The inspiration behind Maebe is firmly rooted in Molly-Mae's personal journey. Having worked on the brand for three years, she described the venture as a "labour of love" and revealed that she has funded it entirely on her own, without the support of external investors. In a candid interview, she explained her desire to be able to tell her daughter, Bambi, that she "did it alone"​​. This sense of independence and self-reliance permeates every facet of the brand.

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The brand's aesthetic, shaped by Molly-Mae’s personal style evolution, is built around a refined, ‘old money’ vibe—a blend of classic English elegance with a modern twist. Molly-Mae initially envisioned Maebe as a casual wear brand, focussing on tracksuits, but as her style matured, so did her vision for the brand. The result is a sophisticated mix of blazers, trousers, and timeless pieces inspired by traditional masculine elements like dark oak, leather, and old English luxury. Molly-Mae revealed that her mood boards for the collection featured gentleman’s clubs and vintage cigar rooms​​, all reinterpreted through a feminine lens.

Despite its elevated style, Maebe is designed to be accessible. With prices ranging from £35 to £140, the brand aims to offer high-quality investment pieces without the unattainable price tags that often accompany luxury fashion. Hague has worked meticulously on the production process, fine-tuning details like fabric weight and texture. As she pointed out, “No one has felt the weight of the blazer and said it’s not worth it." The intention is for customers to experience the quality firsthand, an opportunity being made available through an exclusive pop-up event in London. This preview, designed to reflect Maebe’s chic aesthetic, provides a tactile introduction to the collection before its official online launch on 29th September​​.

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The creation of Maebe marks a pivotal moment for Molly-Mae as she steps out of the influencer realm and into the role of fashion brand CEO. Her ambition is clear: to build a brand that stands on its own, independent of her personal fame. "I want people to return to it because they love the clothes, not because it’s Molly-Mae’s brand," she emphasised​.

Fans and fashion enthusiasts will get the first look at Maebe during the exclusive pop-up in central London, where a select group of press and influencers will preview the collection before it opens to the public. This event is expected to be an immersive experience that reflects Maebe’s chic, traditional-meets-modern aesthetic​.

The brand launch has been eagerly anticipated, with followers of Hague uncovering hints over the past few months, including the creation of Maebe’s Instagram account. As the brand gears up for its debut, the excitement surrounding Maebe reflects the influence Molly-Mae holds in the fashion world​.