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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
What would minimalism be without Jil Sander? Often, minimalism is unfairly pigeonholed as cold, sterile, and lacking character. But Jil Sander's collections tell a different story—one of elegance, emotion, and sophistication. By stripping away excess, Sander’s designs reveal the true essence of a garment, focusing on quality, craftsmanship, and form.
Jil Sander’s approach to fashion is anything but soulless. The designer's commitment to neutral tones, luxurious fabrics like cashmere, and pure, clean lines creates a style that is both contemporary and deeply intellectual. Sander was among the pioneers who championed the idea of masculine elegance for women, crafting genderless pieces that celebrate femininity without compromising strength or grace.
Her designs strike a balance between minimalism and conceptualism, all while staying in tune with the dynamic rhythms of modern fashion. The result? Collections that are instantly recognisable and consistently relevant, proving that minimalism can be as warm and inviting as it is sleek and refined.
Visit Jilsander.com
Follow @jilsander
If there’s one beauty brand that’s making waves right now, it’s HUE. Specifically formulated for People of Color, HUE is breaking barriers in an industry that has often overlooked the unique needs of Black and brown skin. Their hero product, the Supra-Fade Dark Spot Night Serum, has become a sensation, thanks in part to beauty influencers like Uche Natori.
What sets HUE apart is not just the efficacy of its products but the brand’s deep understanding of its audience. When UK influencer, Uche Natori shared her glowing review of Supra-Fade on TikTok, highlighting its effectiveness in reducing hyperpigmentation, the product sold out within hours. This speaks volumes about HUE’s impact and the trust it has garnered within the community.
Beyond the formula, HUE’s attention to detail extends to its packaging. Their products are as much about aesthetics as they are about performance. Take the SUPRA-EGG, for instance—a stunning, gold-coated case handcrafted by artisans in Turkey. According to co-founder Mona Haidar, the brand aims to be more than just another clinical skincare line; it’s about merging intelligence with artistry to create something truly special.
Visit Madeforhue.com
Follow @madeforhue
Poosh is Kourtney Kardashian’s answer to a gap in the wellness market. More than just another lifestyle brand, Poosh aims to debunk the myth that caring about what you put in and on your body is uncool or unsexy. Kourtney launched Poosh to inspire a modern, attainable lifestyle that balances health and style.
The journey to creating Poosh began when Sarah Howard, who had previously collaborated with Rosie Huntington-Whiteley on Rose Inc., reached out to Kourtney. What followed was a collaborative process that involved brainstorming sessions at Kourtney’s house, where ideas flowed freely, and the vision for Poosh took shape.
The brand, which didn’t even have a name when the project started, was born out of Kourtney’s passion for sharing her personal journey to healthier living. The result is a platform that educates, motivates, and curates content designed to help everyone live their best life—no matter where they’re starting from.
Visit Poosh.com
Follow @poosh
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
What would minimalism be without Jil Sander? Often, minimalism is unfairly pigeonholed as cold, sterile, and lacking character. But Jil Sander's collections tell a different story—one of elegance, emotion, and sophistication. By stripping away excess, Sander’s designs reveal the true essence of a garment, focusing on quality, craftsmanship, and form.
Jil Sander’s approach to fashion is anything but soulless. The designer's commitment to neutral tones, luxurious fabrics like cashmere, and pure, clean lines creates a style that is both contemporary and deeply intellectual. Sander was among the pioneers who championed the idea of masculine elegance for women, crafting genderless pieces that celebrate femininity without compromising strength or grace.
Her designs strike a balance between minimalism and conceptualism, all while staying in tune with the dynamic rhythms of modern fashion. The result? Collections that are instantly recognisable and consistently relevant, proving that minimalism can be as warm and inviting as it is sleek and refined.
Visit Jilsander.com
Follow @jilsander
If there’s one beauty brand that’s making waves right now, it’s HUE. Specifically formulated for People of Color, HUE is breaking barriers in an industry that has often overlooked the unique needs of Black and brown skin. Their hero product, the Supra-Fade Dark Spot Night Serum, has become a sensation, thanks in part to beauty influencers like Uche Natori.
What sets HUE apart is not just the efficacy of its products but the brand’s deep understanding of its audience. When UK influencer, Uche Natori shared her glowing review of Supra-Fade on TikTok, highlighting its effectiveness in reducing hyperpigmentation, the product sold out within hours. This speaks volumes about HUE’s impact and the trust it has garnered within the community.
Beyond the formula, HUE’s attention to detail extends to its packaging. Their products are as much about aesthetics as they are about performance. Take the SUPRA-EGG, for instance—a stunning, gold-coated case handcrafted by artisans in Turkey. According to co-founder Mona Haidar, the brand aims to be more than just another clinical skincare line; it’s about merging intelligence with artistry to create something truly special.
Visit Madeforhue.com
Follow @madeforhue
Poosh is Kourtney Kardashian’s answer to a gap in the wellness market. More than just another lifestyle brand, Poosh aims to debunk the myth that caring about what you put in and on your body is uncool or unsexy. Kourtney launched Poosh to inspire a modern, attainable lifestyle that balances health and style.
The journey to creating Poosh began when Sarah Howard, who had previously collaborated with Rosie Huntington-Whiteley on Rose Inc., reached out to Kourtney. What followed was a collaborative process that involved brainstorming sessions at Kourtney’s house, where ideas flowed freely, and the vision for Poosh took shape.
The brand, which didn’t even have a name when the project started, was born out of Kourtney’s passion for sharing her personal journey to healthier living. The result is a platform that educates, motivates, and curates content designed to help everyone live their best life—no matter where they’re starting from.
Visit Poosh.com
Follow @poosh
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