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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Dezi Eyewear, founded by beauty influencer Desi Perkins, is the go-to brand for chic sunglasses that deliver high-fashion style at an accessible price. Offering sleek, on-trend designs for under $100, Dezi Eyewear proves that luxury doesn’t have to break the bank.
Known for its bold frames and influencer-driven appeal, the brand has won over fans with its perfect blend of innovation and quality, creating eyewear that feels both high-end and affordable. Whether you’re seeking an oversized statement piece or a minimalist classic, Dezi Eyewear’s commitment to style and craftsmanship makes it easy to fall in love.
Visit Dezi.co
Follow @dezi
Because of Alice (BOA), helmed by digital fashion creator Alice Olivia Cross, stands out for its unwavering commitment to minimalist yet elegant designs. With capsule collections that focus on neutral palettes, clean lines, and sustainability, BOA brings classic sophistication to modern wardrobes.
The brand offers carefully curated staples that can be worn season after season, making it a go-to for those who value style longevity over fleeting trends. We love BOA for its ability to merge timeless fashion with contemporary relevance, proving that sustainable luxury can be both effortless and aspirational.
Visit Becauseofalice.com
Follow @becauseofalice
Cult Gaia has made its mark as the brand that turns everyday accessories and clothing into wearable art. Founded by Jasmin Hekmat, the brand is best known for its iconic bamboo Ark bag, but has since expanded into ready-to-wear, shoes, and more recently, beauty.
Cult Gaia’s designs are architectural and feminine, blending natural textures with a modern aesthetic. Each piece feels like a statement, designed to stand out while remaining effortlessly elegant. What makes Cult Gaia so captivating is its commitment to creating pieces that are both timeless and attention-grabbing—making every item a long-lasting part of your wardrobe.
Visit Cultgaia.com
Follow @cultgaia
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Dezi Eyewear, founded by beauty influencer Desi Perkins, is the go-to brand for chic sunglasses that deliver high-fashion style at an accessible price. Offering sleek, on-trend designs for under $100, Dezi Eyewear proves that luxury doesn’t have to break the bank.
Known for its bold frames and influencer-driven appeal, the brand has won over fans with its perfect blend of innovation and quality, creating eyewear that feels both high-end and affordable. Whether you’re seeking an oversized statement piece or a minimalist classic, Dezi Eyewear’s commitment to style and craftsmanship makes it easy to fall in love.
Visit Dezi.co
Follow @dezi
Because of Alice (BOA), helmed by digital fashion creator Alice Olivia Cross, stands out for its unwavering commitment to minimalist yet elegant designs. With capsule collections that focus on neutral palettes, clean lines, and sustainability, BOA brings classic sophistication to modern wardrobes.
The brand offers carefully curated staples that can be worn season after season, making it a go-to for those who value style longevity over fleeting trends. We love BOA for its ability to merge timeless fashion with contemporary relevance, proving that sustainable luxury can be both effortless and aspirational.
Visit Becauseofalice.com
Follow @becauseofalice
Cult Gaia has made its mark as the brand that turns everyday accessories and clothing into wearable art. Founded by Jasmin Hekmat, the brand is best known for its iconic bamboo Ark bag, but has since expanded into ready-to-wear, shoes, and more recently, beauty.
Cult Gaia’s designs are architectural and feminine, blending natural textures with a modern aesthetic. Each piece feels like a statement, designed to stand out while remaining effortlessly elegant. What makes Cult Gaia so captivating is its commitment to creating pieces that are both timeless and attention-grabbing—making every item a long-lasting part of your wardrobe.
Visit Cultgaia.com
Follow @cultgaia
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