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Imagine makeup so seamless, it feels like it’s part of your skin. That’s the magic of Ami Colé, a brand born from the heart of Harlem and the mind of Diarrha N’Diaye. Growing up, N’Diaye noticed the lack of products that truly catered to melanin-rich skin. So, she created Ami Colé, a line that doesn’t just match your shade but celebrates it. With ingredients that are as clean as they are effective, this brand is all about that effortless glow—think skin, but better.
Visit www.amicole.com
Follow @byamicole
It’s hard to scroll through TikTok without stumbling across Topicals. Launched in 2020, this brand has taken the beauty world by storm, thanks to its unapologetic approach to skincare. Founders Olamide Olowe and Claudia Teng didn’t just want to create products; they wanted to spark a conversation. Whether it’s their Faded serum tackling hyperpigmentation or Like Butter soothing irritated skin, Topicals is all about making skincare fun and effective. Now, with their expansion into the UK, the buzz is only getting louder.
Visit www.mytopicals.com
Follow @topicals
If makeup is an art, Danessa Myricks is the Picasso of our time. A self-taught makeup artist, Myricks turned her passion for beauty into a brand that encourages everyone to embrace their inner artist. With products that blur the lines between traditional beauty categories, Danessa Myricks Beauty is for those who see makeup as a medium for self-expression. It’s a brand that invites you to play, experiment, and, most importantly, redefine what beauty means to you.
Visit www.danessamyricksbeauty.com
Follow @danessa_myricks
WYN Beauty doesn’t just want you to wear makeup—it wants you to wear confidence. From the moment you see their vibrant yellow packaging, you know you’re in for something bold. WYN stands for "What You Need," and with a range that includes 36 inclusive shades, this brand is on a mission to ensure that everyone finds their perfect match. But WYN is more than just a pretty face; it’s about creating beauty products that empower you to feel strong, powerful, and unapologetically you.
Visit www.wynbeauty.com
Follow @wyn
What happens when a Black-owned brand takes on the clean beauty movement? You get LYS Beauty, a pioneering brand that’s shaking up the industry one triangular compact at a time. LYS, which stands for Love Yourself, is all about self-acceptance and inclusivity, offering products that meet Sephora’s clean beauty standards without compromising on performance. This is clean beauty that doesn’t just make you look good—it makes you feel good, too.
Visit www.lysbeauty.com
Follow @lysbeautyofficial
For those who battle eczema and other skin sensitivities, finding the right makeup can feel like an endless quest. Enter Range Beauty, a brand that puts your skin first. Founded by Alicia Scott, Range Beauty is all about providing makeup that’s both inclusive and gentle. With products formulated to avoid common irritants, this brand is proof that you don’t have to sacrifice your skin’s health for beauty. It’s a revolution in clean, skin-centric beauty that’s here to stay.
Visit www.rangebeauty.com
Follow @rangebeauty
Hue isn’t just another skincare brand; it’s a movement. Tailored specifically for people of color, Hue addresses the unique skincare concerns that are often overlooked by the mainstream industry. Their Supra-Fade Dark Spot Night Serum has become a cult favourite, flying off the shelves after glowing reviews from influencers like Uche Natori. But Hue’s appeal isn’t just in its formulas—it’s in the brand’s commitment to merging science with style, creating products that work and look good doing it.
Visit www.madeforhue.com
Follow @madeforhue
Salt.XO is more than a skincare brand; it’s a self-care revolution. Founded by Jhalesa Seymour, Salt.XO focuses on holistic beauty, offering products that nourish your entire body, including your most intimate areas. Seymour’s philosophy is simple: self-care is sacred, and it starts with how you treat your skin. Salt.XO products are designed to help you glow from the inside out, with a focus on balance, hydration, and a little bit of fun.
Visit www.saltxo.com
Follow @salt.xo
Alicia Keys’ Keys Soulcare isn’t just a brand—it’s a lifestyle. Born out of the singer’s journey toward self-love and wellness, Keys Soulcare offers a collection of products that go beyond skincare. Each item is accompanied by a positive affirmation, turning your daily routine into a ritual of self-empowerment. This is beauty with a deeper purpose, reminding us all to slow down, take a breath, and connect with our inner selves.
Visit www.keyssoulcare.com
Follow @keyssoulcare
Destinee Beauty represents a transformation in the world of cosmetics, embracing individuality and growth. The brand’s philosophy, symbolized by its butterfly logo, reflects the ongoing evolution and personal empowerment that beauty can inspire. With a commitment to inclusivity and innovation, Destinee Beauty aims to fill industry gaps with long-lasting, responsible formulas that celebrate what makes each person unique.
Visit www.destineebeauty.com
Follow @destineebeauty
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Imagine makeup so seamless, it feels like it’s part of your skin. That’s the magic of Ami Colé, a brand born from the heart of Harlem and the mind of Diarrha N’Diaye. Growing up, N’Diaye noticed the lack of products that truly catered to melanin-rich skin. So, she created Ami Colé, a line that doesn’t just match your shade but celebrates it. With ingredients that are as clean as they are effective, this brand is all about that effortless glow—think skin, but better.
Visit www.amicole.com
Follow @byamicole
It’s hard to scroll through TikTok without stumbling across Topicals. Launched in 2020, this brand has taken the beauty world by storm, thanks to its unapologetic approach to skincare. Founders Olamide Olowe and Claudia Teng didn’t just want to create products; they wanted to spark a conversation. Whether it’s their Faded serum tackling hyperpigmentation or Like Butter soothing irritated skin, Topicals is all about making skincare fun and effective. Now, with their expansion into the UK, the buzz is only getting louder.
Visit www.mytopicals.com
Follow @topicals
If makeup is an art, Danessa Myricks is the Picasso of our time. A self-taught makeup artist, Myricks turned her passion for beauty into a brand that encourages everyone to embrace their inner artist. With products that blur the lines between traditional beauty categories, Danessa Myricks Beauty is for those who see makeup as a medium for self-expression. It’s a brand that invites you to play, experiment, and, most importantly, redefine what beauty means to you.
Visit www.danessamyricksbeauty.com
Follow @danessa_myricks
WYN Beauty doesn’t just want you to wear makeup—it wants you to wear confidence. From the moment you see their vibrant yellow packaging, you know you’re in for something bold. WYN stands for "What You Need," and with a range that includes 36 inclusive shades, this brand is on a mission to ensure that everyone finds their perfect match. But WYN is more than just a pretty face; it’s about creating beauty products that empower you to feel strong, powerful, and unapologetically you.
Visit www.wynbeauty.com
Follow @wyn
What happens when a Black-owned brand takes on the clean beauty movement? You get LYS Beauty, a pioneering brand that’s shaking up the industry one triangular compact at a time. LYS, which stands for Love Yourself, is all about self-acceptance and inclusivity, offering products that meet Sephora’s clean beauty standards without compromising on performance. This is clean beauty that doesn’t just make you look good—it makes you feel good, too.
Visit www.lysbeauty.com
Follow @lysbeautyofficial
For those who battle eczema and other skin sensitivities, finding the right makeup can feel like an endless quest. Enter Range Beauty, a brand that puts your skin first. Founded by Alicia Scott, Range Beauty is all about providing makeup that’s both inclusive and gentle. With products formulated to avoid common irritants, this brand is proof that you don’t have to sacrifice your skin’s health for beauty. It’s a revolution in clean, skin-centric beauty that’s here to stay.
Visit www.rangebeauty.com
Follow @rangebeauty
Hue isn’t just another skincare brand; it’s a movement. Tailored specifically for people of color, Hue addresses the unique skincare concerns that are often overlooked by the mainstream industry. Their Supra-Fade Dark Spot Night Serum has become a cult favourite, flying off the shelves after glowing reviews from influencers like Uche Natori. But Hue’s appeal isn’t just in its formulas—it’s in the brand’s commitment to merging science with style, creating products that work and look good doing it.
Visit www.madeforhue.com
Follow @madeforhue
Salt.XO is more than a skincare brand; it’s a self-care revolution. Founded by Jhalesa Seymour, Salt.XO focuses on holistic beauty, offering products that nourish your entire body, including your most intimate areas. Seymour’s philosophy is simple: self-care is sacred, and it starts with how you treat your skin. Salt.XO products are designed to help you glow from the inside out, with a focus on balance, hydration, and a little bit of fun.
Visit www.saltxo.com
Follow @salt.xo
Alicia Keys’ Keys Soulcare isn’t just a brand—it’s a lifestyle. Born out of the singer’s journey toward self-love and wellness, Keys Soulcare offers a collection of products that go beyond skincare. Each item is accompanied by a positive affirmation, turning your daily routine into a ritual of self-empowerment. This is beauty with a deeper purpose, reminding us all to slow down, take a breath, and connect with our inner selves.
Visit www.keyssoulcare.com
Follow @keyssoulcare
Destinee Beauty represents a transformation in the world of cosmetics, embracing individuality and growth. The brand’s philosophy, symbolized by its butterfly logo, reflects the ongoing evolution and personal empowerment that beauty can inspire. With a commitment to inclusivity and innovation, Destinee Beauty aims to fill industry gaps with long-lasting, responsible formulas that celebrate what makes each person unique.
Visit www.destineebeauty.com
Follow @destineebeauty
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Imagine makeup so seamless, it feels like it’s part of your skin. That’s the magic of Ami Colé, a brand born from the heart of Harlem and the mind of Diarrha N’Diaye. Growing up, N’Diaye noticed the lack of products that truly catered to melanin-rich skin. So, she created Ami Colé, a line that doesn’t just match your shade but celebrates it. With ingredients that are as clean as they are effective, this brand is all about that effortless glow—think skin, but better.
Visit www.amicole.com
Follow @byamicole
It’s hard to scroll through TikTok without stumbling across Topicals. Launched in 2020, this brand has taken the beauty world by storm, thanks to its unapologetic approach to skincare. Founders Olamide Olowe and Claudia Teng didn’t just want to create products; they wanted to spark a conversation. Whether it’s their Faded serum tackling hyperpigmentation or Like Butter soothing irritated skin, Topicals is all about making skincare fun and effective. Now, with their expansion into the UK, the buzz is only getting louder.
Visit www.mytopicals.com
Follow @topicals
If makeup is an art, Danessa Myricks is the Picasso of our time. A self-taught makeup artist, Myricks turned her passion for beauty into a brand that encourages everyone to embrace their inner artist. With products that blur the lines between traditional beauty categories, Danessa Myricks Beauty is for those who see makeup as a medium for self-expression. It’s a brand that invites you to play, experiment, and, most importantly, redefine what beauty means to you.
Visit www.danessamyricksbeauty.com
Follow @danessa_myricks
WYN Beauty doesn’t just want you to wear makeup—it wants you to wear confidence. From the moment you see their vibrant yellow packaging, you know you’re in for something bold. WYN stands for "What You Need," and with a range that includes 36 inclusive shades, this brand is on a mission to ensure that everyone finds their perfect match. But WYN is more than just a pretty face; it’s about creating beauty products that empower you to feel strong, powerful, and unapologetically you.
Visit www.wynbeauty.com
Follow @wyn
What happens when a Black-owned brand takes on the clean beauty movement? You get LYS Beauty, a pioneering brand that’s shaking up the industry one triangular compact at a time. LYS, which stands for Love Yourself, is all about self-acceptance and inclusivity, offering products that meet Sephora’s clean beauty standards without compromising on performance. This is clean beauty that doesn’t just make you look good—it makes you feel good, too.
Visit www.lysbeauty.com
Follow @lysbeautyofficial
For those who battle eczema and other skin sensitivities, finding the right makeup can feel like an endless quest. Enter Range Beauty, a brand that puts your skin first. Founded by Alicia Scott, Range Beauty is all about providing makeup that’s both inclusive and gentle. With products formulated to avoid common irritants, this brand is proof that you don’t have to sacrifice your skin’s health for beauty. It’s a revolution in clean, skin-centric beauty that’s here to stay.
Visit www.rangebeauty.com
Follow @rangebeauty
Hue isn’t just another skincare brand; it’s a movement. Tailored specifically for people of color, Hue addresses the unique skincare concerns that are often overlooked by the mainstream industry. Their Supra-Fade Dark Spot Night Serum has become a cult favourite, flying off the shelves after glowing reviews from influencers like Uche Natori. But Hue’s appeal isn’t just in its formulas—it’s in the brand’s commitment to merging science with style, creating products that work and look good doing it.
Visit www.madeforhue.com
Follow @madeforhue
Salt.XO is more than a skincare brand; it’s a self-care revolution. Founded by Jhalesa Seymour, Salt.XO focuses on holistic beauty, offering products that nourish your entire body, including your most intimate areas. Seymour’s philosophy is simple: self-care is sacred, and it starts with how you treat your skin. Salt.XO products are designed to help you glow from the inside out, with a focus on balance, hydration, and a little bit of fun.
Visit www.saltxo.com
Follow @salt.xo
Alicia Keys’ Keys Soulcare isn’t just a brand—it’s a lifestyle. Born out of the singer’s journey toward self-love and wellness, Keys Soulcare offers a collection of products that go beyond skincare. Each item is accompanied by a positive affirmation, turning your daily routine into a ritual of self-empowerment. This is beauty with a deeper purpose, reminding us all to slow down, take a breath, and connect with our inner selves.
Visit www.keyssoulcare.com
Follow @keyssoulcare
Destinee Beauty represents a transformation in the world of cosmetics, embracing individuality and growth. The brand’s philosophy, symbolized by its butterfly logo, reflects the ongoing evolution and personal empowerment that beauty can inspire. With a commitment to inclusivity and innovation, Destinee Beauty aims to fill industry gaps with long-lasting, responsible formulas that celebrate what makes each person unique.
Visit www.destineebeauty.com
Follow @destineebeauty
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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