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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Founded in 2011 by Nigerian-Canadian designer Andrea Iyamah, this fashion brand quickly made a name for itself with its vibrant swimwear collections that blend African heritage with contemporary flair. The idea was born when Iyamah, noticing a lack of African designers in high-end stores, decided to fill that gap herself. Her bold use of colour, pattern, and structure transforms every piece into a celebration of femininity and cultural pride.
Each collection feels like a work of art, with stunning visuals that transport you to sun-soaked landscapes, rich with history and meaning. Andrea Iyamah’s ability to stay true to her roots while appealing to a global audience sets the brand apart. What’s not to love? These pieces make you feel like you’re wearing a story—one of empowerment, elegance, and unapologetic beauty.
Visit Andreaiyamah.com | Follow @andreaiyamah
Desiree Verdejo founded Hyperskin after struggling to find skincare products that addressed her hyperpigmentation during pregnancy. Frustrated by the lack of effective solutions, she launched a vitamin C serum that blends natural ingredients like turmeric, kojic acid, and bearberry to tackle dark spots and uneven skin tone. Unlike most brands that complicate skincare routines, Hyperskin keeps things simple, but the impact is huge.
From its straightforward product line to its no-fuss messaging, Hyperskin has built a loyal community of women who appreciate transparency and results. What sets it apart is its dedication to addressing real issues that women of colour face, without the fluff or frills. We’re big fans of how Hyperskin champions authenticity in both its products and approach. It’s a refreshing change in an industry that often overlooks such specific concerns.
Visit hyperskin.com | Follow @hyperskin
When Karen Young founded Oui the People, her goal wasn’t just to make body care products—it was to start a movement. Growing up in a household where beauty magazines were off-limits, Young learnt early on the dangers of perfectionism. Her brand reflects that lesson, creating products like razors and body serums designed with real skin in mind, focussing on care, not correction. But it’s not just the products that stand out; it’s the philosophy.
Oui the People flips the script on traditional beauty standards, encouraging self-acceptance and mindful care. From its Instagram feed, filled with empowering messages, to its thoughtfully crafted products, the brand speaks to a new generation of consumers tired of being told they need to "fix" themselves. What do we love? The authenticity and boldness in their messaging, the high-quality products, and the strong community that feels like it’s breaking down beauty barriers one razor at a time.
Visit Ouithepeople.com | Follow @ouithepeople
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Founded in 2011 by Nigerian-Canadian designer Andrea Iyamah, this fashion brand quickly made a name for itself with its vibrant swimwear collections that blend African heritage with contemporary flair. The idea was born when Iyamah, noticing a lack of African designers in high-end stores, decided to fill that gap herself. Her bold use of colour, pattern, and structure transforms every piece into a celebration of femininity and cultural pride.
Each collection feels like a work of art, with stunning visuals that transport you to sun-soaked landscapes, rich with history and meaning. Andrea Iyamah’s ability to stay true to her roots while appealing to a global audience sets the brand apart. What’s not to love? These pieces make you feel like you’re wearing a story—one of empowerment, elegance, and unapologetic beauty.
Visit Andreaiyamah.com | Follow @andreaiyamah
Desiree Verdejo founded Hyperskin after struggling to find skincare products that addressed her hyperpigmentation during pregnancy. Frustrated by the lack of effective solutions, she launched a vitamin C serum that blends natural ingredients like turmeric, kojic acid, and bearberry to tackle dark spots and uneven skin tone. Unlike most brands that complicate skincare routines, Hyperskin keeps things simple, but the impact is huge.
From its straightforward product line to its no-fuss messaging, Hyperskin has built a loyal community of women who appreciate transparency and results. What sets it apart is its dedication to addressing real issues that women of colour face, without the fluff or frills. We’re big fans of how Hyperskin champions authenticity in both its products and approach. It’s a refreshing change in an industry that often overlooks such specific concerns.
Visit hyperskin.com | Follow @hyperskin
When Karen Young founded Oui the People, her goal wasn’t just to make body care products—it was to start a movement. Growing up in a household where beauty magazines were off-limits, Young learnt early on the dangers of perfectionism. Her brand reflects that lesson, creating products like razors and body serums designed with real skin in mind, focussing on care, not correction. But it’s not just the products that stand out; it’s the philosophy.
Oui the People flips the script on traditional beauty standards, encouraging self-acceptance and mindful care. From its Instagram feed, filled with empowering messages, to its thoughtfully crafted products, the brand speaks to a new generation of consumers tired of being told they need to "fix" themselves. What do we love? The authenticity and boldness in their messaging, the high-quality products, and the strong community that feels like it’s breaking down beauty barriers one razor at a time.
Visit Ouithepeople.com | Follow @ouithepeople
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