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Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Arrae continues to ride the wellness wave, becoming a cult favourite in the world of natural supplements. Known for its bloat-busting capsules, the brand is building on its "wellness meets simplicity" ethos, offering digestible solutions to everyday health concerns. Recently, they’ve expanded their product line with a Sleep Capsule, targeting one of the most common modern-day issues: stress-induced insomnia. This capsule harnesses natural ingredients like magnesium bis-glycinate and L-theanine to help ease the mind into a restful state—no grogginess the next morning.
What sets Arrae apart in the crowded wellness market? Their commitment to education and transparency. Customers aren’t just buying supplements; they’re buying into a lifestyle of thoughtful self-care. The brand regularly publishes blog posts and runs social media campaigns that dive into the science behind their formulas, ensuring customers feel informed and empowered about their choices.
Arrae’s ability to distil complex health issues into simple, elegant solutions is key to their continued success. Their blend of chic packaging, scientific rigour, and influencer endorsements (we see you, wellness gurus) is why they’re poised for even more growth in the supplement space.
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Reome is leading the charge in skincare innovation with a focus on biotech-powered and bio-fermented formulations. The brand’s mission is to harness cutting-edge science and natural ingredients to restore and nourish the skin's barrier, creating products that are not only effective but also eco-conscious. Their sleek, minimalist aesthetic appeals to consumers who value both performance and sustainability.
A standout in their lineup is the Recovery Serum, formulated with potent bioactives to rejuvenate and heal the skin. The serum is particularly celebrated for its ability to restore skin health after exposure to environmental stressors, making it a favorite among those who seek high-impact results with natural, gentle ingredients. What sets Reome apart is their commitment to transparency and sustainability. The brand's ethos revolves around using natural ingredients, biotech advancements, and environmentally responsible practices to offer luxury skincare without compromising on integrity or results.
As consumers continue to seek more sustainable skincare solutions, Reome is ahead of the curve by blending luxury with environmental consciousness. Their approach, rooted in innovation and purity, places them at the forefront of the clean beauty movement, responding to the growing demand for effective, nature-infused skincare without the environmental toll.
Polish designer Magda Butrym has been a name to know for fashion insiders, but she’s fast becoming a global sensation. Known for her ultra-feminine designs and meticulous attention to detail, Butrym’s creations are gaining traction among A-listers, from Beyoncé to Hailey Bieber. Her signature pieces—think draped silk dresses, embellished florals, and ruched tailoring—are designed to be timeless, yet daringly modern.
This season, Butrym’s collection embraces modern romance, with her signature flower appliqué taking centre stage. Highlights include voluminous blouses paired with fitted leather, structured mini dresses, and beautifully crafted evening wear with a sense of old-world glamour. The brand’s use of high-quality materials and handmade embellishments continues to differentiate Butrym from fast fashion labels, aligning her with luxury houses that value craftsmanship and artistry.
Magda Butrym is not only making headlines for her designs but also for her commitment to sustainability in luxury. By keeping production small and focusing on made-to-order pieces, Butrym is making high fashion more environmentally conscious. With her distinctive mix of romanticism and edginess, the brand is poised for continued global growth, particularly in the U.S. and Europe.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Arrae continues to ride the wellness wave, becoming a cult favourite in the world of natural supplements. Known for its bloat-busting capsules, the brand is building on its "wellness meets simplicity" ethos, offering digestible solutions to everyday health concerns. Recently, they’ve expanded their product line with a Sleep Capsule, targeting one of the most common modern-day issues: stress-induced insomnia. This capsule harnesses natural ingredients like magnesium bis-glycinate and L-theanine to help ease the mind into a restful state—no grogginess the next morning.
What sets Arrae apart in the crowded wellness market? Their commitment to education and transparency. Customers aren’t just buying supplements; they’re buying into a lifestyle of thoughtful self-care. The brand regularly publishes blog posts and runs social media campaigns that dive into the science behind their formulas, ensuring customers feel informed and empowered about their choices.
Arrae’s ability to distil complex health issues into simple, elegant solutions is key to their continued success. Their blend of chic packaging, scientific rigour, and influencer endorsements (we see you, wellness gurus) is why they’re poised for even more growth in the supplement space.
Reome is leading the charge in skincare innovation with a focus on biotech-powered and bio-fermented formulations. The brand’s mission is to harness cutting-edge science and natural ingredients to restore and nourish the skin's barrier, creating products that are not only effective but also eco-conscious. Their sleek, minimalist aesthetic appeals to consumers who value both performance and sustainability.
A standout in their lineup is the Recovery Serum, formulated with potent bioactives to rejuvenate and heal the skin. The serum is particularly celebrated for its ability to restore skin health after exposure to environmental stressors, making it a favorite among those who seek high-impact results with natural, gentle ingredients. What sets Reome apart is their commitment to transparency and sustainability. The brand's ethos revolves around using natural ingredients, biotech advancements, and environmentally responsible practices to offer luxury skincare without compromising on integrity or results.
As consumers continue to seek more sustainable skincare solutions, Reome is ahead of the curve by blending luxury with environmental consciousness. Their approach, rooted in innovation and purity, places them at the forefront of the clean beauty movement, responding to the growing demand for effective, nature-infused skincare without the environmental toll.
Polish designer Magda Butrym has been a name to know for fashion insiders, but she’s fast becoming a global sensation. Known for her ultra-feminine designs and meticulous attention to detail, Butrym’s creations are gaining traction among A-listers, from Beyoncé to Hailey Bieber. Her signature pieces—think draped silk dresses, embellished florals, and ruched tailoring—are designed to be timeless, yet daringly modern.
This season, Butrym’s collection embraces modern romance, with her signature flower appliqué taking centre stage. Highlights include voluminous blouses paired with fitted leather, structured mini dresses, and beautifully crafted evening wear with a sense of old-world glamour. The brand’s use of high-quality materials and handmade embellishments continues to differentiate Butrym from fast fashion labels, aligning her with luxury houses that value craftsmanship and artistry.
Magda Butrym is not only making headlines for her designs but also for her commitment to sustainability in luxury. By keeping production small and focusing on made-to-order pieces, Butrym is making high fashion more environmentally conscious. With her distinctive mix of romanticism and edginess, the brand is poised for continued global growth, particularly in the U.S. and Europe.
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