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A name synonymous with fashion-forward styling and sartorial insight, Melissa Holdbrook-Akposoe is an authority in the UK fashion scene. Renowned for styling British rapper Stormzy and driving her blog It's A Lifestyle Hun, Melissa's got the Midas touch. With a rolodex that includes Dior and Chanel, plus over a quarter-million Instagram followers hanging on her every #MelMadeMeDoIt recommendation, she's not just setting trends; she's crafting lifestyles.
When scrolling through our feeds, Uche Natori is a face we can't help but pause for. With her gorgeous makeup tutorials and relatable YouTube vlogs, she's our go-to for everything beauty and then some.
If there's an OG in the YouTube scene we've got all eyes on, it's Patricia Bright. Commanding an audience of millions, she's redefining what it means to be an influencer by empowering her followers to be their best selves, both financially and aesthetically. Her powerhouse of a podcast, The Break Social, keeps us dialled in on everything from career climbs to self-love.
Fisayo Longe lights up our fashion radar like no other. Founder of Kai Collective, she's the mind behind those bold, statement-making pieces we can't help but add to cart. If you're not wearing Kai, then you're missing out.
It's giving... Bad B. Bursting onto the scene in Love Island 2023, Whitney Adebayo became an instant fan favourite. She had us all tuned in, and now she's taking things to new heights with her new show, What’s it Giving?! And let’s be honest, we’re all eager to see what it's giving!
Founder of Ruka Hair, Tendai Moyo is revolutionising the haircare industry, one strand at a time. Moyo is committed to making luxury accessible, breaking down barriers, and dispelling myths about hair extensions along the way. Ruka Hair has found a home on Selfridges' shelves and even grabbed a mention in Forbes. With her guiding Ruka Hair's vision, the brand is undeniably on the fast track to becoming a household name.
"Honey and Spice" had us all in our feels, and Bolu Babalola is the creative genius behind it, that we can't get enough of. With her pen, she's rewriting the narrative of romance, infusing it with diversity and complexity that reflects the world we live in today. If you're in need of a narrative that grips you and doesn't let go, Bolu should be at the top of your reading list.
Yvonne Victoria is the epitome of #softlife. With a quarter million followers hanging on her every post, her YouTube channel serves up the aesthetic life we all aspire to live—while still diving deep into themes of empowerment and self-expression. She's more than just a pretty feed; she's a voice to pay attention to.
Toni Tone is like that wise friend who always knows just what to say. If you're on Twitter, you've undoubtedly stumbled upon @t0nit0ne dropping gems that make you stop scrolling and start thinking. Not only is she a Sunday Times Bestselling Author and an award-winning podcaster, but she manages to make complex issues relatable and easy to digest. Trust us; her life lessons are game-changing.
Who doesn't love Eva Apio? At 23, the model is already more than just a fresh face on the runway; she's setting the pace for what it means to be a model with a mission. Her philanthropic spirit shines through her Apio Foundation, aimed at giving Ugandan kids a leg up. More than a pretty face; her blend of fashion acumen and activism makes her a role model, proving that style and substance can coexist effortlessly, inspiring the next generation to break barriers and dream big.
In a landscape often cluttered with safe takes, we can't help but listen out for what Zeze Millz has to say next. The outspoken cultural commentator who's taking the British media scene by storm is known for her candid interviews and fearless approach to tackling societal issues. Millz is the voice many turn to for unfiltered perspectives and we eat it up every time!
Originally hailing from Nigeria, Wunmi Bello blends fashion and beauty with unvarnished storytelling, focusing on the vibrant tapestry of young British culture with her show, 'The Wunmi Bello Show,' which has garnered a community of 40,000+ subscribers. If you're not following her, you're missing out on some serious life inspiration—and let's not forget those head-turning looks she's always serving.
Jayde Pierce has us hooked, and not just because of her style and beauty wisdom. As a mum, she's redefining modern womanhood and making it look effortless. With her unique blend of relatability and luxury, Jayde is a distinct voice in the fashion and beauty spheres.
Rochelle Humes is a modern-day Renaissance woman, excelling in music, TV, and entrepreneurship. From her roots in The Saturdays to hosting TV hits like 'This Morning,' she's a master of pivoting without losing her core audience. We're here for her every move, whether she's gracing our TV screens, dropping must-have fashion collaborations, or sharing snippets of her picture-perfect family life. She manages to juggle it all with finesse, making her a constant on our 'people to watch' list. Seriously, what can't Rochelle do?
