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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
London-based YAGI Wrld has quickly become a favourite in the world of womenswear, known for its bold, curve-hugging designs that celebrate the female form. Founded with a commitment to empowering women through fashion, the brand blends luxury craftsmanship with daring aesthetics. From form-fitting dresses to corsets and tracksuits, YAGI Wrld’s collections offer a unique mix of streetwear edge and timeless elegance.
Celebs like Blac Chyna and Yung Miami have been spotted rocking YAGI pieces, helping cement the brand’s rising star status in the hip-hop scene. With fans dubbing it "BBL fashion" for its body-accentuating designs, YAGI Wrld is fast becoming synonymous with a style that embraces and celebrates curves unapologetically.
What sets YAGI Wrld apart is the brand’s storytelling approach to fashion. Each piece begins as a sketch, with a focus on creating garments that feel luxurious while remaining accessible. Signature collections like "VOL.1" and "VOL.2" are filled with statement pieces that offer versatility—think sleek looks that transition effortlessly from daytime glam to nightlife chic. YAGI Wrld has carved out a niche for women who are unapologetic about expressing themselves, offering fashion that is both comfortable and attention-grabbing.
Follow @yagi_wrld
Tennis star Sloane Stephens has made a power move off the court with her new body-care line, Doc & Glo. Launched just weeks ago, this fresh brand caters to active, on-the-go individuals who need body care that can keep up with their hustle. Inspired by Stephens’ experience during the pandemic—when showers were hard to come by after matches—Doc & Glo aims to offer simple, effective products that elevate hygiene routines.
The launch features two standout products: the No. 3161 Game-Changing Deodorant and 24/7 Hustle Deodorising Body Mist. Both products are formulated with clean, vegan, and cruelty-free ingredients, ensuring they’re as gentle on the skin as they are effective. Available on Free People Movement and Amazon, the line embodies Stephens' personal touch—honouring her grandparents, whose legacy of health and glamour is reflected in every detail.
Stephens says the brand is designed for “everyone who demands freshness without compromise,” making it a must-have for athletes, professionals, and anyone juggling a busy lifestyle.
Follow @docandglo
Social media star turned entrepreneur De’arra Taylor is back with a bold new collection for her eyewear brand, Lorvae. In celebration of the brand’s second anniversary, Lorvae has teamed up with rapper JT of City Girls to launch the Twin Flame Collection—a line of statement eyewear that merges retro influences with a modern twist.
The collection’s centrepiece, the TWINEM – FLAMEZ frames, draws inspiration from Y2K style with subtle nods to 1950s glamour. These oversized frames are designed to make a statement, perfect for anyone looking to add a dash of personality to their look. Retailing between $80 and $88, the Twin Flame Collection exemplifies Lorvae’s ethos: self-expression through thoughtfully designed, high-quality eyewear.
Taylor’s dedication to crafting bold, eye-catching designs has made Lorvae a go-to for those who want to stand out, with pieces that balance nostalgia and modernity in perfect harmony.
Follow @lorvae
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
London-based YAGI Wrld has quickly become a favourite in the world of womenswear, known for its bold, curve-hugging designs that celebrate the female form. Founded with a commitment to empowering women through fashion, the brand blends luxury craftsmanship with daring aesthetics. From form-fitting dresses to corsets and tracksuits, YAGI Wrld’s collections offer a unique mix of streetwear edge and timeless elegance.
Celebs like Blac Chyna and Yung Miami have been spotted rocking YAGI pieces, helping cement the brand’s rising star status in the hip-hop scene. With fans dubbing it "BBL fashion" for its body-accentuating designs, YAGI Wrld is fast becoming synonymous with a style that embraces and celebrates curves unapologetically.
What sets YAGI Wrld apart is the brand’s storytelling approach to fashion. Each piece begins as a sketch, with a focus on creating garments that feel luxurious while remaining accessible. Signature collections like "VOL.1" and "VOL.2" are filled with statement pieces that offer versatility—think sleek looks that transition effortlessly from daytime glam to nightlife chic. YAGI Wrld has carved out a niche for women who are unapologetic about expressing themselves, offering fashion that is both comfortable and attention-grabbing.
Follow @yagi_wrld
Tennis star Sloane Stephens has made a power move off the court with her new body-care line, Doc & Glo. Launched just weeks ago, this fresh brand caters to active, on-the-go individuals who need body care that can keep up with their hustle. Inspired by Stephens’ experience during the pandemic—when showers were hard to come by after matches—Doc & Glo aims to offer simple, effective products that elevate hygiene routines.
The launch features two standout products: the No. 3161 Game-Changing Deodorant and 24/7 Hustle Deodorising Body Mist. Both products are formulated with clean, vegan, and cruelty-free ingredients, ensuring they’re as gentle on the skin as they are effective. Available on Free People Movement and Amazon, the line embodies Stephens' personal touch—honouring her grandparents, whose legacy of health and glamour is reflected in every detail.
Stephens says the brand is designed for “everyone who demands freshness without compromise,” making it a must-have for athletes, professionals, and anyone juggling a busy lifestyle.
Follow @docandglo
Social media star turned entrepreneur De’arra Taylor is back with a bold new collection for her eyewear brand, Lorvae. In celebration of the brand’s second anniversary, Lorvae has teamed up with rapper JT of City Girls to launch the Twin Flame Collection—a line of statement eyewear that merges retro influences with a modern twist.
The collection’s centrepiece, the TWINEM – FLAMEZ frames, draws inspiration from Y2K style with subtle nods to 1950s glamour. These oversized frames are designed to make a statement, perfect for anyone looking to add a dash of personality to their look. Retailing between $80 and $88, the Twin Flame Collection exemplifies Lorvae’s ethos: self-expression through thoughtfully designed, high-quality eyewear.
Taylor’s dedication to crafting bold, eye-catching designs has made Lorvae a go-to for those who want to stand out, with pieces that balance nostalgia and modernity in perfect harmony.
Follow @lorvae
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