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Why we love it: innovative solutions for reducing single-use plastic.
Blueland is on a mission to eliminate single-use plastic, starting with household cleaning products. Their innovative approach involves providing consumers with reusable bottles and tablets that, when combined with water, transform into effective cleaning solutions. This not only reduces plastic waste but also cuts down on the carbon footprint associated with transporting heavy liquids. Blueland’s sleek, minimalist design ensures that sustainability never compromises style.
Why we love it: personalised haircare with a focus on sustainability.
Prose has redefined personalised haircare by offering custom formulations that cater to individual hair needs while prioritising sustainability. Each product is crafted using natural ingredients, with an emphasis on ethical sourcing and minimal environmental impact. Prose also offers a recycling programme, encouraging customers to return empty containers, which are then repurposed or recycled. This brand proves that bespoke beauty can be both luxurious and eco-friendly.
Why we love it: performance-driven activewear made from recycled materials.
Vuori is setting a new standard in the activewear industry by integrating performance and sustainability. Their apparel is made from recycled materials, including plastic bottles, and features innovative fabrics designed to enhance athletic performance. Vuori’s commitment extends beyond their products; they also invest in community initiatives and environmental programmes, ensuring a holistic approach to sustainability.
Why we love it: cute pieces that prioritise eco-friendly practices.
Reformation has long been celebrated for its ability to blend high fashion with eco-conscious principles. This brand uses sustainable materials and practices transparency by sharing detailed information about the environmental impact of each garment. From chic dresses to stylish separates, Reformation ensures that every piece is not only fashionable but also kind to the planet. Their motto, “Being naked is the #1 most sustainable option. We’re #2,” encapsulates their playful yet serious commitment to sustainability.
Why we love it: essential wardrobe staples crafted from sustainable materials.
Organic Basics focuses on creating high-quality basics with an unwavering commitment to sustainability. Using organic cotton, recycled materials, and eco-friendly production methods, this brand offers a range of essentials that are both comfortable and environmentally responsible. Organic Basics also promotes longevity, encouraging consumers to buy less and choose well-made items that stand the test of time.
Why we love it: luxury fashion with impeccable sustainable standards.
Subset combines luxury with sustainability, offering a curated collection of premium products crafted from responsibly sourced materials. Their meticulous attention to detail and commitment to ethical production practices make Subset a standout in the luxury market. Each item reflects a harmonious blend of elegance and environmental stewardship, appealing to consumers who seek sophistication without compromising their values.
Why we love it: timeless designs made with organic and fair-trade materials.
ARMEDANGELS has carved a niche in the sustainable fashion sector by producing modern classics that are ethically made. This German brand uses organic and fair-trade materials, ensuring that every piece is both stylish and responsibly produced. ARMEDANGELS’ timeless designs and commitment to transparency have earned them a loyal following among eco-conscious consumers.
Why we love it: minimalist pieces that champion quality and sustainability.
Asket’s philosophy revolves around the concept of “The Pursuit of Less,” encouraging consumers to invest in fewer, higher-quality pieces. Their garments are made from sustainable materials, and the brand offers full transparency about the cost and environmental impact of each item. Asket’s commitment to sustainability is evident in their timeless designs, which are intended to last a lifetime, reducing the need for frequent replacements.
Why we love it: transparent and ethical production processes.
Everlane has become synonymous with ethical fashion, thanks to their radical transparency and dedication to sustainable practices. The brand provides detailed insights into their supply chain, ensuring that every step of the production process meets high ethical standards. Everlane’s versatile and stylish pieces are designed to be wardrobe staples, making sustainability accessible and appealing to a broad audience.
Why we love it: upcycled denim that combines fashion and zero-waste principles.
E.L.V. Denim is a pioneer in the upcycling movement, transforming discarded denim into fashionable, one-of-a-kind pieces. Their zero-waste philosophy ensures that no material goes to waste, and each garment is made using local, ethical production methods. E.L.V. Denim’s innovative approach to sustainability has garnered attention from fashion enthusiasts who appreciate both style and substance.
