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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Third Crown’s jewelry is all about strength and elegance. Founded by husband-and-wife duo Kristin and Kofi Essel, the brand merges bold, geometric shapes with a minimalist design philosophy to create gender-neutral pieces that make a statement. Each collection—whether it’s a striking cuff or a sleek pendant—draws inspiration from architectural forms, resulting in jewellery that feels both modern and timeless.
The brand thrives on simplicity and power, offering designs that are easy to wear but impossible to ignore. What makes Third Crown stand out is the way it fuses personal and cultural elements into every piece, creating a collection that is both individualistic and universally appealing. It’s jewelry that doesn’t just adorn—it amplifies.
Visit thirdcrown.com | Follow @thirdcrown
Jameel Mohammed launched KHIRY with a mission: to challenge the notion that luxury only comes from Europe. His Afrofuturist brand celebrates Black culture through meticulously crafted jewellery that tells a powerful story. KHIRY’s collections, made from gold vermeil and sterling silver, are sculptural and symbolic, representing the beauty and strength of the African diaspora.
Mohammed’s work elevates Black life and culture, making a clear statement about where luxury truly comes from. Each piece feels like wearable art, crafted with a depth that transcends mere fashion. What sets KHIRY apart is its ability to blend high-end craftsmanship with cultural commentary, creating a brand that is as thought-provoking as it is beautiful.
Visit khiry.com | Follow @khiryofficial
Adwoa Beauty is more than just a haircare brand—it’s a celebration of textured hair. Founded by Julian Addo, the brand offers clean, effective products specifically designed for curly and coily hair types. Each product, from the Baomint Deep Conditioning Treatment to the Blue Tansy Leave-In Conditioner, is formulated with natural ingredients that hydrate and define curls while supporting healthy hair growth. Beyond the quality of the products, what really resonates is the brand’s dedication to inclusivity and representation.
Adwoa Beauty fills a gap in the market for women who have often been overlooked by mainstream haircare brands. Its sleek packaging and transparent approach to product ingredients have garnered a loyal following. Adwoa Beauty isn’t just about great hair days—it’s about creating a space where textured hair is celebrated, cared for, and empowered.
Visit adwoabeauty.com | Follow @adwoabeauty
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Third Crown’s jewelry is all about strength and elegance. Founded by husband-and-wife duo Kristin and Kofi Essel, the brand merges bold, geometric shapes with a minimalist design philosophy to create gender-neutral pieces that make a statement. Each collection—whether it’s a striking cuff or a sleek pendant—draws inspiration from architectural forms, resulting in jewellery that feels both modern and timeless.
The brand thrives on simplicity and power, offering designs that are easy to wear but impossible to ignore. What makes Third Crown stand out is the way it fuses personal and cultural elements into every piece, creating a collection that is both individualistic and universally appealing. It’s jewelry that doesn’t just adorn—it amplifies.
Visit thirdcrown.com | Follow @thirdcrown
Jameel Mohammed launched KHIRY with a mission: to challenge the notion that luxury only comes from Europe. His Afrofuturist brand celebrates Black culture through meticulously crafted jewellery that tells a powerful story. KHIRY’s collections, made from gold vermeil and sterling silver, are sculptural and symbolic, representing the beauty and strength of the African diaspora.
Mohammed’s work elevates Black life and culture, making a clear statement about where luxury truly comes from. Each piece feels like wearable art, crafted with a depth that transcends mere fashion. What sets KHIRY apart is its ability to blend high-end craftsmanship with cultural commentary, creating a brand that is as thought-provoking as it is beautiful.
Visit khiry.com | Follow @khiryofficial
Adwoa Beauty is more than just a haircare brand—it’s a celebration of textured hair. Founded by Julian Addo, the brand offers clean, effective products specifically designed for curly and coily hair types. Each product, from the Baomint Deep Conditioning Treatment to the Blue Tansy Leave-In Conditioner, is formulated with natural ingredients that hydrate and define curls while supporting healthy hair growth. Beyond the quality of the products, what really resonates is the brand’s dedication to inclusivity and representation.
Adwoa Beauty fills a gap in the market for women who have often been overlooked by mainstream haircare brands. Its sleek packaging and transparent approach to product ingredients have garnered a loyal following. Adwoa Beauty isn’t just about great hair days—it’s about creating a space where textured hair is celebrated, cared for, and empowered.
Visit adwoabeauty.com | Follow @adwoabeauty
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