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Consumer Behaviour
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July 1, 2026

The Status Bag You Pick Up With Your Groceries

From Trader Joe’s mini tote to IKEA’s blue bag, the most revealing accessory in an outfit might be the one that carried the shopping.
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Consumer Behaviour
Rare Beauty campaign with two women wearing tiaras, seated beside make-up products.
Consumer Behaviour
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November 18, 2026

You Can Take Selena and Demi Out of Disney…

Rare Beauty reunites Selena Gomez and Demi Lovato, while Kith casts Kit Harington for winter. Both campaigns arrive with a story the audience already knows.
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Consumer Behaviour
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July 8, 2026

Your Customer Has Read the Reviews. Have You?

Desire gets a second opinion
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Consumer Behaviour
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July 1, 2026

The Status Bag You Pick Up With Your Groceries

A little canvas, a lot of cultural currency
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Consumer Behaviour
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November 12, 2025

What TikTok Will Actually Put Under the Tree

Originality: sold out, restock pending
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