Indiyah Polack is absolutely our 'It Girl' for life. Stealing scenes and hearts on Love Island 2022, she's seamlessly transitioned into a burgeoning social media career. With a dedicated following hanging on her every post, we're all eager to see what she'll do next. And let's not forget her relationship with Dami Hope – if they aren't couple goals, we don't know what is.
We didn't know how much we missed the '90s girl band era until FLO hit the scene. This London trio of Jorja Douglas, Stella Quaresma, and Renée Downer is serving us modern Destiny’s Child vibes in a world that's been thirsting for it. Not ones to shy away from speaking their minds or breaking musical norms, they're the contemporary answer to our '90s nostalgia. With their hit "Cardboard Box," they're not just taking over London—they're setting their sights on the world stage.
You just can't hate Adeola Patronne. An internet personality (and heavy on the personality because Adeola has tons of it), she's the magnetic force we all gravitate towards when scrolling through our feeds. Known for giving us her unfiltered take, Adeola keeps it authentic 24/7. It's this unapologetic persona that landed her a co-hosting gig on BBC's 'Pressed Podcast' alongside Mariam Musa. With Adeola, what you see is what you get, and we wouldn't have it any other way.
Nigerian-born Mowalola Ogunlesi is far from your typical fashion sweetheart, and we're here for it. With a portfolio that boasts of designing for YZY and Gap and killer collaborations with Bratz, New Balance, Timberlands, and more, Ogunlesi channels her Nigerian heritage into an audacious, subversive aesthetic. If you're not already following Mowalola, consider this your cue.
Nella Rose, the "people's favourite," is a multi-talented powerhouse we can't ignore. With nearly a million followers on both YouTube and Instagram, she keeps us laughing and inspired. Whether interviewing A-listers like Idris Elba or co-hosting the BRIT Awards 2022, Nella is a force in the entertainment world.
Charlotte Mensah is a trailblazer in natural haircare, owning the esteemed Hair Lounge salon in Notting Hill and an award-winning product line. A three-time Afro Hairdresser of the Year, her brand stands as a testament to craftsmanship, business acumen, and a genuine respect for natural hair.
Abisola Omole brings elegance to everything she touches. From styling for Loewe and Carolina Herrerato her lifestyle platform @abimarvel, she’s got a flair for luxury and a knack for creating spaces that inspire. Abisola’s world is one we all want to live in.
Felicia Gyamfi-Brown is the stylist shaking up luxury fashion. From Nike to Wizkid, her collaborations are iconic, but it's her platform OUR that’s turning heads. By elevating Afro-Caribbean designers, she’s redefining fashion’s future.
Yas On The Internet is the content queen we can’t stop watching. With her high street fashion tips and viral Reels, she’s the digital creator whose edits we’re all copying.
Priya Ahluwalia is fashion’s multi-hyphenate. Winning the LVMH Prize is just the start for this trailblazer, whose label Ahluwalia is redefining menswear and beyond. And with a short film under her belt, she’s not just designing clothes – she’s telling stories.
Felicia Pennant is shaking up the fashion world. As the creative force behind Season Zine, she’s blending football with high fashion in ways we never imagined. Now at Matches Fashion, her editorials are as fresh as her approach to inclusivity.
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A name synonymous with fashion-forward styling and sartorial insight, Melissa Holdbrook-Akposoe is an authority in the UK fashion scene. Renowned for styling British rapper Stormzy and driving her blog It's A Lifestyle Hun, Melissa's got the Midas touch. With a rolodex that includes Dior and Chanel, plus over a quarter-million Instagram followers hanging on her every #MelMadeMeDoIt recommendation, she's not just setting trends; she's crafting lifestyles.
When scrolling through our feeds, Uche Natori is a face we can't help but pause for. With her gorgeous makeup tutorials and relatable YouTube vlogs, she's our go-to for everything beauty and then some.
If there's an OG in the YouTube scene we've got all eyes on, it's Patricia Bright. Commanding an audience of millions, she's redefining what it means to be an influencer by empowering her followers to be their best selves, both financially and aesthetically. Her powerhouse of a podcast, The Break Social, keeps us dialled in on everything from career climbs to self-love.
Fisayo Longe lights up our fashion radar like no other. Founder of Kai Collective, she's the mind behind those bold, statement-making pieces we can't help but add to cart. If you're not wearing Kai, then you're missing out.
It's giving... Bad B. Bursting onto the scene in Love Island 2023, Whitney Adebayo became an instant fan favourite. She had us all tuned in, and now she's taking things to new heights with her new show, What’s it Giving?! And let’s be honest, we’re all eager to see what it's giving!
