ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
SUBSCRIBE
SIGN INACCOUNTSUBSCRIBESIGN INACCOUNT
Founded by British makeup artist Pat McGrath, the brand has become a household name, redefining beauty standards and pushing the boundaries of what makeup can be.
Pat McGrath's journey began with her innate fascination for colours and textures, but her true launchpad was the fashion world. Working backstage at fashion shows provided her the canvas to experiment and innovate. McGrath is not just a makeup artist; she’s an artist whose medium happens to be makeup.
According to Vogue, McGrath's influence on beauty and fashion cannot be overstated. She has revolutionised the way makeup artists think about colour and diversity. Her brand has emerged as a force that celebrates beauty in all forms, shunning the cookie-cutter ideals that have long been industry standards.
One of the brand's pivotal moments came when it was featured at Kensington Palace's Crown to Couture exhibition, as reported by Cosmetics Business. This was not just a commercial win but a cultural one. It marked a significant moment where a Black-owned brand held its own in a space traditionally dominated by Western narratives.
What truly sets Pat McGrath Labs apart is its astute understanding of the digital landscape. The brand is one of the most disruptive beauty brands of our time. Using platforms like Instagram, McGrath has been able to interact directly with consumers, and her visual storytelling has made her trends viral, almost instantly.
One of the keys to Pat McGrath Labs' success has been the brand's unwavering commitment to inclusivity. In an industry often criticised for its lack of diversity, McGrath has made it a point to offer products that serve all skin tones, defying narrow definitions of beauty.
Pat McGrath has not only been a dominant force in the UK but has also impacted the global beauty industry. Her methods and ethos have rippled across borders, inspiring a new generation of makeup artists and consumers alike to question the established norms and think creatively.
In a sector teeming with competitors, Pat McGrath Labs distinguishes itself through a potent combination of innovation, inclusivity, and intelligent use of digital platforms. It serves as a compelling case study for any brand looking to make its mark, but more importantly, it stands as a testament to the dynamism and creativity that thrives in the Black community. As Black History Month is celebrated, the story of Pat McGrath serves as an inspirational tale for anyone aspiring to change the game in their respective field.
.svg)
.svg)
.svg)
Founded by British makeup artist Pat McGrath, the brand has become a household name, redefining beauty standards and pushing the boundaries of what makeup can be.
Pat McGrath's journey began with her innate fascination for colours and textures, but her true launchpad was the fashion world. Working backstage at fashion shows provided her the canvas to experiment and innovate. McGrath is not just a makeup artist; she’s an artist whose medium happens to be makeup.
According to Vogue, McGrath's influence on beauty and fashion cannot be overstated. She has revolutionised the way makeup artists think about colour and diversity. Her brand has emerged as a force that celebrates beauty in all forms, shunning the cookie-cutter ideals that have long been industry standards.
One of the brand's pivotal moments came when it was featured at Kensington Palace's Crown to Couture exhibition, as reported by Cosmetics Business. This was not just a commercial win but a cultural one. It marked a significant moment where a Black-owned brand held its own in a space traditionally dominated by Western narratives.
What truly sets Pat McGrath Labs apart is its astute understanding of the digital landscape. The brand is one of the most disruptive beauty brands of our time. Using platforms like Instagram, McGrath has been able to interact directly with consumers, and her visual storytelling has made her trends viral, almost instantly.
One of the keys to Pat McGrath Labs' success has been the brand's unwavering commitment to inclusivity. In an industry often criticised for its lack of diversity, McGrath has made it a point to offer products that serve all skin tones, defying narrow definitions of beauty.
Pat McGrath has not only been a dominant force in the UK but has also impacted the global beauty industry. Her methods and ethos have rippled across borders, inspiring a new generation of makeup artists and consumers alike to question the established norms and think creatively.
In a sector teeming with competitors, Pat McGrath Labs distinguishes itself through a potent combination of innovation, inclusivity, and intelligent use of digital platforms. It serves as a compelling case study for any brand looking to make its mark, but more importantly, it stands as a testament to the dynamism and creativity that thrives in the Black community. As Black History Month is celebrated, the story of Pat McGrath serves as an inspirational tale for anyone aspiring to change the game in their respective field.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Founded by British makeup artist Pat McGrath, the brand has become a household name, redefining beauty standards and pushing the boundaries of what makeup can be.
Pat McGrath's journey began with her innate fascination for colours and textures, but her true launchpad was the fashion world. Working backstage at fashion shows provided her the canvas to experiment and innovate. McGrath is not just a makeup artist; she’s an artist whose medium happens to be makeup.
According to Vogue, McGrath's influence on beauty and fashion cannot be overstated. She has revolutionised the way makeup artists think about colour and diversity. Her brand has emerged as a force that celebrates beauty in all forms, shunning the cookie-cutter ideals that have long been industry standards.
One of the brand's pivotal moments came when it was featured at Kensington Palace's Crown to Couture exhibition, as reported by Cosmetics Business. This was not just a commercial win but a cultural one. It marked a significant moment where a Black-owned brand held its own in a space traditionally dominated by Western narratives.
What truly sets Pat McGrath Labs apart is its astute understanding of the digital landscape. The brand is one of the most disruptive beauty brands of our time. Using platforms like Instagram, McGrath has been able to interact directly with consumers, and her visual storytelling has made her trends viral, almost instantly.
One of the keys to Pat McGrath Labs' success has been the brand's unwavering commitment to inclusivity. In an industry often criticised for its lack of diversity, McGrath has made it a point to offer products that serve all skin tones, defying narrow definitions of beauty.
Pat McGrath has not only been a dominant force in the UK but has also impacted the global beauty industry. Her methods and ethos have rippled across borders, inspiring a new generation of makeup artists and consumers alike to question the established norms and think creatively.
In a sector teeming with competitors, Pat McGrath Labs distinguishes itself through a potent combination of innovation, inclusivity, and intelligent use of digital platforms. It serves as a compelling case study for any brand looking to make its mark, but more importantly, it stands as a testament to the dynamism and creativity that thrives in the Black community. As Black History Month is celebrated, the story of Pat McGrath serves as an inspirational tale for anyone aspiring to change the game in their respective field.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Sign up for our newsletter to receive the latest brand news and insights from Brand Insider.