Why we love it: stylish sneakers made from organic and recycled materials.
Veja has redefined the sneaker industry by combining style, comfort, and sustainability. Their sneakers are made from organic cotton, wild rubber from the Amazon, and recycled materials. Veja’s commitment to ethical production extends to their supply chain, where they ensure fair wages and good working conditions. The brand’s minimalist design and eco-friendly ethos have made Veja a favourite among fashion-forward consumers.
Why we love it: philanthropic fashion that donates most of its profits to charity.
Ninety Percent stands out not only for their sustainable fashion but also for their commitment to social responsibility. The brand donates 90% of its profits to charitable causes, allowing consumers to make a positive impact with every purchase. Ninety Percent’s stylish and versatile pieces are made from sustainable materials, proving that fashion can be both ethical and philanthropic.
Why we love it: World’s first luxury plant-based handbag brand.
House of Marici creates luxurious handbags using sustainable materials such as Piñatex, a leather alternative made from pineapple leaves. Each bag is meticulously crafted, reflecting a blend of elegance and eco-consciousness. House of Marici’s commitment to sustainability extends to their production methods, ensuring that each piece is made with minimal environmental impact.
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Why we love it: innovative solutions for reducing single-use plastic.
Blueland is on a mission to eliminate single-use plastic, starting with household cleaning products. Their innovative approach involves providing consumers with reusable bottles and tablets that, when combined with water, transform into effective cleaning solutions. This not only reduces plastic waste but also cuts down on the carbon footprint associated with transporting heavy liquids. Blueland’s sleek, minimalist design ensures that sustainability never compromises style.
Why we love it: personalised haircare with a focus on sustainability.
Prose has redefined personalised haircare by offering custom formulations that cater to individual hair needs while prioritising sustainability. Each product is crafted using natural ingredients, with an emphasis on ethical sourcing and minimal environmental impact. Prose also offers a recycling programme, encouraging customers to return empty containers, which are then repurposed or recycled. This brand proves that bespoke beauty can be both luxurious and eco-friendly.
Why we love it: performance-driven activewear made from recycled materials.
Vuori is setting a new standard in the activewear industry by integrating performance and sustainability. Their apparel is made from recycled materials, including plastic bottles, and features innovative fabrics designed to enhance athletic performance. Vuori’s commitment extends beyond their products; they also invest in community initiatives and environmental programmes, ensuring a holistic approach to sustainability.
Why we love it: cute pieces that prioritise eco-friendly practices.
Reformation has long been celebrated for its ability to blend high fashion with eco-conscious principles. This brand uses sustainable materials and practices transparency by sharing detailed information about the environmental impact of each garment. From chic dresses to stylish separates, Reformation ensures that every piece is not only fashionable but also kind to the planet. Their motto, “Being naked is the #1 most sustainable option. We’re #2,” encapsulates their playful yet serious commitment to sustainability.
Why we love it: essential wardrobe staples crafted from sustainable materials.
Organic Basics focuses on creating high-quality basics with an unwavering commitment to sustainability. Using organic cotton, recycled materials, and eco-friendly production methods, this brand offers a range of essentials that are both comfortable and environmentally responsible. Organic Basics also promotes longevity, encouraging consumers to buy less and choose well-made items that stand the test of time.
Why we love it: luxury fashion with impeccable sustainable standards.
Subset combines luxury with sustainability, offering a curated collection of premium products crafted from responsibly sourced materials. Their meticulous attention to detail and commitment to ethical production practices make Subset a standout in the luxury market. Each item reflects a harmonious blend of elegance and environmental stewardship, appealing to consumers who seek sophistication without compromising their values.
Why we love it: timeless designs made with organic and fair-trade materials.
