ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
SUBSCRIBE
SIGN INACCOUNTSUBSCRIBESIGN INACCOUNT
Before diving into the specific challenges of Threads and Lemon8, it's essential to grasp the significance of testing and experimentation in the world of social media marketing. Tierney Wilson, SVP & GM of January Consulting, emphasises the importance of investing a substantial portion of your efforts into untested means. She asserts, "If you aren't investing at least 1/5th of your energies (into untested means), you'll never outpace the competition."
Threads is gradually carving out its unique ecosystem with a focus on casual and playful posting. This departure from the formality seen on established platforms like Instagram and Facebook poses both opportunities and challenges for beauty brands. On the one hand, it allows for more relaxed and authentic interactions with the audience. On the other hand, it necessitates a shift in content creation strategies, as the tone and style must align with Threads' evolving culture.
When a new social platform enters the scene, speed is often of the essence. Early adoption can confer a competitive advantage, provided brands have assessed the resources required for effective execution. Quick testing and adaptation are crucial in a dynamic environment where user behaviours evolve rapidly. It's a balancing act between seizing the opportunity and ensuring that the brand's identity and messaging remain consistent across platforms.
As beauty brands venture into uncharted territory with new social platforms, it's tempting to focus solely on reach metrics. However, Tierney Wilson advises a more nuanced approach. Brand growth and engagement metrics should take precedence during the testing phase. It's essential to gauge how well a platform resonates with your target audience and whether it fosters meaningful interactions. A broad reach is only valuable if it translates into brand loyalty and customer engagement.
Successful integration of new social platforms within a beauty brand's marketing strategy requires more than just external efforts. Internal stakeholders must be educated about the purpose and potential of each platform. Clear communication about the platform's role in the overall marketing mix can expedite internal adoption and contribute to its success.
The allure of new social platforms like Threads and Lemon8 is undeniable. However, beauty brands must navigate the challenges wisely. Embracing a less formal communication style, allocating resources judiciously, prioritising the right metrics, and ensuring internal alignment are crucial steps in making the most of these emerging platforms. In a competitive landscape, adaptability and innovation will be the keys to success for beauty brands exploring the uncharted territories of social media.
.svg)
.svg)
.svg)
Before diving into the specific challenges of Threads and Lemon8, it's essential to grasp the significance of testing and experimentation in the world of social media marketing. Tierney Wilson, SVP & GM of January Consulting, emphasises the importance of investing a substantial portion of your efforts into untested means. She asserts, "If you aren't investing at least 1/5th of your energies (into untested means), you'll never outpace the competition."
Threads is gradually carving out its unique ecosystem with a focus on casual and playful posting. This departure from the formality seen on established platforms like Instagram and Facebook poses both opportunities and challenges for beauty brands. On the one hand, it allows for more relaxed and authentic interactions with the audience. On the other hand, it necessitates a shift in content creation strategies, as the tone and style must align with Threads' evolving culture.
When a new social platform enters the scene, speed is often of the essence. Early adoption can confer a competitive advantage, provided brands have assessed the resources required for effective execution. Quick testing and adaptation are crucial in a dynamic environment where user behaviours evolve rapidly. It's a balancing act between seizing the opportunity and ensuring that the brand's identity and messaging remain consistent across platforms.
As beauty brands venture into uncharted territory with new social platforms, it's tempting to focus solely on reach metrics. However, Tierney Wilson advises a more nuanced approach. Brand growth and engagement metrics should take precedence during the testing phase. It's essential to gauge how well a platform resonates with your target audience and whether it fosters meaningful interactions. A broad reach is only valuable if it translates into brand loyalty and customer engagement.
Successful integration of new social platforms within a beauty brand's marketing strategy requires more than just external efforts. Internal stakeholders must be educated about the purpose and potential of each platform. Clear communication about the platform's role in the overall marketing mix can expedite internal adoption and contribute to its success.
The allure of new social platforms like Threads and Lemon8 is undeniable. However, beauty brands must navigate the challenges wisely. Embracing a less formal communication style, allocating resources judiciously, prioritising the right metrics, and ensuring internal alignment are crucial steps in making the most of these emerging platforms. In a competitive landscape, adaptability and innovation will be the keys to success for beauty brands exploring the uncharted territories of social media.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Before diving into the specific challenges of Threads and Lemon8, it's essential to grasp the significance of testing and experimentation in the world of social media marketing. Tierney Wilson, SVP & GM of January Consulting, emphasises the importance of investing a substantial portion of your efforts into untested means. She asserts, "If you aren't investing at least 1/5th of your energies (into untested means), you'll never outpace the competition."
Threads is gradually carving out its unique ecosystem with a focus on casual and playful posting. This departure from the formality seen on established platforms like Instagram and Facebook poses both opportunities and challenges for beauty brands. On the one hand, it allows for more relaxed and authentic interactions with the audience. On the other hand, it necessitates a shift in content creation strategies, as the tone and style must align with Threads' evolving culture.
When a new social platform enters the scene, speed is often of the essence. Early adoption can confer a competitive advantage, provided brands have assessed the resources required for effective execution. Quick testing and adaptation are crucial in a dynamic environment where user behaviours evolve rapidly. It's a balancing act between seizing the opportunity and ensuring that the brand's identity and messaging remain consistent across platforms.
As beauty brands venture into uncharted territory with new social platforms, it's tempting to focus solely on reach metrics. However, Tierney Wilson advises a more nuanced approach. Brand growth and engagement metrics should take precedence during the testing phase. It's essential to gauge how well a platform resonates with your target audience and whether it fosters meaningful interactions. A broad reach is only valuable if it translates into brand loyalty and customer engagement.
Successful integration of new social platforms within a beauty brand's marketing strategy requires more than just external efforts. Internal stakeholders must be educated about the purpose and potential of each platform. Clear communication about the platform's role in the overall marketing mix can expedite internal adoption and contribute to its success.
The allure of new social platforms like Threads and Lemon8 is undeniable. However, beauty brands must navigate the challenges wisely. Embracing a less formal communication style, allocating resources judiciously, prioritising the right metrics, and ensuring internal alignment are crucial steps in making the most of these emerging platforms. In a competitive landscape, adaptability and innovation will be the keys to success for beauty brands exploring the uncharted territories of social media.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Sign up for our newsletter to receive the latest brand news and insights from Brand Insider.
