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7:30 AM - The day begins with making the bed, setting the right tone for what lies ahead.
9:00 AM - Upbeat tunes fill the air while she cooks breakfast, a ritual that boosts her energy.
9:30 AM - With breakfast done, it's onto emails and any urgent matters. This period is dedicated to business—client emails, calls, and content planning.
1:00 PM - After lunch, the focus shifts to creating posts for her brand and completing client projects.
5:30 PM - Work ends, emails are muted, and SHIRLS gives herself the space to unwind, ensuring work doesn't spill into personal time.
6:30 PM - Recognising the importance of movement, especially when working from home, a 30-40 minute workout is essential.
8:00 PM - It's time to either connect with friends and family or indulge in home-cooked meals.
11:00 PM - After a session of meme scrolling, Shirley heads to bed, ready to recharge for another day.
Balancing isn't about perfection. It's more about allocating time to work and time to do other things. I've devised a routine, splitting my day into segments: home duties, business tasks, physical activity, and personal time. Some days demand more attention in one area over another, but this structure ensures I address each essential part.
The most important lesson I've embraced is the value of time. It's our most precious, finite resource, and I’m extremely careful about how I spend it. Both in work and personal spheres, being discerning about where and how I invest my time is crucial.
Handling stress is still a work in progress for me. I face challenges head-on, often multitasking to maintain momentum across projects. It’s a bit chaotic, and I’m still exploring strategies for more peaceful management.
Three pillars define my brand growth: leaning into my personality, staying flexible, and being consistent.
I envision SHIRLS being synonymous with outstanding design. When someone sees a piece of my work, I want them to instantly recognise it as something I created.
If I had to wear one outfit for the rest of my life, it would be a black crop top, black trousers, gold hoops, and white sneakers. And on days I feel bold, I'll finish with a dark lipstick.
A fashion tip? Throw on an oversized jacket!
Comfort always comes first. Once I'm comfortable then style is usually infused with a pair of earrings, bold lipstick or funky rings.
Platforms like Instagram and TikTok have been monumental for my brand. My genuine love for acting, lip-syncing, and using trendy audio to showcase my work has forged a deeper connection with my audience. It's this authenticity that has greatly contributed to my brand's success.
"I didn’t feel like I was putting on an act, it was me being my most authentic self and my audience recognised that..."
To be an actress! I’ve always loved the idea of being on screen since I was young.
Watching the northern lights in Iceland is definitely on my bucket list!
Given a chance, I'd travel back to the 70's and 80's (even though I'm a 90's baby). The music, the films, the dance—it all feels so nostalgic and warm.
Remember, there’s no official right way to do anything. Experiment and do what works for you.
It will pass.
Follow Shirley on Instagram @identitybyshirls
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7:30 AM - The day begins with making the bed, setting the right tone for what lies ahead.
9:00 AM - Upbeat tunes fill the air while she cooks breakfast, a ritual that boosts her energy.
9:30 AM - With breakfast done, it's onto emails and any urgent matters. This period is dedicated to business—client emails, calls, and content planning.
1:00 PM - After lunch, the focus shifts to creating posts for her brand and completing client projects.
5:30 PM - Work ends, emails are muted, and SHIRLS gives herself the space to unwind, ensuring work doesn't spill into personal time.
6:30 PM - Recognising the importance of movement, especially when working from home, a 30-40 minute workout is essential.
8:00 PM - It's time to either connect with friends and family or indulge in home-cooked meals.
11:00 PM - After a session of meme scrolling, Shirley heads to bed, ready to recharge for another day.
Balancing isn't about perfection. It's more about allocating time to work and time to do other things. I've devised a routine, splitting my day into segments: home duties, business tasks, physical activity, and personal time. Some days demand more attention in one area over another, but this structure ensures I address each essential part.
The most important lesson I've embraced is the value of time. It's our most precious, finite resource, and I’m extremely careful about how I spend it. Both in work and personal spheres, being discerning about where and how I invest my time is crucial.
Handling stress is still a work in progress for me. I face challenges head-on, often multitasking to maintain momentum across projects. It’s a bit chaotic, and I’m still exploring strategies for more peaceful management.