ARMEDANGELS has carved a niche in the sustainable fashion sector by producing modern classics that are ethically made. This German brand uses organic and fair-trade materials, ensuring that every piece is both stylish and responsibly produced. ARMEDANGELS’ timeless designs and commitment to transparency have earned them a loyal following among eco-conscious consumers.
Why we love it: minimalist pieces that champion quality and sustainability.
Asket’s philosophy revolves around the concept of “The Pursuit of Less,” encouraging consumers to invest in fewer, higher-quality pieces. Their garments are made from sustainable materials, and the brand offers full transparency about the cost and environmental impact of each item. Asket’s commitment to sustainability is evident in their timeless designs, which are intended to last a lifetime, reducing the need for frequent replacements.
Why we love it: transparent and ethical production processes.
Everlane has become synonymous with ethical fashion, thanks to their radical transparency and dedication to sustainable practices. The brand provides detailed insights into their supply chain, ensuring that every step of the production process meets high ethical standards. Everlane’s versatile and stylish pieces are designed to be wardrobe staples, making sustainability accessible and appealing to a broad audience.
Why we love it: upcycled denim that combines fashion and zero-waste principles.
E.L.V. Denim is a pioneer in the upcycling movement, transforming discarded denim into fashionable, one-of-a-kind pieces. Their zero-waste philosophy ensures that no material goes to waste, and each garment is made using local, ethical production methods. E.L.V. Denim’s innovative approach to sustainability has garnered attention from fashion enthusiasts who appreciate both style and substance.
Why we love it: stylish sneakers made from organic and recycled materials.
Veja has redefined the sneaker industry by combining style, comfort, and sustainability. Their sneakers are made from organic cotton, wild rubber from the Amazon, and recycled materials. Veja’s commitment to ethical production extends to their supply chain, where they ensure fair wages and good working conditions. The brand’s minimalist design and eco-friendly ethos have made Veja a favourite among fashion-forward consumers.
Why we love it: philanthropic fashion that donates most of its profits to charity.
Ninety Percent stands out not only for their sustainable fashion but also for their commitment to social responsibility. The brand donates 90% of its profits to charitable causes, allowing consumers to make a positive impact with every purchase. Ninety Percent’s stylish and versatile pieces are made from sustainable materials, proving that fashion can be both ethical and philanthropic.
Why we love it: World’s first luxury plant-based handbag brand.
House of Marici creates luxurious handbags using sustainable materials such as Piñatex, a leather alternative made from pineapple leaves. Each bag is meticulously crafted, reflecting a blend of elegance and eco-consciousness. House of Marici’s commitment to sustainability extends to their production methods, ensuring that each piece is made with minimal environmental impact.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
Why we love it: innovative solutions for reducing single-use plastic.
Blueland is on a mission to eliminate single-use plastic, starting with household cleaning products. Their innovative approach involves providing consumers with reusable bottles and tablets that, when combined with water, transform into effective cleaning solutions. This not only reduces plastic waste but also cuts down on the carbon footprint associated with transporting heavy liquids. Blueland’s sleek, minimalist design ensures that sustainability never compromises style.
Why we love it: personalised haircare with a focus on sustainability.
Prose has redefined personalised haircare by offering custom formulations that cater to individual hair needs while prioritising sustainability. Each product is crafted using natural ingredients, with an emphasis on ethical sourcing and minimal environmental impact. Prose also offers a recycling programme, encouraging customers to return empty containers, which are then repurposed or recycled. This brand proves that bespoke beauty can be both luxurious and eco-friendly.
Why we love it: performance-driven activewear made from recycled materials.
Vuori is setting a new standard in the activewear industry by integrating performance and sustainability. Their apparel is made from recycled materials, including plastic bottles, and features innovative fabrics designed to enhance athletic performance. Vuori’s commitment extends beyond their products; they also invest in community initiatives and environmental programmes, ensuring a holistic approach to sustainability.
Why we love it: cute pieces that prioritise eco-friendly practices.
