• More brands are turning to Pinterest for its Gen-Z audience and organic growth potential: Pinterest is ageing down because we LOVE it. It’s social media without the social part. What’s not to love?
• At Rhode’s First-Ever Pop-Up, Demand Exceeds Supply: Oh, Hailey Bieber and her legion of devoted fans! Picture this: swarms of young women in NYC, braving the summer heat dome (yes, it’s as bad as it sounds), just for a chance to swipe a blush the size of a chicken nugget on their cheeks. It’s a testament to the power of Hailey’s influence.

• Why Influencers Want You in Their Group Chats: Influencers are now sliding into your DMs with broadcast channels, giving you the VIP backstage pass to their oh-so-glamorous lives. It’s a marketing goldmine, cleverly disguised as a casual chat. It’s a great way to build deeper connections, test new ideas, and reward their biggest supporters, though some wish it allowed for two-way chats.
• How TikTok Shop Killed the MLM Model: TikTok Shop is shaking up the sales world, giving creators a new way to make money by recommending products, which is bad news for multi-level marketing (MLM) companies like Rodan + Fields and Beautycounter. These companies relied on people selling to friends and family, but now TikTok Shop and Amazon storefronts offer easier and quicker ways to earn commissions without the awkward cold calls. It's like going from door-to-door sales to having your own TV shopping channel, and honestly, who wouldn't prefer that? Plus, no one misses the awkward pyramid scheme pitches.
• EGC is outperforming branded content: If you own a brand in 2024, watch this.
• Revolution Beauty eyes makeover as it draws line under "challenging two years": Revolution Beauty has bounced back with a yearly profit of £11.4 million after a rocky couple of years filled with leadership disputes and financial woes. With a new CEO at the helm, they're ditching the clutter and zeroing in on what they do best - simplifying the brand and cutting down on excessive product launches to focus on core cosmetics.
• How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine: The WNBA tunnel walk is now the place to see and be seen. With players sporting high-end fashion, it's clear that style and sports are a perfect match. The increased spotlight on the WNBA has brands lining up to be part of the action, proving that these athletes aren't just game changers on the court, but also in the fashion world.
• The Row Relaxes at the Beach: so cute. I expect nothing less from the Olsens.
• Gen Z vs Gen Alpha: who’s the most annoying? This was super cute to read. I know what my younger brother would say about me, lol.
• It’s the Summer of Pop Girl Reconciliation: Pop music is having a major girl-power moment, and I am here for it! Pop girls today are sort of like the way boy bands were in 2012–13 and K-pop was in 2018.
• Glossier and Project Blackboard have teamed up to give New York's Tompkins Square Park basketball court a revamp: Glossier is back on track with their Balm Dotcom, and it’s a sweet comeback! They’ve restored the original formula, and now their Balm DotWorld pop-ups are giving fans the ultimate summer treat. Customise your balm, snap some pics, and enjoy a free scoop of Van Leeuwen ice cream. It’s the perfect blend of nostalgia and fun—like a skincare carnival! Don’t miss out on this stylish, summery celebration.
• Publishers test new TikTok feature that adds links to organic videos: TikTok’s new link feature for organic videos sounds promising, but let's be real—getting people to leave TikTok is like trying to get a cat to take a bath. Publishers are hoping to turn those endless scrolls into clicks on their websites, but TikTok users are more likely to keep swiping than follow a link. Will this work??
• PrettyLittleThing deactivates customer accounts over high returns: If PLT could just nail their sizing, maybe customers wouldn't need to send half their haul back…
• Amelia Dimoldenberg's date night jeans are from one of our fave denim brands: Here for this. Who knew plain toast could look so chic? Levi's picked the perfect partner in Amelia to remind us that sometimes, the simplest outfits make the biggest impact.
• Instagram Launches Live for Exclusively Close Friends.
• What are we all running from? Great question Dazed.

I'm sharing my favourite brands with whoever cares (I own a brand design agency so my opinions probably mean something) Read here.