Founder of Ruka Hair, Tendai Moyo is revolutionising the haircare industry, one strand at a time. Moyo is committed to making luxury accessible, breaking down barriers, and dispelling myths about hair extensions along the way. Ruka Hair has found a home on Selfridges' shelves and even grabbed a mention in Forbes. With her guiding Ruka Hair's vision, the brand is undeniably on the fast track to becoming a household name.
"Honey and Spice" had us all in our feels, and Bolu Babalola is the creative genius behind it, that we can't get enough of. With her pen, she's rewriting the narrative of romance, infusing it with diversity and complexity that reflects the world we live in today. If you're in need of a narrative that grips you and doesn't let go, Bolu should be at the top of your reading list.
Yvonne Victoria is the epitome of #softlife. With a quarter million followers hanging on her every post, her YouTube channel serves up the aesthetic life we all aspire to live—while still diving deep into themes of empowerment and self-expression. She's more than just a pretty feed; she's a voice to pay attention to.
Toni Tone is like that wise friend who always knows just what to say. If you're on Twitter, you've undoubtedly stumbled upon @t0nit0ne dropping gems that make you stop scrolling and start thinking. Not only is she a Sunday Times Bestselling Author and an award-winning podcaster, but she manages to make complex issues relatable and easy to digest. Trust us; her life lessons are game-changing.
Who doesn't love Eva Apio? At 23, the model is already more than just a fresh face on the runway; she's setting the pace for what it means to be a model with a mission. Her philanthropic spirit shines through her Apio Foundation, aimed at giving Ugandan kids a leg up. More than a pretty face; her blend of fashion acumen and activism makes her a role model, proving that style and substance can coexist effortlessly, inspiring the next generation to break barriers and dream big.
In a landscape often cluttered with safe takes, we can't help but listen out for what Zeze Millz has to say next. The outspoken cultural commentator who's taking the British media scene by storm is known for her candid interviews and fearless approach to tackling societal issues. Millz is the voice many turn to for unfiltered perspectives and we eat it up every time!
Originally hailing from Nigeria, Wunmi Bello blends fashion and beauty with unvarnished storytelling, focusing on the vibrant tapestry of young British culture with her show, 'The Wunmi Bello Show,' which has garnered a community of 40,000+ subscribers. If you're not following her, you're missing out on some serious life inspiration—and let's not forget those head-turning looks she's always serving.
Jayde Pierce has us hooked, and not just because of her style and beauty wisdom. As a mum, she's redefining modern womanhood and making it look effortless. With her unique blend of relatability and luxury, Jayde is a distinct voice in the fashion and beauty spheres.
Rochelle Humes is a modern-day Renaissance woman, excelling in music, TV, and entrepreneurship. From her roots in The Saturdays to hosting TV hits like 'This Morning,' she's a master of pivoting without losing her core audience. We're here for her every move, whether she's gracing our TV screens, dropping must-have fashion collaborations, or sharing snippets of her picture-perfect family life. She manages to juggle it all with finesse, making her a constant on our 'people to watch' list. Seriously, what can't Rochelle do?
Indiyah Polack is absolutely our 'It Girl' for life. Stealing scenes and hearts on Love Island 2022, she's seamlessly transitioned into a burgeoning social media career. With a dedicated following hanging on her every post, we're all eager to see what she'll do next. And let's not forget her relationship with Dami Hope – if they aren't couple goals, we don't know what is.
We didn't know how much we missed the '90s girl band era until FLO hit the scene. This London trio of Jorja Douglas, Stella Quaresma, and Renée Downer is serving us modern Destiny’s Child vibes in a world that's been thirsting for it. Not ones to shy away from speaking their minds or breaking musical norms, they're the contemporary answer to our '90s nostalgia. With their hit "Cardboard Box," they're not just taking over London—they're setting their sights on the world stage.
You just can't hate Adeola Patronne. An internet personality (and heavy on the personality because Adeola has tons of it), she's the magnetic force we all gravitate towards when scrolling through our feeds. Known for giving us her unfiltered take, Adeola keeps it authentic 24/7. It's this unapologetic persona that landed her a co-hosting gig on BBC's 'Pressed Podcast' alongside Mariam Musa. With Adeola, what you see is what you get, and we wouldn't have it any other way.
Nigerian-born Mowalola Ogunlesi is far from your typical fashion sweetheart, and we're here for it. With a portfolio that boasts of designing for YZY and Gap and killer collaborations with Bratz, New Balance, Timberlands, and more, Ogunlesi channels her Nigerian heritage into an audacious, subversive aesthetic. If you're not already following Mowalola, consider this your cue.
