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Here are 10 fresh copy ideas to spice up your Black Friday marketing and make your sale feel as exciting as it should:
Create a sense of urgency but make it stylish. For a fashion-forward audience, this phrase gives a sense of scarcity while keeping the focus on the allure of your products.
Perfect for beauty brands, this plays into the immediacy of Black Friday while subtly reminding customers that their skincare needs don’t take a holiday.
Move beyond the generic “biggest sale ever” with this more casual, yet direct invitation. It creates urgency while focusing on the occasion and value.
Short, punchy, and perfect for those who don’t want to waste time scrolling. It’s an active call-to-action that fits perfectly with the frenzied pace of Black Friday shopping.
Customers appreciate knowing exactly what they’re getting. This copy makes it clear that it’s a one-day opportunity, while also highlighting that their favourite items are part of the deal.
Let’s face it, Black Friday often means early wake-ups for shoppers eager to score deals. Lean into this reality with a bit of humour, promising that your sale is worth the effort.
This copy taps into the seasonal mindset, suggesting that Black Friday is the ideal time to stock up on gifts for the holidays—whether for themselves or their loved ones.
This one works for fashion brands with a trend-driven audience. It highlights exclusivity and style, with a direct nod to the deep discounts they can expect.
For beauty lovers, the idea of “steals” has an enticing ring to it. It positions the sale as something they’ll regret missing out on—perfect for creating a sense of urgency.
Price point-based messaging can be particularly effective, giving customers a clear idea of what to expect. This approach makes the sale feel accessible and invites customers to explore without feeling overwhelmed.
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Here are 10 fresh copy ideas to spice up your Black Friday marketing and make your sale feel as exciting as it should:
Create a sense of urgency but make it stylish. For a fashion-forward audience, this phrase gives a sense of scarcity while keeping the focus on the allure of your products.
Perfect for beauty brands, this plays into the immediacy of Black Friday while subtly reminding customers that their skincare needs don’t take a holiday.
Move beyond the generic “biggest sale ever” with this more casual, yet direct invitation. It creates urgency while focusing on the occasion and value.
Short, punchy, and perfect for those who don’t want to waste time scrolling. It’s an active call-to-action that fits perfectly with the frenzied pace of Black Friday shopping.
Customers appreciate knowing exactly what they’re getting. This copy makes it clear that it’s a one-day opportunity, while also highlighting that their favourite items are part of the deal.
Let’s face it, Black Friday often means early wake-ups for shoppers eager to score deals. Lean into this reality with a bit of humour, promising that your sale is worth the effort.
This copy taps into the seasonal mindset, suggesting that Black Friday is the ideal time to stock up on gifts for the holidays—whether for themselves or their loved ones.
This one works for fashion brands with a trend-driven audience. It highlights exclusivity and style, with a direct nod to the deep discounts they can expect.
For beauty lovers, the idea of “steals” has an enticing ring to it. It positions the sale as something they’ll regret missing out on—perfect for creating a sense of urgency.
Price point-based messaging can be particularly effective, giving customers a clear idea of what to expect. This approach makes the sale feel accessible and invites customers to explore without feeling overwhelmed.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Here are 10 fresh copy ideas to spice up your Black Friday marketing and make your sale feel as exciting as it should:
Create a sense of urgency but make it stylish. For a fashion-forward audience, this phrase gives a sense of scarcity while keeping the focus on the allure of your products.
Perfect for beauty brands, this plays into the immediacy of Black Friday while subtly reminding customers that their skincare needs don’t take a holiday.
Move beyond the generic “biggest sale ever” with this more casual, yet direct invitation. It creates urgency while focusing on the occasion and value.
Short, punchy, and perfect for those who don’t want to waste time scrolling. It’s an active call-to-action that fits perfectly with the frenzied pace of Black Friday shopping.
Customers appreciate knowing exactly what they’re getting. This copy makes it clear that it’s a one-day opportunity, while also highlighting that their favourite items are part of the deal.
Let’s face it, Black Friday often means early wake-ups for shoppers eager to score deals. Lean into this reality with a bit of humour, promising that your sale is worth the effort.
This copy taps into the seasonal mindset, suggesting that Black Friday is the ideal time to stock up on gifts for the holidays—whether for themselves or their loved ones.
This one works for fashion brands with a trend-driven audience. It highlights exclusivity and style, with a direct nod to the deep discounts they can expect.
For beauty lovers, the idea of “steals” has an enticing ring to it. It positions the sale as something they’ll regret missing out on—perfect for creating a sense of urgency.
Price point-based messaging can be particularly effective, giving customers a clear idea of what to expect. This approach makes the sale feel accessible and invites customers to explore without feeling overwhelmed.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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