For seamless scheduling and posting on Instagram, TikTok, YouTube, and Pinterest, Planable is a staple. It's incredibly intuitive and ensures that my client’s social media presence is consistent and engaging. When clients need a clickable or shoppable Instagram feed, I turn to Later. It shares many features with Planable but offers unique benefits that make Instagram management a breeze.

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Google's suite of tools is the backbone of my daily operations. Emails, calendars, and team calls—Google keeps everything in sync. Funny enough, I also use Microsoft. Outlook is my personal favourite for email management. I try to achieve inbox zero by the end of each week, as it helps me start fresh and stay organised.

Communication within my team is vital, and Slack is our lifeline. It keeps us connected and ensures we can collaborate effectively, no matter where we are.

Pinterest needs no introduction. It’s my go-to app for endless inspiration, whether for client projects or personal creative endeavours. I use it extensively for everything from moodboarding to finding outfits to wear to the office. Cosmos, similar to Pinterest, is more focused on art direction. It's my go-to for moodboarding and gathering inspiration when designing or directing a shoot. Endless inspiration at your fingertips. Need I say more?

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ClickUp is the central management hub of my agency’s operations. It tracks team activities, client work, editorial content, sales, SOPs, and marketing calendars. It ensures that nothing slips through the cracks. And then Notion is my client-management powerhouse. Every detail of a project lives here, making it indispensable for client work. I also use Notion for personal productivity, managing tasks, savings, and more.

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For video editing: CapCut. Its user-friendly interface and powerful features make editing straightforward and efficient.

From Illustrator to Photoshop, the Adobe Suite is a non-negotiable for all designers. Illustrator for crafting logos and branding materials; InDesign for creating print materials like flyers and magazines; XD for digital content, including social media posts and newsletters; and Photoshop for a broad range of graphic design tasks. Despite the power of Adobe, I also use Canva. Yes, I know, basic but it is an easy-to-use design tool, great for client handovers.

Finally, but certainly not least, I use the Things App. This task management app is a lifesaver. I use it to braindump everything I need to do, then organise by priority and due dates, ensuring nothing is overlooked. I love that I can have it on my phone on the go and it syncs to my laptop too. These tools form the backbone of my agency’s operations. Each platform contributes to a seamless, organised, and creative workflow. By integrating these tools into my daily routine, I maintain high standards of service and creativity for my clients while keeping my agency running smoothly.