ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
SUBSCRIBE
SIGN INACCOUNTSUBSCRIBESIGN INACCOUNT
Let's get straight to it: customers have problems, and your product is the hero with the solution. Effective Meta ad content shows this transformation. Start by identifying the common pain points of your audience. Is it a lack of time? High costs? Frustrating processes? Then, demonstrate how your product swoops in to save the day. Use real-life scenarios, relatable testimonials, and vivid before-and-after visuals to drive the point home.
Why it Works: This method resonates because it empathises with the consumer’s daily struggles and offers a tangible, immediate solution. It shows an understanding of the audience's pain points and presents the product as a hero.
We all love a good bargain, but what's even better is something that lasts. Emphasising the quality and durability of your product can set it apart. Highlight the materials, the craftsmanship, and the meticulous attention to detail that goes into every piece. Customer reviews that talk about how your product has stood the test of time are gold—use them liberally. Show your audience that with your product, they’re making a wise, long-term investment.
Why it Works: Highlighting longevity builds trust and reinforces the idea that purchasing this product is a wise, long-term investment. It appeals to consumers’ desire for quality and reliability, making them feel that they are making a smart choice
Everyone loves to save money, but not at the expense of quality. This is where price comparison comes into play. Create content that compares your product with competitors, showcasing the cost savings over time. Infographics work wonders here—clear, concise, and visually appealing. Show how the initial investment in your product pays off in the long run, making it a smarter choice overall.
Why it Works: Consumers are drawn to savings, especially when it’s demonstrated visually and clearly. This type of ad appeals to the rational side of the consumer, proving that the initial investment will save them money over time
People want to know exactly how your product fits into their lives. Illustrate the practical uses and benefits of your product through detailed scenarios. Use videos, step-by-step guides, and user-generated content to show your product in action. Make it easy for potential customers to see themselves using your product, enhancing their everyday life.
Why it Works: By illustrating practical benefits and everyday usage, these ads help consumers understand exactly how the product fits into and improves their lives. It makes the product relatable and indispensable
.svg)
.svg)
.svg)
Let's get straight to it: customers have problems, and your product is the hero with the solution. Effective Meta ad content shows this transformation. Start by identifying the common pain points of your audience. Is it a lack of time? High costs? Frustrating processes? Then, demonstrate how your product swoops in to save the day. Use real-life scenarios, relatable testimonials, and vivid before-and-after visuals to drive the point home.
Why it Works: This method resonates because it empathises with the consumer’s daily struggles and offers a tangible, immediate solution. It shows an understanding of the audience's pain points and presents the product as a hero.
We all love a good bargain, but what's even better is something that lasts. Emphasising the quality and durability of your product can set it apart. Highlight the materials, the craftsmanship, and the meticulous attention to detail that goes into every piece. Customer reviews that talk about how your product has stood the test of time are gold—use them liberally. Show your audience that with your product, they’re making a wise, long-term investment.
Why it Works: Highlighting longevity builds trust and reinforces the idea that purchasing this product is a wise, long-term investment. It appeals to consumers’ desire for quality and reliability, making them feel that they are making a smart choice
Everyone loves to save money, but not at the expense of quality. This is where price comparison comes into play. Create content that compares your product with competitors, showcasing the cost savings over time. Infographics work wonders here—clear, concise, and visually appealing. Show how the initial investment in your product pays off in the long run, making it a smarter choice overall.
Why it Works: Consumers are drawn to savings, especially when it’s demonstrated visually and clearly. This type of ad appeals to the rational side of the consumer, proving that the initial investment will save them money over time
People want to know exactly how your product fits into their lives. Illustrate the practical uses and benefits of your product through detailed scenarios. Use videos, step-by-step guides, and user-generated content to show your product in action. Make it easy for potential customers to see themselves using your product, enhancing their everyday life.
Why it Works: By illustrating practical benefits and everyday usage, these ads help consumers understand exactly how the product fits into and improves their lives. It makes the product relatable and indispensable
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Let's get straight to it: customers have problems, and your product is the hero with the solution. Effective Meta ad content shows this transformation. Start by identifying the common pain points of your audience. Is it a lack of time? High costs? Frustrating processes? Then, demonstrate how your product swoops in to save the day. Use real-life scenarios, relatable testimonials, and vivid before-and-after visuals to drive the point home.
Why it Works: This method resonates because it empathises with the consumer’s daily struggles and offers a tangible, immediate solution. It shows an understanding of the audience's pain points and presents the product as a hero.
We all love a good bargain, but what's even better is something that lasts. Emphasising the quality and durability of your product can set it apart. Highlight the materials, the craftsmanship, and the meticulous attention to detail that goes into every piece. Customer reviews that talk about how your product has stood the test of time are gold—use them liberally. Show your audience that with your product, they’re making a wise, long-term investment.
Why it Works: Highlighting longevity builds trust and reinforces the idea that purchasing this product is a wise, long-term investment. It appeals to consumers’ desire for quality and reliability, making them feel that they are making a smart choice
Everyone loves to save money, but not at the expense of quality. This is where price comparison comes into play. Create content that compares your product with competitors, showcasing the cost savings over time. Infographics work wonders here—clear, concise, and visually appealing. Show how the initial investment in your product pays off in the long run, making it a smarter choice overall.
Why it Works: Consumers are drawn to savings, especially when it’s demonstrated visually and clearly. This type of ad appeals to the rational side of the consumer, proving that the initial investment will save them money over time
People want to know exactly how your product fits into their lives. Illustrate the practical uses and benefits of your product through detailed scenarios. Use videos, step-by-step guides, and user-generated content to show your product in action. Make it easy for potential customers to see themselves using your product, enhancing their everyday life.
Why it Works: By illustrating practical benefits and everyday usage, these ads help consumers understand exactly how the product fits into and improves their lives. It makes the product relatable and indispensable
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Sign up for our newsletter to receive the latest brand news and insights from Brand Insider.
