ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
SUBSCRIBE
SIGN INACCOUNTSUBSCRIBESIGN INACCOUNT
TikTok's dynamism lies in its unparalleled ability to spawn trends that influence not just social media but culture, consumer behaviour, and even brand strategy faster than brands can keep up. For companies in the beauty, wellness, fashion, and lifestyle sectors, understanding these trends can be a vital component of a successful marketing strategy. Below, we break down some of the latest TikTok trends and provide analytical insights into how your brand can adapt and capitalise on them.
Originating from TikTok content creator Maris Mayes, "Bare Minimum Mondays" champions the idea of doing the least yet gaining the most. The trend involves showcasing straightforward, minimalistic routines or activities that yield maximum results. The hashtag #bareminimummondays has over two million views on TikTok.
Beauty and wellness brands can create short, impactful TikTok videos showcasing 'One Minute Mondays'—beauty routines or wellness hacks that take only a minute to accomplish but offer lasting benefits.
A survey by Sprout Social reveals that 68% of consumers want brands to participate in conversations on societal issues, such as mental health and well-being.
The trend, inspired by influencers like Hailey Bieber, where makeup looks are inspired by and named after various foods. From 'Blueberry Milk Nails' to 'Tomato Girl Summer', these trends marry the aesthetic appeal of makeup with the sensory experiences that food evokes.
Beauty brands can produce quick, time-lapsed videos showing the transformation from a 'bare face' to 'Strawberry Sundae Glam', incorporating trending food-naming conventions into the makeup look's title.
According to Talkwalker, food-related content receives 35% more engagement than other types of posts on TikTok.
At its core, "Girl Math" decodes the emotional and logical calculus women engage in to make decisions. It’s about balancing feelings with facts to reach decisions in various facets of life. The relatable experiences behind "Girl Math" make it ripe for interactive and engaging content.
Fashion brands can create content around maximising a limited wardrobe, similar to capsule wardrobes, but with a fun 'Girl Math' twist, e.g., "5 Pieces, 15 Outfits."
Brands across industries could run User-Generated Content campaigns where they encourage followers to share their own 'Girl Math' hacks related to the brand's products or services. The best hacks could be featured and rewarded.
Interactive content is up to three times more effective in educating the buyer, according to Demand Metric.
Originating from videos where women spontaneously ask men how often they think about the Roman Empire, the trend has garnered significant attention. What makes this question fascinating is not just its unexpected nature, but the earnest, quick-fire answers it often elicits. Many men claim that they ponder the Roman Empire almost every day, providing a unique blend of humour and poignancy.
Incorporate this trend by showcasing an item or a fashion line that serves as your 'Roman Empire,' something that occupies your brand's collective mind often. For instance, fashion brands could frame sustainable fashion as their "Roman Empire," and beauty brands might do the same for skincare.
According to a study by Conviva on TikTok trends, quick-response formats like this can generate up to 300% more engagement than other video formats.
TikTok's Tube Girl trend has transformed the mundane commute into a theatrical stage, notably breaking the social norms of public transportation. Spearheading this trend is Sabrina Bahsoon, whose boldness hit a nerve, encouraging the TikTok community to bring the same self-love into their own daily lives.
'Channelling your inner Tube Girl'. From eyewear to handbags, brands can use this trend to emphasise how the right accessory can complete the Tube Girl look. They could even create 'Tube Girl'-specific capsule collections.
Beauty brands also have an excellent opportunity to highlight makeup choices that complement these daring tube outfits. From dramatic eyeshadow palettes to vibrant lip colours, the brand could present a 'Tube Girl' makeup trend tailored for those seeking to make a statement.
The #TubeGirl hashtag has attracted over 361 million views, according to TikTok's own analytics. Brands can therefore expect significant exposure when aligning themselves with this trend.
.svg)
.svg)
.svg)
TikTok's dynamism lies in its unparalleled ability to spawn trends that influence not just social media but culture, consumer behaviour, and even brand strategy faster than brands can keep up. For companies in the beauty, wellness, fashion, and lifestyle sectors, understanding these trends can be a vital component of a successful marketing strategy. Below, we break down some of the latest TikTok trends and provide analytical insights into how your brand can adapt and capitalise on them.
Originating from TikTok content creator Maris Mayes, "Bare Minimum Mondays" champions the idea of doing the least yet gaining the most. The trend involves showcasing straightforward, minimalistic routines or activities that yield maximum results. The hashtag #bareminimummondays has over two million views on TikTok.
Beauty and wellness brands can create short, impactful TikTok videos showcasing 'One Minute Mondays'—beauty routines or wellness hacks that take only a minute to accomplish but offer lasting benefits.
A survey by Sprout Social reveals that 68% of consumers want brands to participate in conversations on societal issues, such as mental health and well-being.
The trend, inspired by influencers like Hailey Bieber, where makeup looks are inspired by and named after various foods. From 'Blueberry Milk Nails' to 'Tomato Girl Summer', these trends marry the aesthetic appeal of makeup with the sensory experiences that food evokes.
Beauty brands can produce quick, time-lapsed videos showing the transformation from a 'bare face' to 'Strawberry Sundae Glam', incorporating trending food-naming conventions into the makeup look's title.
According to Talkwalker, food-related content receives 35% more engagement than other types of posts on TikTok.
At its core, "Girl Math" decodes the emotional and logical calculus women engage in to make decisions. It’s about balancing feelings with facts to reach decisions in various facets of life. The relatable experiences behind "Girl Math" make it ripe for interactive and engaging content.
