Red Head

Say Christmas without saying Christmas

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Red is the holiday season’s quiet icon, but it doesn’t need all the baubles and bows to make an impact. This moodboard steers away from typical Christmas symbols, instead spotlighting red in a way that’s chic, bold, and elevated. Think of it as the holiday colour code redefined.

The idea is simple: capture the festive essence without relying on conventional holiday icons; make red the star of your visuals. Think red suits, glossy nails, and crimson lips in close-ups for a beauty angle that feels subtly seasonal.

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For a fashion label, highlight “All Red Everything” as a limited holiday drop, spotlighting deep red knits, outerwear, and accessories in a campaign where each look is layered in tonal reds for maximum impact. Kylie Jenner did this quite well with her recent KHY launch.

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Similar to how REFY took the trending autumn colour and created a plum lipgloss, beauty brands could play with the seasonal appeal of a bold red lip or nail, with campaign images that feel luxe yet wearable. Keep the visuals polished, minimalistic, and seductive—a celebration of colour, sophistication, and the festive vibe all in one.

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Chilly Season Incoming

Playful surrealism in the snow

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Embrace the quintessential winter vibes—snow, ice, and frost—but introduce unexpected elements, things that just don’t “belong” in the snow to create a surreal vibe for intrigue and novelty. This is where you take typical winter scenes and twist them to surprise and delight.

Imagine heels abandoned in a snowy field, a designer bag half-buried in snow, or a bikini draped across an icy ledge. The visuals play on contrasts: glam meets frost, warmth meets chill, elegance meets adventure. You’re creating scenes that make viewers stop, look again, and smile at the unexpected. For brands, this approach opens up a fresh, visually engaging way to position winter products or collections in a world that’s both dreamy and striking. Jacquemus has done this really well in the past.

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For brands in fashion or accessories, consider “Not Your Average Winter” as a tagline, displaying products like high heels or evening bags nestled in snow for a high-fashion, editorial feel. Beauty brands could showcase winter makeup looks with icy, frosted finishes set against snowy backdrops, making the products seem both luxurious and seasonally apt. For a humorous take, show warm-weather items—like sunglasses or a swimsuit—in a frosty setup to convey that the product defies seasons or expectations. The idea is to go beyond the expected and create scenes that mix elegance with a hint of playfulness, drawing viewers into a world that feels both luxurious and a little bit surreal.

Oh, It's Xmas

Retro nostalgia with over-the-top glam

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This board is a love letter to holiday excess and nostalgia—think 70s, 80s, or 90s holiday moments with a glossy, exaggerated twist. It’s Christmas if Christmas were curated by a Hollywood stylist, blending glam with a bit of retro kitsch for a holiday vibe that’s both familiar and fantastical.

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Recreate that "perfect," nostalgia-tinged Christmas scene, but turn up the dial on every element. Think oversized blowout wigs, sequins galore, champagne flutes overflowing, and oversized diamonds. It's 70s, 80s, or 90s family holiday gatherings with a high-gloss filter. The goal is to make it feel both aspirational and tongue-in-cheek—a holiday party that’s larger than life and dripping in glam. The nostalgia factor is key here, but it’s nostalgia turned hyper-glossy, tapping into that dreamy, over-the-top vibe that feels both chic and a bit cheeky. I always think of the super cool retro vibe SKIMS has for their holiday campaigns—I love!

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Think of this campaign as the moment right before or after the party—a glimpse behind the scenes where the glamour gets a bit playful. A model in a glittering gown, heels kicked off, draped over a couch with a glass of champagne in hand. Or a shot of a perfectly manicured hand reaching for the last truffle from a tray, surrounded by a few scattered ribbons and crumpled gift wrap. This setup feels curated but has an organic, spontaneous quality that gives it charm. It’s polished yet human, letting viewers see a glamorous holiday world that’s still relatable.