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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Winnie New York, the brainchild of Nigerian designer Idris Balogun, is redefining the landscape of modern menswear with its minimalist, streetwear-inspired designs. Balogun draws on his childhood in Lagos and his time at fashion houses like Burberry to create clothes that feel both understated and bold. Winnie New York takes classic tailoring and elevates it with clean lines, neutral tones, and an effortless sense of style.
The brand stands out for its craftsmanship and attention to detail—whether it’s a sharp suit or a relaxed shirt, each piece tells a story of sophistication with a touch of edge. It’s the kind of brand that quietly commands attention, and it’s carving out a niche for men who appreciate timeless style without the fuss.
Visit winnienewyork.com | Follow @winnienewyork
Shontay Lundy didn’t just launch a product with Black Girl Sunscreen—she started a revolution in sun care. Designed for women of colour, the sunscreen blends effortlessly into the skin without leaving the dreaded white residue that so many sunscreens do. Enriched with nourishing ingredients like avocado and jojoba oil, it hydrates while protecting, making it more than just a sunblock but a key part of a healthy skincare routine.
By addressing a specific gap in the market, Lundy’s brand has sparked a conversation about inclusivity in sun care and has become a staple for many women of colour. It’s not only a great product—it’s a reminder that everyone deserves to feel seen and catered to in the beauty industry.
Visit blackgirlsunscreen.com | Follow @blackgirlsunscreen
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With years of hands-on experience as a top Hollywood aesthetician, Shani Darden brought her expert knowledge to her namesake skincare line. Known for her straightforward, no-nonsense approach, she launched Shani Darden Skincare with her cult-favourite Retinol Reform serum, which delivers impressive results without irritation. Her philosophy? Skincare doesn’t need to be complicated, just effective.
Darden’s minimalist lineup focuses on quality over quantity, offering products that work for all skin types. What makes her brand shine is the trust she’s built—backed by years of experience treating A-list clients, her products have gained a devoted following. Instead of overwhelming customers with endless options, she provides reliable, high-performance solutions that speak for themselves. It’s a brand built on credibility, simplicity, and science, cutting through the beauty world’s clutter.
Visit shanidarden.com| Follow @shanidarden
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Winnie New York, the brainchild of Nigerian designer Idris Balogun, is redefining the landscape of modern menswear with its minimalist, streetwear-inspired designs. Balogun draws on his childhood in Lagos and his time at fashion houses like Burberry to create clothes that feel both understated and bold. Winnie New York takes classic tailoring and elevates it with clean lines, neutral tones, and an effortless sense of style.
The brand stands out for its craftsmanship and attention to detail—whether it’s a sharp suit or a relaxed shirt, each piece tells a story of sophistication with a touch of edge. It’s the kind of brand that quietly commands attention, and it’s carving out a niche for men who appreciate timeless style without the fuss.
Visit winnienewyork.com | Follow @winnienewyork
Shontay Lundy didn’t just launch a product with Black Girl Sunscreen—she started a revolution in sun care. Designed for women of colour, the sunscreen blends effortlessly into the skin without leaving the dreaded white residue that so many sunscreens do. Enriched with nourishing ingredients like avocado and jojoba oil, it hydrates while protecting, making it more than just a sunblock but a key part of a healthy skincare routine.
By addressing a specific gap in the market, Lundy’s brand has sparked a conversation about inclusivity in sun care and has become a staple for many women of colour. It’s not only a great product—it’s a reminder that everyone deserves to feel seen and catered to in the beauty industry.
Visit blackgirlsunscreen.com | Follow @blackgirlsunscreen
With years of hands-on experience as a top Hollywood aesthetician, Shani Darden brought her expert knowledge to her namesake skincare line. Known for her straightforward, no-nonsense approach, she launched Shani Darden Skincare with her cult-favourite Retinol Reform serum, which delivers impressive results without irritation. Her philosophy? Skincare doesn’t need to be complicated, just effective.
Darden’s minimalist lineup focuses on quality over quantity, offering products that work for all skin types. What makes her brand shine is the trust she’s built—backed by years of experience treating A-list clients, her products have gained a devoted following. Instead of overwhelming customers with endless options, she provides reliable, high-performance solutions that speak for themselves. It’s a brand built on credibility, simplicity, and science, cutting through the beauty world’s clutter.
Visit shanidarden.com| Follow @shanidarden
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