Nella Rose, the "people's favourite," is a multi-talented powerhouse we can't ignore. With nearly a million followers on both YouTube and Instagram, she keeps us laughing and inspired. Whether interviewing A-listers like Idris Elba or co-hosting the BRIT Awards 2022, Nella is a force in the entertainment world.
Charlotte Mensah is a trailblazer in natural haircare, owning the esteemed Hair Lounge salon in Notting Hill and an award-winning product line. A three-time Afro Hairdresser of the Year, her brand stands as a testament to craftsmanship, business acumen, and a genuine respect for natural hair.
Abisola Omole brings elegance to everything she touches. From styling for Loewe and Carolina Herrerato her lifestyle platform @abimarvel, she’s got a flair for luxury and a knack for creating spaces that inspire. Abisola’s world is one we all want to live in.
Felicia Gyamfi-Brown is the stylist shaking up luxury fashion. From Nike to Wizkid, her collaborations are iconic, but it's her platform OUR that’s turning heads. By elevating Afro-Caribbean designers, she’s redefining fashion’s future.
Yas On The Internet is the content queen we can’t stop watching. With her high street fashion tips and viral Reels, she’s the digital creator whose edits we’re all copying.
Priya Ahluwalia is fashion’s multi-hyphenate. Winning the LVMH Prize is just the start for this trailblazer, whose label Ahluwalia is redefining menswear and beyond. And with a short film under her belt, she’s not just designing clothes – she’s telling stories.
Felicia Pennant is shaking up the fashion world. As the creative force behind Season Zine, she’s blending football with high fashion in ways we never imagined. Now at Matches Fashion, her editorials are as fresh as her approach to inclusivity.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
A name synonymous with fashion-forward styling and sartorial insight, Melissa Holdbrook-Akposoe is an authority in the UK fashion scene. Renowned for styling British rapper Stormzy and driving her blog It's A Lifestyle Hun, Melissa's got the Midas touch. With a rolodex that includes Dior and Chanel, plus over a quarter-million Instagram followers hanging on her every #MelMadeMeDoIt recommendation, she's not just setting trends; she's crafting lifestyles.
When scrolling through our feeds, Uche Natori is a face we can't help but pause for. With her gorgeous makeup tutorials and relatable YouTube vlogs, she's our go-to for everything beauty and then some.
If there's an OG in the YouTube scene we've got all eyes on, it's Patricia Bright. Commanding an audience of millions, she's redefining what it means to be an influencer by empowering her followers to be their best selves, both financially and aesthetically. Her powerhouse of a podcast, The Break Social, keeps us dialled in on everything from career climbs to self-love.
Fisayo Longe lights up our fashion radar like no other. Founder of Kai Collective, she's the mind behind those bold, statement-making pieces we can't help but add to cart. If you're not wearing Kai, then you're missing out.
It's giving... Bad B. Bursting onto the scene in Love Island 2023, Whitney Adebayo became an instant fan favourite. She had us all tuned in, and now she's taking things to new heights with her new show, What’s it Giving?! And let’s be honest, we’re all eager to see what it's giving!
Founder of Ruka Hair, Tendai Moyo is revolutionising the haircare industry, one strand at a time. Moyo is committed to making luxury accessible, breaking down barriers, and dispelling myths about hair extensions along the way. Ruka Hair has found a home on Selfridges' shelves and even grabbed a mention in Forbes. With her guiding Ruka Hair's vision, the brand is undeniably on the fast track to becoming a household name.
"Honey and Spice" had us all in our feels, and Bolu Babalola is the creative genius behind it, that we can't get enough of. With her pen, she's rewriting the narrative of romance, infusing it with diversity and complexity that reflects the world we live in today. If you're in need of a narrative that grips you and doesn't let go, Bolu should be at the top of your reading list.
Yvonne Victoria is the epitome of #softlife. With a quarter million followers hanging on her every post, her YouTube channel serves up the aesthetic life we all aspire to live—while still diving deep into themes of empowerment and self-expression. She's more than just a pretty feed; she's a voice to pay attention to.
Toni Tone is like that wise friend who always knows just what to say. If you're on Twitter, you've undoubtedly stumbled upon @t0nit0ne dropping gems that make you stop scrolling and start thinking. Not only is she a Sunday Times Bestselling Author and an award-winning podcaster, but she manages to make complex issues relatable and easy to digest. Trust us; her life lessons are game-changing.
Who doesn't love Eva Apio? At 23, the model is already more than just a fresh face on the runway; she's setting the pace for what it means to be a model with a mission. Her philanthropic spirit shines through her Apio Foundation, aimed at giving Ugandan kids a leg up. More than a pretty face; her blend of fashion acumen and activism makes her a role model, proving that style and substance can coexist effortlessly, inspiring the next generation to break barriers and dream big.
