COURTESEY/BRAND INSIDER
All our fave celebs are repping this sustainable UK brand, a Hong Kong label is turning excess yarn into fun knitwear, and a viral sneaker collab with 2023's it-brand. Can you guess? Dive into our first round-up of the year to find out.

Peachy Den

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Peachy Den has firmly established itself as a purveyor of laid-back yet distinctly fashionable attire. Their recent 'Mimi' campaign captured the essence of London's eclectic style, while the 'Sweet Cheeks' collection brought a playful and sultry edge to their lineup.

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The brand's 'Kylie' collection, replete with restocked favourites, continued to demonstrate their commitment to comfort paired with style. With each release, Peachy Den cements its reputation for creating apparel that’s as comfortable as it is stylish and perfectly suited for the modern, fashion-conscious individual.

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Visit Peachyden.co.uk

Follow: @peachyden

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Yan Yan

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Yan Yan, celebrating its fifth anniversary, is a testament to the versatility and timelessness of knitwear. Founders Suzzie Chung and Phyllis Chan have revolutionised knitwear by integrating their Chinese heritage with contemporary designs, resulting in pieces that are as expressive and animated as they are comfortable.

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Their commitment to sustainable practises, like using leftover yarn, and their eclectic mix of materials mark Yan Yan as a brand that's not just fashion-forward but also environmentally conscious. Yan Yan's approach to knitwear celebrates individuality and cultural richness, making their pieces more than just clothing.

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Visit Yanyanknits.com

Follow: @yanyanknits

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Miu Miu x Adidas

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Teased at the SS24 Paris Fashion Week show, the Miu Miu x Adidas collaboration offers a fresh take on New Balance’s classic 530 sneakers. Dubbed the 530 SL, the collaboration features a deconstructed, ultra-flat, and light build-in chic colourways.

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This marks the third collaboration between Miu Miu and New Balance, following their successful 574 collaboration. The partnership is a perfect meld of Miu Miu's high-fashion sensibility with Adidas's iconic sporty style, creating pieces that are at once trendy and timeless.

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Visit Miumiu.com

Follow: @miumiu

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