Fashion brands can create content around maximising a limited wardrobe, similar to capsule wardrobes, but with a fun 'Girl Math' twist, e.g., "5 Pieces, 15 Outfits."
Brands across industries could run User-Generated Content campaigns where they encourage followers to share their own 'Girl Math' hacks related to the brand's products or services. The best hacks could be featured and rewarded.
Interactive content is up to three times more effective in educating the buyer, according to Demand Metric.
Originating from videos where women spontaneously ask men how often they think about the Roman Empire, the trend has garnered significant attention. What makes this question fascinating is not just its unexpected nature, but the earnest, quick-fire answers it often elicits. Many men claim that they ponder the Roman Empire almost every day, providing a unique blend of humour and poignancy.
Incorporate this trend by showcasing an item or a fashion line that serves as your 'Roman Empire,' something that occupies your brand's collective mind often. For instance, fashion brands could frame sustainable fashion as their "Roman Empire," and beauty brands might do the same for skincare.
According to a study by Conviva on TikTok trends, quick-response formats like this can generate up to 300% more engagement than other video formats.
TikTok's Tube Girl trend has transformed the mundane commute into a theatrical stage, notably breaking the social norms of public transportation. Spearheading this trend is Sabrina Bahsoon, whose boldness hit a nerve, encouraging the TikTok community to bring the same self-love into their own daily lives.
'Channelling your inner Tube Girl'. From eyewear to handbags, brands can use this trend to emphasise how the right accessory can complete the Tube Girl look. They could even create 'Tube Girl'-specific capsule collections.
Beauty brands also have an excellent opportunity to highlight makeup choices that complement these daring tube outfits. From dramatic eyeshadow palettes to vibrant lip colours, the brand could present a 'Tube Girl' makeup trend tailored for those seeking to make a statement.
The #TubeGirl hashtag has attracted over 361 million views, according to TikTok's own analytics. Brands can therefore expect significant exposure when aligning themselves with this trend.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
TikTok's dynamism lies in its unparalleled ability to spawn trends that influence not just social media but culture, consumer behaviour, and even brand strategy faster than brands can keep up. For companies in the beauty, wellness, fashion, and lifestyle sectors, understanding these trends can be a vital component of a successful marketing strategy. Below, we break down some of the latest TikTok trends and provide analytical insights into how your brand can adapt and capitalise on them.
Originating from TikTok content creator Maris Mayes, "Bare Minimum Mondays" champions the idea of doing the least yet gaining the most. The trend involves showcasing straightforward, minimalistic routines or activities that yield maximum results. The hashtag #bareminimummondays has over two million views on TikTok.
Beauty and wellness brands can create short, impactful TikTok videos showcasing 'One Minute Mondays'—beauty routines or wellness hacks that take only a minute to accomplish but offer lasting benefits.
A survey by Sprout Social reveals that 68% of consumers want brands to participate in conversations on societal issues, such as mental health and well-being.
The trend, inspired by influencers like Hailey Bieber, where makeup looks are inspired by and named after various foods. From 'Blueberry Milk Nails' to 'Tomato Girl Summer', these trends marry the aesthetic appeal of makeup with the sensory experiences that food evokes.
Beauty brands can produce quick, time-lapsed videos showing the transformation from a 'bare face' to 'Strawberry Sundae Glam', incorporating trending food-naming conventions into the makeup look's title.
According to Talkwalker, food-related content receives 35% more engagement than other types of posts on TikTok.
At its core, "Girl Math" decodes the emotional and logical calculus women engage in to make decisions. It’s about balancing feelings with facts to reach decisions in various facets of life. The relatable experiences behind "Girl Math" make it ripe for interactive and engaging content.
Fashion brands can create content around maximising a limited wardrobe, similar to capsule wardrobes, but with a fun 'Girl Math' twist, e.g., "5 Pieces, 15 Outfits."
Brands across industries could run User-Generated Content campaigns where they encourage followers to share their own 'Girl Math' hacks related to the brand's products or services. The best hacks could be featured and rewarded.
Interactive content is up to three times more effective in educating the buyer, according to Demand Metric.
Originating from videos where women spontaneously ask men how often they think about the Roman Empire, the trend has garnered significant attention. What makes this question fascinating is not just its unexpected nature, but the earnest, quick-fire answers it often elicits. Many men claim that they ponder the Roman Empire almost every day, providing a unique blend of humour and poignancy.
Incorporate this trend by showcasing an item or a fashion line that serves as your 'Roman Empire,' something that occupies your brand's collective mind often. For instance, fashion brands could frame sustainable fashion as their "Roman Empire," and beauty brands might do the same for skincare.
According to a study by Conviva on TikTok trends, quick-response formats like this can generate up to 300% more engagement than other video formats.
TikTok's Tube Girl trend has transformed the mundane commute into a theatrical stage, notably breaking the social norms of public transportation. Spearheading this trend is Sabrina Bahsoon, whose boldness hit a nerve, encouraging the TikTok community to bring the same self-love into their own daily lives.
'Channelling your inner Tube Girl'. From eyewear to handbags, brands can use this trend to emphasise how the right accessory can complete the Tube Girl look. They could even create 'Tube Girl'-specific capsule collections.
Beauty brands also have an excellent opportunity to highlight makeup choices that complement these daring tube outfits. From dramatic eyeshadow palettes to vibrant lip colours, the brand could present a 'Tube Girl' makeup trend tailored for those seeking to make a statement.
The #TubeGirl hashtag has attracted over 361 million views, according to TikTok's own analytics. Brands can therefore expect significant exposure when aligning themselves with this trend.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Sign up for our newsletter to receive the latest brand news and insights from Brand Insider.
