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Known for its celeb-favourite designs, Alo Yoga brings LA’s health-conscious vibes to your workout wardrobe. From neon apricot hues to silky, sculpting fabrics, their studio-to-streetwear is perfect for both your yoga class and your next night out.
Visit www.Aloyoga.com
Follow @aloyoga
This Seattle-based brand is pioneering the sustainable activewear movement. Using recycled plastic bottles and fishing nets, Girlfriend Collective offers size-inclusive pieces that are as eco-friendly as they are stylish. Think high-waisted leggings in soft shades like terracotta and powder blue that won't roll down during your workout.
Visit www.Girlfriend.com
Follow @girlfriend
Legendary among fitness aficionados, Lululemon's Align leggings are a staple in any workout wardrobe. Whether you’re hitting the pavement or striking a pose in yoga, their sweat-wicking, second-skin leggings are the epitome of comfort and style.
Visit www.Lululemon.com
Follow @lululemon
This British brand exploded on Instagram during lockdown, and it hasn’t looked back. With oversized sweatshirts and high-rise cycling shorts, Adanola’s pieces are perfect for both workouts and off-duty days.
Visit www.Adanola.com
Follow @adanola
Founded by influencer Grace Beverley, TA/LA focuses on slow fashion and sustainability. Their bold, recycled-material leggings are both flattering and functional, ensuring you look good while doing good for the planet.
Visit www.Wearetala.com
Follow @wearetala
Inspired by the laidback California lifestyle, Vuori's lightweight leggings and soft tracksuits have gained a cult following. With fans like Harry Styles and Gwyneth Paltrow, this brand's versatile pieces are perfect for everything from running to lounging.
Visit www.Vuoriclothing.com
Follow @vuoriclothing
Drawing inspiration from 1980s Sloane Ranger vibes, Sporty & Rich's matching tracksuits and preppy tennis dresses are the It items for 2024. Whether you're channelling Princess Diana or heading to a Pilates class, this brand has you covered.
Visit www.Sportyandrich.com
Follow @sportyandrich
Designed in LA, produced in London, and crafted from Italian fabrics, Varley’s luxe activewear seamlessly transitions from a workout to a lunch date. Their new Club collection blends tenniscore with casual, collegiate style—perfect for autumn 2024.
Visit www.Varley.com
Follow @varley
Year of Ours, a female-led activewear brand from Los Angeles, merges performance, fit, and style to create versatile pieces for modern women. Using high-tech fabrics, their leggings, sports bras, and onesies are designed for sport but stylish enough for everyday wear, offering a seamless blend of functionality and fashion.
Visit Yearofours.com
Follow @yearofours
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Known for its celeb-favourite designs, Alo Yoga brings LA’s health-conscious vibes to your workout wardrobe. From neon apricot hues to silky, sculpting fabrics, their studio-to-streetwear is perfect for both your yoga class and your next night out.
Visit www.Aloyoga.com
Follow @aloyoga
This Seattle-based brand is pioneering the sustainable activewear movement. Using recycled plastic bottles and fishing nets, Girlfriend Collective offers size-inclusive pieces that are as eco-friendly as they are stylish. Think high-waisted leggings in soft shades like terracotta and powder blue that won't roll down during your workout.
Visit www.Girlfriend.com
Follow @girlfriend
Legendary among fitness aficionados, Lululemon's Align leggings are a staple in any workout wardrobe. Whether you’re hitting the pavement or striking a pose in yoga, their sweat-wicking, second-skin leggings are the epitome of comfort and style.
Visit www.Lululemon.com
Follow @lululemon
This British brand exploded on Instagram during lockdown, and it hasn’t looked back. With oversized sweatshirts and high-rise cycling shorts, Adanola’s pieces are perfect for both workouts and off-duty days.
Visit www.Adanola.com
Follow @adanola
Founded by influencer Grace Beverley, TA/LA focuses on slow fashion and sustainability. Their bold, recycled-material leggings are both flattering and functional, ensuring you look good while doing good for the planet.