In a landscape often cluttered with safe takes, we can't help but listen out for what Zeze Millz has to say next. The outspoken cultural commentator who's taking the British media scene by storm is known for her candid interviews and fearless approach to tackling societal issues. Millz is the voice many turn to for unfiltered perspectives and we eat it up every time!
Originally hailing from Nigeria, Wunmi Bello blends fashion and beauty with unvarnished storytelling, focusing on the vibrant tapestry of young British culture with her show, 'The Wunmi Bello Show,' which has garnered a community of 40,000+ subscribers. If you're not following her, you're missing out on some serious life inspiration—and let's not forget those head-turning looks she's always serving.
Jayde Pierce has us hooked, and not just because of her style and beauty wisdom. As a mum, she's redefining modern womanhood and making it look effortless. With her unique blend of relatability and luxury, Jayde is a distinct voice in the fashion and beauty spheres.
Rochelle Humes is a modern-day Renaissance woman, excelling in music, TV, and entrepreneurship. From her roots in The Saturdays to hosting TV hits like 'This Morning,' she's a master of pivoting without losing her core audience. We're here for her every move, whether she's gracing our TV screens, dropping must-have fashion collaborations, or sharing snippets of her picture-perfect family life. She manages to juggle it all with finesse, making her a constant on our 'people to watch' list. Seriously, what can't Rochelle do?
Indiyah Polack is absolutely our 'It Girl' for life. Stealing scenes and hearts on Love Island 2022, she's seamlessly transitioned into a burgeoning social media career. With a dedicated following hanging on her every post, we're all eager to see what she'll do next. And let's not forget her relationship with Dami Hope – if they aren't couple goals, we don't know what is.
We didn't know how much we missed the '90s girl band era until FLO hit the scene. This London trio of Jorja Douglas, Stella Quaresma, and Renée Downer is serving us modern Destiny’s Child vibes in a world that's been thirsting for it. Not ones to shy away from speaking their minds or breaking musical norms, they're the contemporary answer to our '90s nostalgia. With their hit "Cardboard Box," they're not just taking over London—they're setting their sights on the world stage.
You just can't hate Adeola Patronne. An internet personality (and heavy on the personality because Adeola has tons of it), she's the magnetic force we all gravitate towards when scrolling through our feeds. Known for giving us her unfiltered take, Adeola keeps it authentic 24/7. It's this unapologetic persona that landed her a co-hosting gig on BBC's 'Pressed Podcast' alongside Mariam Musa. With Adeola, what you see is what you get, and we wouldn't have it any other way.
Nigerian-born Mowalola Ogunlesi is far from your typical fashion sweetheart, and we're here for it. With a portfolio that boasts of designing for YZY and Gap and killer collaborations with Bratz, New Balance, Timberlands, and more, Ogunlesi channels her Nigerian heritage into an audacious, subversive aesthetic. If you're not already following Mowalola, consider this your cue.
Nella Rose, the "people's favourite," is a multi-talented powerhouse we can't ignore. With nearly a million followers on both YouTube and Instagram, she keeps us laughing and inspired. Whether interviewing A-listers like Idris Elba or co-hosting the BRIT Awards 2022, Nella is a force in the entertainment world.
Charlotte Mensah is a trailblazer in natural haircare, owning the esteemed Hair Lounge salon in Notting Hill and an award-winning product line. A three-time Afro Hairdresser of the Year, her brand stands as a testament to craftsmanship, business acumen, and a genuine respect for natural hair.
Abisola Omole brings elegance to everything she touches. From styling for Loewe and Carolina Herrerato her lifestyle platform @abimarvel, she’s got a flair for luxury and a knack for creating spaces that inspire. Abisola’s world is one we all want to live in.
Felicia Gyamfi-Brown is the stylist shaking up luxury fashion. From Nike to Wizkid, her collaborations are iconic, but it's her platform OUR that’s turning heads. By elevating Afro-Caribbean designers, she’s redefining fashion’s future.
Yas On The Internet is the content queen we can’t stop watching. With her high street fashion tips and viral Reels, she’s the digital creator whose edits we’re all copying.
Priya Ahluwalia is fashion’s multi-hyphenate. Winning the LVMH Prize is just the start for this trailblazer, whose label Ahluwalia is redefining menswear and beyond. And with a short film under her belt, she’s not just designing clothes – she’s telling stories.
Felicia Pennant is shaking up the fashion world. As the creative force behind Season Zine, she’s blending football with high fashion in ways we never imagined. Now at Matches Fashion, her editorials are as fresh as her approach to inclusivity.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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