Luxury activewear brand Alo Yoga has officially made its mark in Covent Garden’s bustling Seven Dials, unveiling a flagship store that blends its signature Californian aesthetic with London’s historic charm. Occupying a prime 5,000-square-foot space at 25a Neal Street, the three-storey store offers more than just activewear—it’s an immersive experience designed to embody the brand’s wellness-driven lifestyle.

With its sleek interiors, light-filled spaces, and a curated selection of trend-forward loungewear and accessories, Alo Yoga’s new outpost brings a touch of Los Angeles to the heart of London. The expansion comes as Covent Garden cements itself as a global retail hotspot, with the district recently welcoming a slew of international brands eager to tap into its dynamic footfall and prestige.

‍

‍

‍

Shaftesbury Capital, the retail giant behind Covent Garden’s ongoing transformation, has heralded Alo Yoga’s arrival as a key moment in the neighbourhood’s evolution. Following a year marked by record brand investments and store openings, the district continues to attract leading names, reinforcing its position as London’s go-to destination for luxury and lifestyle.

For Alo Yoga, which first entered the UK market in 2023, the Covent Garden store represents a confident stride in its European expansion strategy, offering Londoners an enticing blend of fashion, function, and a wellness-first approach.