially the season for holiday campaigns to dominate our feeds, and the biggest names in fashion aren’t just showcasing their latest collections—they’re telling stories, building moods, and sparking some serious festive FOMO. From high-society chaos to sparkling soirées, here’s my take on the most memorable campaigns of the year.

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Church’s

Dancing on Tables Never Looked So Good

Church’s is leaning into its posh-but-playful side this Christmas, and I’m here for it. Their campaign, set in the stunning St. Giles House, takes everything you’d expect from a classic British holiday (think grand dining rooms and heirloom table settings) and flips it on its head. Cue velvet loafers stomping on white tablecloths and heirs behaving badly in the best possible way. It’s a visual mash-up of Saltburn meets Downton Abbey, with a cheeky wink that says, “Why not dance on the table?” This is branding done right: elevated but never too serious, just like the shoes.

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Givenchy

Cosy Couture and Fireside Feels

Givenchy’s campaign is like a stylish love letter to winter nights in. It’s all candlelight, roaring fires, and board games with friends—except, of course, everyone’s decked out in pieces from the latest collection. The whole vibe is so effortlessly chic it makes me want to put on couture just to play Monopoly. What really works here is how the campaign takes Givenchy’s luxe aesthetic and grounds it in something so relatable. It’s aspirational, yes, but also feels like the kind of holiday moment we’d all want to create.

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Swarovski

Ariana Grande Brings the Sparkle

Swarovski went all out this year, and why wouldn’t they? With Ariana Grande as the star of their “Party of Dreams” campaign, the brand gives us holiday glamour at full tilt. The ads—directed by the legendary Mert and Marcus—are dripping in crystals, from Grande’s outfit to the décor, and the whole thing is unapologetically over-the-top. It’s festive, shiny, and completely indulgent. Swarovski knows its lane, and this campaign stays true to that in the most dazzling way. Honestly, if Christmas doesn’t look like this, I don’t want it.

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Balenciaga

Kim Kardashian Keeps It Minimal

Balenciaga is doing what Balenciaga does best—keeping it stripped back but impossibly cool. Kim Kardashian is the star of this holiday instalment of their Characters series, shot by Nadav Kander. The ads are stark and simple, with Kim front and centre, carrying the new Bel Air Bag. The voiceover in the companion video, where she casually confirms a dinner date mid-photoshoot, adds a sly sense of intimacy. This campaign doesn’t shout—it whispers. And that’s exactly what makes it work. Balenciaga understands that sometimes less is more.

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The North Face x SKIMS

Alpine Chic Meets Street Style

I’m fully obsessed with this collab—The North Face and SKIMS joining forces feels like a no-brainer. The campaign hits all the right notes, blending The North Face’s technical expertise with SKIMS’ iconic neutral aesthetic. The visuals are sleek, with body-hugging puffers, cinched-waist jumpsuits, and plenty of ski lodge glamour. This isn’t just outerwear; it’s a full winter lifestyle. Whether you’re on the slopes or just braving a windy high street, this campaign screams modern winter done right.

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ASTA Resort

For the Jet-Set Crowd

ASTA Resort’s “THE GETAWAY” campaign is basically a mood board for anyone living a fantasy life. It moves effortlessly between snowy retreats and tropical getaways, which sums up the dream, doesn’t it? The imagery is pure escapism, playing with that surreal blend of holiday vibes we all wish we could live. It’s luxurious but feels easy—a perfect reflection of ASTA’s slow-living philosophy. If I had the wardrobe or the itinerary for this campaign, I’d never stop smiling.

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Sisters & Seekers

Cozy, Effortless, Perfect

Let’s talk about Sisters & Seekers—because I literally love everything they do. Their Winter Lifestyle collection feels like an invitation to stay cosy without losing an ounce of style. The campaign is warm and familiar, but the knitwear itself? Chef’s kiss. Chunky jumpers, textured scarves, and everything you want to live in until the frost melts. It’s one of those brands that makes every launch feel personal, and this one’s no exception. If I don’t find at least one of their pieces under the tree, I’m buying it myself.