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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
If you’ve ever wished for a pair of jeans that fit just right, your wish has been granted. Ambela Jeans is the brainchild of midsize fashion influencer-turned-entrepreneur Carys Whittaker, and they’re here to make sure everyone finds their perfect fit. Ranging from sizes 6 to 26 and offering four leg lengths, these jeans stretch, flatter, and feel fantastic. What’s even better? Ambela was shaped by two years of customer feedback—26,000 voices chimed in to ensure every body type is celebrated.
Named after her daughters, Amber and Mabel, Carys has created more than just a pair of jeans—she’s building a movement that blends style, comfort, and inclusivity in every stitch. Get ready to see these jeans everywhere because they’re destined to become a new wardrobe essential.
Dear Frances may not shout from the rooftops, but those in the know recognise its craftsmanship and style. Founded in 2016 by Jane Frances, this London-based label has earned its spot on the feet of fashion editors and celebrities alike, thanks to the effortlessly chic Balla flats. The woven version, new this season, is the shoe you’ll want to wear every day—offering breathability and comfort without sacrificing style.
But shoes aren’t the only thing Dear Frances is doing right. This year, the brand is stepping into the luxury handbag space, delivering Italian-made bags with the same understated elegance that defines their footwear. Expect these beautifully crafted pieces to become just as iconic as their shoes—perfect for those who prefer quiet luxury over loud logos.
Looking for jewellery that’s stylish, sustainable, and safe for sensitive skin? Look no further than Maison Miru. Best known for its flat-back nap earrings, this AAPI- and female-founded brand specialises in pieces that you can wear all day (and night) without irritation. Made from recycled stainless steel, medical-grade titanium, and 14K gold, their delicate earrings, necklaces, and rings are a go-to for anyone building out their "earsape" or looking for timeless, eco-friendly accessories.
Maison Miru’s thoughtful designs go beyond just looking good—they’re made to last and to be as comfortable as they are beautiful. Whether you’re looking to add a subtle statement or an everyday staple, this is jewelry with both heart and style.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
If you’ve ever wished for a pair of jeans that fit just right, your wish has been granted. Ambela Jeans is the brainchild of midsize fashion influencer-turned-entrepreneur Carys Whittaker, and they’re here to make sure everyone finds their perfect fit. Ranging from sizes 6 to 26 and offering four leg lengths, these jeans stretch, flatter, and feel fantastic. What’s even better? Ambela was shaped by two years of customer feedback—26,000 voices chimed in to ensure every body type is celebrated.
Named after her daughters, Amber and Mabel, Carys has created more than just a pair of jeans—she’s building a movement that blends style, comfort, and inclusivity in every stitch. Get ready to see these jeans everywhere because they’re destined to become a new wardrobe essential.
Dear Frances may not shout from the rooftops, but those in the know recognise its craftsmanship and style. Founded in 2016 by Jane Frances, this London-based label has earned its spot on the feet of fashion editors and celebrities alike, thanks to the effortlessly chic Balla flats. The woven version, new this season, is the shoe you’ll want to wear every day—offering breathability and comfort without sacrificing style.
But shoes aren’t the only thing Dear Frances is doing right. This year, the brand is stepping into the luxury handbag space, delivering Italian-made bags with the same understated elegance that defines their footwear. Expect these beautifully crafted pieces to become just as iconic as their shoes—perfect for those who prefer quiet luxury over loud logos.
Looking for jewellery that’s stylish, sustainable, and safe for sensitive skin? Look no further than Maison Miru. Best known for its flat-back nap earrings, this AAPI- and female-founded brand specialises in pieces that you can wear all day (and night) without irritation. Made from recycled stainless steel, medical-grade titanium, and 14K gold, their delicate earrings, necklaces, and rings are a go-to for anyone building out their "earsape" or looking for timeless, eco-friendly accessories.
Maison Miru’s thoughtful designs go beyond just looking good—they’re made to last and to be as comfortable as they are beautiful. Whether you’re looking to add a subtle statement or an everyday staple, this is jewelry with both heart and style.
Sign up for our newsletter to receive the latest brand news and insights from Brand Insider.
