Rhode’s latest launch, Peptide Lip Shape, is Hailey Bieber’s bold reimagining of the classic lip liner. Blurring the lines—literally—between contour and definition, this innovative formula promises a fuller, softer pout with an effortless, lived-in finish. With Rhode’s signature peptides and a creamy texture designed for playful application, the brand is once again setting the beauty agenda.
“I love contouring my face, and I love lip liner,” Bieber explains. “But I wanted something that was creamy, blendable, and easy to work with—so I thought, why not combine the two?” And that’s exactly what Peptide Lip Shape delivers: a hybrid formula that glides on like a dream, offering definition without the harsh lines.
Unlike the traditional sharp-edged liners of the ‘90s, Rhode’s latest innovation is all about soft, diffused shaping. The product features a built-in smudger, allowing users to overline, blend, and experiment with their lip shape without the pressure of perfection. “It’s about playing outside the lines,” Bieber adds, highlighting the product’s effortless approach to enhancing natural lip contours.
Formulated with Rhode’s signature peptides—an ingredient Bieber swears by—the Peptide Lip Shape not only defines but nourishes, ensuring your lips stay hydrated and plump throughout the day. The formula also includes fenugreek extract, known for its volumising properties, giving that ‘just-bitten’ fullness without the need for fillers.
Available in 11 shades—ranging from soft neutrals to rich, chocolatey browns—the collection takes inspiration from fitness movements, with names like Lift, Press, Stretch, and Twist. Bieber’s personal favourite? “I reach for Lunge all the time—it’s the perfect everyday shade,” she shares.
To celebrate the launch, Rhode tapped singer Tate McRae and models Yoon Bae, Anyier Anei, and Mahi Kabra to star alongside Bieber in a sleek, fitness-inspired campaign that’s equal parts playful and chic.
The Rhode Peptide Lip Shape officially drops on January 30 at rhodeskin.com and is priced at $24 USD, with a bundle of four retailing for $92 USD. Considering Rhode’s track record of sell-out launches, you might want to set a reminder.
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