Reformation has long been celebrated for its ability to blend high fashion with eco-conscious principles. This brand uses sustainable materials and practices transparency by sharing detailed information about the environmental impact of each garment. From chic dresses to stylish separates, Reformation ensures that every piece is not only fashionable but also kind to the planet. Their motto, “Being naked is the #1 most sustainable option. We’re #2,” encapsulates their playful yet serious commitment to sustainability.
Why we love it: essential wardrobe staples crafted from sustainable materials.
Organic Basics focuses on creating high-quality basics with an unwavering commitment to sustainability. Using organic cotton, recycled materials, and eco-friendly production methods, this brand offers a range of essentials that are both comfortable and environmentally responsible. Organic Basics also promotes longevity, encouraging consumers to buy less and choose well-made items that stand the test of time.
Why we love it: luxury fashion with impeccable sustainable standards.
Subset combines luxury with sustainability, offering a curated collection of premium products crafted from responsibly sourced materials. Their meticulous attention to detail and commitment to ethical production practices make Subset a standout in the luxury market. Each item reflects a harmonious blend of elegance and environmental stewardship, appealing to consumers who seek sophistication without compromising their values.
Why we love it: timeless designs made with organic and fair-trade materials.
ARMEDANGELS has carved a niche in the sustainable fashion sector by producing modern classics that are ethically made. This German brand uses organic and fair-trade materials, ensuring that every piece is both stylish and responsibly produced. ARMEDANGELS’ timeless designs and commitment to transparency have earned them a loyal following among eco-conscious consumers.
Why we love it: minimalist pieces that champion quality and sustainability.
Asket’s philosophy revolves around the concept of “The Pursuit of Less,” encouraging consumers to invest in fewer, higher-quality pieces. Their garments are made from sustainable materials, and the brand offers full transparency about the cost and environmental impact of each item. Asket’s commitment to sustainability is evident in their timeless designs, which are intended to last a lifetime, reducing the need for frequent replacements.
Why we love it: transparent and ethical production processes.
Everlane has become synonymous with ethical fashion, thanks to their radical transparency and dedication to sustainable practices. The brand provides detailed insights into their supply chain, ensuring that every step of the production process meets high ethical standards. Everlane’s versatile and stylish pieces are designed to be wardrobe staples, making sustainability accessible and appealing to a broad audience.
Why we love it: upcycled denim that combines fashion and zero-waste principles.
E.L.V. Denim is a pioneer in the upcycling movement, transforming discarded denim into fashionable, one-of-a-kind pieces. Their zero-waste philosophy ensures that no material goes to waste, and each garment is made using local, ethical production methods. E.L.V. Denim’s innovative approach to sustainability has garnered attention from fashion enthusiasts who appreciate both style and substance.
Why we love it: stylish sneakers made from organic and recycled materials.
Veja has redefined the sneaker industry by combining style, comfort, and sustainability. Their sneakers are made from organic cotton, wild rubber from the Amazon, and recycled materials. Veja’s commitment to ethical production extends to their supply chain, where they ensure fair wages and good working conditions. The brand’s minimalist design and eco-friendly ethos have made Veja a favourite among fashion-forward consumers.
Why we love it: philanthropic fashion that donates most of its profits to charity.
Ninety Percent stands out not only for their sustainable fashion but also for their commitment to social responsibility. The brand donates 90% of its profits to charitable causes, allowing consumers to make a positive impact with every purchase. Ninety Percent’s stylish and versatile pieces are made from sustainable materials, proving that fashion can be both ethical and philanthropic.
Why we love it: World’s first luxury plant-based handbag brand.
House of Marici creates luxurious handbags using sustainable materials such as Piñatex, a leather alternative made from pineapple leaves. Each bag is meticulously crafted, reflecting a blend of elegance and eco-consciousness. House of Marici’s commitment to sustainability extends to their production methods, ensuring that each piece is made with minimal environmental impact.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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