At the heart of REFY World is a tiered structure, allowing members to progress through three levels based on their shopping frequency. The programme unlocks curated rewards, bespoke experiences, and exclusive benefits tailored to the needs and desires of the modern beauty aficionado. From early access to sales and events to luxurious products and limited-edition offers, REFY World is a seamless extension of the brand’s mission: not only to simplify beauty but to redefine how a beauty brand connects with its audience.

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A Tier for Every Customer

Membership is straightforward, inviting both new and existing customers to join the REFY World simply by creating or logging into their accounts. Once in, members begin their journey at Level 01, gaining instant benefits such as 10% off their next order, early access to sales, and members-only offers. As they shop, they ascend to Level 02, which introduces free shipping, exclusive minis for both members and friends, and an additional 5% discount on collections. At the pinnacle of the programme, Level 03, members are rewarded with 15% off, complimentary shipping, and coveted opportunities like free products and community-driven events.

The experience transcends mere shopping. REFY World creates a sense of belonging and shared discovery, where members can take part in exclusive events that foster genuine connections. This isn’t just a loyalty programme; it’s a lifestyle.

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Beauty, Simplified—Connection, Elevated

REFY has always been more than a beauty brand; it’s a cultural movement. With REFY World, the brand underscores its commitment to cultivating a global community of beauty enthusiasts who value authenticity and connection. By simplifying the way customers access perks, the programme removes barriers and elevates the shopping experience.

“REFY World was born out of a desire to do more than offer rewards,” says the brand’s spokesperson. “It’s about creating a space where we can engage with our customers, inspire them, and give them the tools to curate their own REFY journey.”

This strategic move not only strengthens REFY’s relationship with its loyal customers but also sets a new standard for how beauty brands approach loyalty. With REFY World, the brand proves it is as much about the people as it is about the products.

How to Join REFY World

Becoming a part of REFY World is effortless. Customers simply need to create an account on refybeauty.com—those with existing accounts are automatically enrolled. As members, they’ll unlock a world of benefits, from tangible perks to intangible connections that reflect the brand’s understated sophistication.

REFY World is the latest step in the brand’s mission to simplify beauty while fostering a genuine connection with its global audience. In a market flooded with impersonal rewards schemes, REFY World shines as an aspirational yet accessible programme for the discerning beauty customer.