Visit www.Wearetala.com
Follow @wearetala
Inspired by the laidback California lifestyle, Vuori's lightweight leggings and soft tracksuits have gained a cult following. With fans like Harry Styles and Gwyneth Paltrow, this brand's versatile pieces are perfect for everything from running to lounging.
Visit www.Vuoriclothing.com
Follow @vuoriclothing
Drawing inspiration from 1980s Sloane Ranger vibes, Sporty & Rich's matching tracksuits and preppy tennis dresses are the It items for 2024. Whether you're channelling Princess Diana or heading to a Pilates class, this brand has you covered.
Visit www.Sportyandrich.com
Follow @sportyandrich
Designed in LA, produced in London, and crafted from Italian fabrics, Varley’s luxe activewear seamlessly transitions from a workout to a lunch date. Their new Club collection blends tenniscore with casual, collegiate style—perfect for autumn 2024.
Visit www.Varley.com
Follow @varley
Year of Ours, a female-led activewear brand from Los Angeles, merges performance, fit, and style to create versatile pieces for modern women. Using high-tech fabrics, their leggings, sports bras, and onesies are designed for sport but stylish enough for everyday wear, offering a seamless blend of functionality and fashion.
Visit Yearofours.com
Follow @yearofours
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Known for its celeb-favourite designs, Alo Yoga brings LA’s health-conscious vibes to your workout wardrobe. From neon apricot hues to silky, sculpting fabrics, their studio-to-streetwear is perfect for both your yoga class and your next night out.
Visit www.Aloyoga.com
Follow @aloyoga
This Seattle-based brand is pioneering the sustainable activewear movement. Using recycled plastic bottles and fishing nets, Girlfriend Collective offers size-inclusive pieces that are as eco-friendly as they are stylish. Think high-waisted leggings in soft shades like terracotta and powder blue that won't roll down during your workout.
Visit www.Girlfriend.com
Follow @girlfriend
Legendary among fitness aficionados, Lululemon's Align leggings are a staple in any workout wardrobe. Whether you’re hitting the pavement or striking a pose in yoga, their sweat-wicking, second-skin leggings are the epitome of comfort and style.
Visit www.Lululemon.com
Follow @lululemon
This British brand exploded on Instagram during lockdown, and it hasn’t looked back. With oversized sweatshirts and high-rise cycling shorts, Adanola’s pieces are perfect for both workouts and off-duty days.
Visit www.Adanola.com
Follow @adanola
Founded by influencer Grace Beverley, TA/LA focuses on slow fashion and sustainability. Their bold, recycled-material leggings are both flattering and functional, ensuring you look good while doing good for the planet.
Visit www.Wearetala.com
Follow @wearetala
Inspired by the laidback California lifestyle, Vuori's lightweight leggings and soft tracksuits have gained a cult following. With fans like Harry Styles and Gwyneth Paltrow, this brand's versatile pieces are perfect for everything from running to lounging.
Visit www.Vuoriclothing.com
Follow @vuoriclothing
Drawing inspiration from 1980s Sloane Ranger vibes, Sporty & Rich's matching tracksuits and preppy tennis dresses are the It items for 2024. Whether you're channelling Princess Diana or heading to a Pilates class, this brand has you covered.
Visit www.Sportyandrich.com
Follow @sportyandrich
Designed in LA, produced in London, and crafted from Italian fabrics, Varley’s luxe activewear seamlessly transitions from a workout to a lunch date. Their new Club collection blends tenniscore with casual, collegiate style—perfect for autumn 2024.
Visit www.Varley.com
Follow @varley
Year of Ours, a female-led activewear brand from Los Angeles, merges performance, fit, and style to create versatile pieces for modern women. Using high-tech fabrics, their leggings, sports bras, and onesies are designed for sport but stylish enough for everyday wear, offering a seamless blend of functionality and fashion.
Visit Yearofours.com
Follow @yearofours
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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