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Case Studies
Bettter By Julie Pelipas
Elevating upcycled tailoring in fashion
By
The Desiree Team
September 18, 2023
Strategy
Why We Prefer Brands We Recognise
Given a choice, we usually choose brands we recognise and feel familiar with
By
Bibiana Obahor
September 14, 2023
Case Studies
How Erewhon Went From Grocery Store to Lifestyle Hub
Lessons on self-perception and consumer behaviour
By
Bibiana Obahor
August 23, 2023
Brand Insider Round-Up
The Brand Insider Round-Up: 25.08.23
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 25, 2023
Brand Insider Round-Up
The Brand Insider Round-Up: 18.08.23
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 18, 2023
Case Studies
Pioneering Sustainable Fashion with Mother of Pearl
Join Amy Powney on a journey of sustainability with Mother of Pearl
By
The Desiree Team
September 5, 2023
News
Amyris Discontinuing Costa Brazil and Onda Beauty in Strategic Turn
Illustrating the need for adaptability in the evolving beauty industry
By
The Desiree Team
August 12, 2023
Brand Insider Round-Up
The Brand Insider Round-Up: 11.08.23
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 11, 2023
News
Kylie Jenner Inspires Signature Looks in the Bratz x Kylie Collection
Our love-hate relationship with celebrity collaborations: a look at Bratz x Kylie and more
By
The Desiree Team
August 5, 2023
Brand Insider Round-Up
The Brand Insider Round-Up: 04.08.23
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 4, 2023
Strategy
Does Age Really Matter When It Comes To Branding?
We argue audience demographics is no longer about age but rather about establishing an outlook
By
The Desiree Team
September 13, 2023
Social Media
The Demise of Brand Loyalty in Beauty
TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists
By
Bibiana Obahor
August 31, 2023
Strategy
Can High-End Brands Meet Diverse Budgets?
Here's how luxury brands create demand beyond prestige pricing
By
Bibiana Obahor
August 28, 2023
Art Direction
30 Cool Visual Concepts To Inspire Your Product Photography
From jewellery on cutlery to perfume melting in ice, these concepts guarantee a double-take
By
The Desiree Team
July 14, 2023
Trends
Reimagining Barbie for a New Generation: It's Fantastic
Unlocking the secrets behind the viral success of the 2023 Barbie Movie campaign
By
Bibiana Obahor
July 7, 2023
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