Haus Labs

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Lady Gaga, the queen of reinvention, continues to push boundaries with her beauty brand, Haus Labs. Since its inception in 2019, Haus Labs has embodied Gaga’s unique blend of artistry, science, and kindness. The brand’s mission is clear: to empower individuals to explore their inner artist and view themselves as a canvas, with products that are not only innovative but also beneficial for the skin.

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Gaga's philosophy is a refreshing take in a saturated market. "The world doesn’t necessarily need another beauty brand, but if we can create something that is pushing the boundaries of what it means to make make-up, then it’s worth it," she states. Haus Labs’ commitment to quality and creativity is evident in their diverse range of products, designed to inspire and nurture self-expression.

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Visit Hauslabs.com

Follow: @hauslabs

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Huda Beauty

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Huda Beauty, founded by the ever-influential Huda Kattan, has unveiled a significant rebrand that promises to redefine the brand’s identity. The Dubai-based beauty powerhouse introduced a sleek new logo and updated packaging in a viral YouTube video that has already garnered over a million views.

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The rebrand features a lowercase, sans serif font with rounded edges, signaling a shift towards a more approachable yet bold aesthetic. The refreshed look includes a supporting monogram and will gradually be rolled out across the entire product portfolio, starting with the Easy Bake Loose Powder. This updated packaging now boasts rounded corners, embossed lettering, and a removable flexible sifter.

Kattan emphasised the importance of this transformation, stating, "This is an opportunity for us to really define who we are as a brand, who we are in the industry." The rebrand is not just a visual overhaul but a strategic move to align the brand’s external identity with its core values of empowerment and emotional connection.

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Visit Hudabeauty.com

Follow: @hudabeauty

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Cooldown Running

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While Haus Labs and Huda Beauty are well-established names, this brand is a newcomer worth watching. Cooldown Running is not your average running club; it's a community and a brand that's taking strides in both fitness and fashion. Founded with a mission to bring people together through running, Cooldown Running has expanded its horizons with a line of sustainable, stylish activewear.

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Combining eco-friendly materials with cutting-edge design, their apparel is tailored for athletes who care about their environmental footprint without compromising on style or performance. Cooldown Running’s gear includes moisture-wicking fabrics and ergonomic designs, setting a new standard for what activewear can be.

Visit Cooldownrunning.com

Follow: @cooldownrunning