1. Reinvent the Advent Calendar

ARNE’s Bi-Weekly Drops

Advent calendars have always been a holiday favourite, but ARNE has taken this concept up a notch. Leading up to Christmas, ARNE releases new products every two weeks, creating excitement with each drop. It’s a way to make December feel like a month of surprises, while also encouraging customers to keep checking back for new releases.

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Why It Works: By spreading out product launches, ARNE keeps interest high throughout the season. Each new release feels special, turning holiday shopping into an experience rather than a one-time event.

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2. Offer a Premium Service

Rat & Boa’s Atelier Service

Rat & Boa has teamed up with The Seam to offer a service that connects customers with local tailors. This lets shoppers alter or repair their favourite Rat & Boa pieces, so they can get them ready for the party season. It’s perfect for those looking to give their wardrobe a little care before the holidays.

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Why It Works: This approach adds value by offering a personalised touch. It’s not just about buying new clothes—it’s about helping customers extend the life of what they already love. It’s a win for sustainability and makes the brand feel thoughtful.

3. Drop a Hint

Sisters & Seekers’ ‘Send a Hint’ Feature

Getting the perfect gift can be tricky, but sometimes all it takes is a little hint. Sisters & Seekers introduced a ‘Send a Hint’ feature that lets customers share their wish list with friends or family. It’s a simple and fun way for people to let others know exactly what they want.

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Why It Works: It’s easy for the customer and helps turn wish lists into real sales. Plus, it makes the gifting process smoother, taking the guesswork out of holiday shopping for everyone.

4. Complimentary Gift Wrapping

Dior’s Luxury Touch

Dior knows that the little details matter. By offering free gift wrapping, they make every purchase feel more special. It’s a simple service, but it adds a touch of luxury that shoppers appreciate. Plus, it saves them time during the busy holiday season.

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Why It Works: Small perks like this can make a big difference. It’s a thoughtful gesture that makes the customer’s experience smoother, turning every purchase into a beautiful gift that’s ready to give.

5. The Perfect Last-Minute Solution

Selfridges’ Festive Gift Cards

Not everyone plans their holiday shopping in advance. Selfridges offers festive gift cards that are a great option for those last-minute buyers. These gift cards are beautifully designed and give the recipient the freedom to pick what they want.

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Why It Works: Gift cards make gifting easy and flexible, especially for last-minute shoppers. For the brand, it’s a way to secure sales even as the holidays draw closer.

Conclusion: