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Think about launching a '12 Days of Deals' campaign, but start teasing it weeks in advance. This serves a dual purpose—generating interest and conditioning your audience to expect fantastic offerings from you, thereby making your business a go-to holiday shopping destination.
Group together products or services that naturally fit as a 'gift set' and offer a slight discount on the bundle. The convenience of a ready-to-give package can be a strong selling point for time-pressed shoppers and can also facilitate cross-selling.
Conducting virtual holiday events—such as an online Christmas market—can attract a broader audience while minimising costs. It also enables participation from those who may not be able to visit a physical location, widening your brand's reach.
A narrative that aligns your brand with the values and sentiments of the season can resonate deeply with your audience. However, be cautious—audiences are savvy and can quickly discern between genuine sentiment and disingenuous marketing. Authenticity is the key; a well-crafted, authentic story can work wonders in humanising your brand and fostering loyalty.
Each day could reveal a new deal, a unique use for one of your products, or a fun piece of trivia related to your industry. The repetitive engagement can keep your brand top-of-mind, driving both online and in-store visits.
Optimise your online presence for local searches by updating your business hours, offering in-store pickup, and actively encouraging satisfied customers to leave reviews. This not only boosts your search engine rankings but also showcases you as a reliable, community-centric option.
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Think about launching a '12 Days of Deals' campaign, but start teasing it weeks in advance. This serves a dual purpose—generating interest and conditioning your audience to expect fantastic offerings from you, thereby making your business a go-to holiday shopping destination.
Group together products or services that naturally fit as a 'gift set' and offer a slight discount on the bundle. The convenience of a ready-to-give package can be a strong selling point for time-pressed shoppers and can also facilitate cross-selling.
Conducting virtual holiday events—such as an online Christmas market—can attract a broader audience while minimising costs. It also enables participation from those who may not be able to visit a physical location, widening your brand's reach.
A narrative that aligns your brand with the values and sentiments of the season can resonate deeply with your audience. However, be cautious—audiences are savvy and can quickly discern between genuine sentiment and disingenuous marketing. Authenticity is the key; a well-crafted, authentic story can work wonders in humanising your brand and fostering loyalty.
Each day could reveal a new deal, a unique use for one of your products, or a fun piece of trivia related to your industry. The repetitive engagement can keep your brand top-of-mind, driving both online and in-store visits.
Optimise your online presence for local searches by updating your business hours, offering in-store pickup, and actively encouraging satisfied customers to leave reviews. This not only boosts your search engine rankings but also showcases you as a reliable, community-centric option.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Think about launching a '12 Days of Deals' campaign, but start teasing it weeks in advance. This serves a dual purpose—generating interest and conditioning your audience to expect fantastic offerings from you, thereby making your business a go-to holiday shopping destination.
Group together products or services that naturally fit as a 'gift set' and offer a slight discount on the bundle. The convenience of a ready-to-give package can be a strong selling point for time-pressed shoppers and can also facilitate cross-selling.
Conducting virtual holiday events—such as an online Christmas market—can attract a broader audience while minimising costs. It also enables participation from those who may not be able to visit a physical location, widening your brand's reach.
A narrative that aligns your brand with the values and sentiments of the season can resonate deeply with your audience. However, be cautious—audiences are savvy and can quickly discern between genuine sentiment and disingenuous marketing. Authenticity is the key; a well-crafted, authentic story can work wonders in humanising your brand and fostering loyalty.
Each day could reveal a new deal, a unique use for one of your products, or a fun piece of trivia related to your industry. The repetitive engagement can keep your brand top-of-mind, driving both online and in-store visits.
Optimise your online presence for local searches by updating your business hours, offering in-store pickup, and actively encouraging satisfied customers to leave reviews. This not only boosts your search engine rankings but also showcases you as a reliable, community-centric option.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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