Three pillars define my brand growth: leaning into my personality, staying flexible, and being consistent.
I envision SHIRLS being synonymous with outstanding design. When someone sees a piece of my work, I want them to instantly recognise it as something I created.
If I had to wear one outfit for the rest of my life, it would be a black crop top, black trousers, gold hoops, and white sneakers. And on days I feel bold, I'll finish with a dark lipstick.
A fashion tip? Throw on an oversized jacket!
Comfort always comes first. Once I'm comfortable then style is usually infused with a pair of earrings, bold lipstick or funky rings.
Platforms like Instagram and TikTok have been monumental for my brand. My genuine love for acting, lip-syncing, and using trendy audio to showcase my work has forged a deeper connection with my audience. It's this authenticity that has greatly contributed to my brand's success.
"I didn’t feel like I was putting on an act, it was me being my most authentic self and my audience recognised that..."
To be an actress! I’ve always loved the idea of being on screen since I was young.
Watching the northern lights in Iceland is definitely on my bucket list!
Given a chance, I'd travel back to the 70's and 80's (even though I'm a 90's baby). The music, the films, the dance—it all feels so nostalgic and warm.
Remember, there’s no official right way to do anything. Experiment and do what works for you.
It will pass.
Follow Shirley on Instagram @identitybyshirls
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
7:30 AM - The day begins with making the bed, setting the right tone for what lies ahead.
9:00 AM - Upbeat tunes fill the air while she cooks breakfast, a ritual that boosts her energy.
9:30 AM - With breakfast done, it's onto emails and any urgent matters. This period is dedicated to business—client emails, calls, and content planning.
1:00 PM - After lunch, the focus shifts to creating posts for her brand and completing client projects.
5:30 PM - Work ends, emails are muted, and SHIRLS gives herself the space to unwind, ensuring work doesn't spill into personal time.
6:30 PM - Recognising the importance of movement, especially when working from home, a 30-40 minute workout is essential.
8:00 PM - It's time to either connect with friends and family or indulge in home-cooked meals.
11:00 PM - After a session of meme scrolling, Shirley heads to bed, ready to recharge for another day.
Balancing isn't about perfection. It's more about allocating time to work and time to do other things. I've devised a routine, splitting my day into segments: home duties, business tasks, physical activity, and personal time. Some days demand more attention in one area over another, but this structure ensures I address each essential part.
The most important lesson I've embraced is the value of time. It's our most precious, finite resource, and I’m extremely careful about how I spend it. Both in work and personal spheres, being discerning about where and how I invest my time is crucial.
Handling stress is still a work in progress for me. I face challenges head-on, often multitasking to maintain momentum across projects. It’s a bit chaotic, and I’m still exploring strategies for more peaceful management.
Three pillars define my brand growth: leaning into my personality, staying flexible, and being consistent.
I envision SHIRLS being synonymous with outstanding design. When someone sees a piece of my work, I want them to instantly recognise it as something I created.
If I had to wear one outfit for the rest of my life, it would be a black crop top, black trousers, gold hoops, and white sneakers. And on days I feel bold, I'll finish with a dark lipstick.
A fashion tip? Throw on an oversized jacket!
Comfort always comes first. Once I'm comfortable then style is usually infused with a pair of earrings, bold lipstick or funky rings.
Platforms like Instagram and TikTok have been monumental for my brand. My genuine love for acting, lip-syncing, and using trendy audio to showcase my work has forged a deeper connection with my audience. It's this authenticity that has greatly contributed to my brand's success.
"I didn’t feel like I was putting on an act, it was me being my most authentic self and my audience recognised that..."
To be an actress! I’ve always loved the idea of being on screen since I was young.
Watching the northern lights in Iceland is definitely on my bucket list!
Given a chance, I'd travel back to the 70's and 80's (even though I'm a 90's baby). The music, the films, the dance—it all feels so nostalgic and warm.
Remember, there’s no official right way to do anything. Experiment and do what works for you.
It will pass.
Follow Shirley on Instagram @identitybyshirls
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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