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A gentle, understated elegance to the A/W palette. This pale pink, with its slightly muted tone, adds warmth and a touch of femininity without being overly sweet. Soft blush’s popularity this season comes from its versatility—it works beautifully in everything from interior design to branding for lifestyle products, offering a modern, airy alternative to deeper winter tones. In interiors, it brings a subtle lift to spaces, pairing effortlessly with greys, taupes, and metallics, while in packaging, it conveys a sense of delicate luxury, perfect for high-end beauty products or personal care brands.
A cool, sophisticated hue that captures the moody calm of a winter sky. It has gained popularity in everything from architectural design to digital interfaces, where a polished yet relaxed aesthetic is needed. The shade’s subdued coolness makes it ideal for both professional and creative environments, giving a sense of clarity and focus. Steel blue’s success this season comes from its ability to offer tranquillity without being stark, making it perfect for calming spaces or branding that values elegance and precision.
Mulberry Wine
A decadent, deep shade that blends burgundy with plum, creating a rich, luxurious feel. It has become a go-to for those looking to evoke drama and elegance, particularly in hospitality, beauty, and luxury branding. This season, mulberry wine’s allure is tied to its opulent richness, making it perfect for designs that want to make a bold, sophisticated statement. Whether used in textured fabrics or sumptuous packaging, this hue brings depth and a sense of refined indulgence.
A bold, striking shade that radiates warmth and energy, perfect for grabbing attention in branding or design. Its vibrant, slightly orange undertones give it a playful edge, making it ideal for dynamic campaigns, lively interiors, or bold accent pieces. This season, fiery crimson’s appeal lies in its ability to energise and revitalise spaces, offering a modern take on classic red. Its presence in design and fashion reflects a mood of confidence and passion, making it perfect for projects that want to stand out and make a lasting impression.
A muted metallic that exudes old-world charm and sophistication. Its soft, burnished quality makes it ideal for designs that want to evoke a sense of vintage luxury without the brashness of brighter metallics. This season, antique gold has been embraced in everything from interior accents to fine jewellery, adding a subtle shimmer that feels both regal and understated. Its ability to catch light without overwhelming makes it perfect for creating warmth in spaces or adding a touch of elegance to branding.
A delicate, muted green that offers a refreshing yet calming contrast to the season’s darker tones. This soft, pastel hue has become popular in both interior design and product branding, where it evokes feelings of health, tranquillity, and nature. Pistachio cream’s appeal this season lies in its ability to create a serene atmosphere, whether in a calming workspace or a wellness-focused brand. It pairs beautifully with natural textures like wood or marble, adding a light, airy feel to any setting.
A vibrant, energising shade that brings a sense of brightness to the often-muted autumn/winter palette. With its rich yellow-orange undertones, it feels both luxurious and uplifting, making it a popular choice in bold interior accents, branding for luxury products, or eye-catching design pieces. Golden saffron’s appeal this season comes from its ability to inject warmth and optimism into a space, offering a sense of sunshine even in the darkest months. It’s perfect for those looking to make a bold statement with colour while maintaining a sense of refinement.
A sultry, dark chocolate shade that exudes sophistication and mystery. Its deep, almost blackened hue offers a moody alternative to brighter reds, perfect for creating a dramatic atmosphere in interiors or high-end branding. This season, deep merlot’s allure is in its ability to add depth and elegance without overwhelming the senses. It’s particularly popular in design projects that want to evoke luxury and exclusivity, from sleek packaging to atmospheric lounges. Its richness pairs beautifully with metallic accents or plush fabrics, bringing a sense of opulence to any space or brand.
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A gentle, understated elegance to the A/W palette. This pale pink, with its slightly muted tone, adds warmth and a touch of femininity without being overly sweet. Soft blush’s popularity this season comes from its versatility—it works beautifully in everything from interior design to branding for lifestyle products, offering a modern, airy alternative to deeper winter tones. In interiors, it brings a subtle lift to spaces, pairing effortlessly with greys, taupes, and metallics, while in packaging, it conveys a sense of delicate luxury, perfect for high-end beauty products or personal care brands.
A cool, sophisticated hue that captures the moody calm of a winter sky. It has gained popularity in everything from architectural design to digital interfaces, where a polished yet relaxed aesthetic is needed. The shade’s subdued coolness makes it ideal for both professional and creative environments, giving a sense of clarity and focus. Steel blue’s success this season comes from its ability to offer tranquillity without being stark, making it perfect for calming spaces or branding that values elegance and precision.
Mulberry Wine
A decadent, deep shade that blends burgundy with plum, creating a rich, luxurious feel. It has become a go-to for those looking to evoke drama and elegance, particularly in hospitality, beauty, and luxury branding. This season, mulberry wine’s allure is tied to its opulent richness, making it perfect for designs that want to make a bold, sophisticated statement. Whether used in textured fabrics or sumptuous packaging, this hue brings depth and a sense of refined indulgence.
A bold, striking shade that radiates warmth and energy, perfect for grabbing attention in branding or design. Its vibrant, slightly orange undertones give it a playful edge, making it ideal for dynamic campaigns, lively interiors, or bold accent pieces. This season, fiery crimson’s appeal lies in its ability to energise and revitalise spaces, offering a modern take on classic red. Its presence in design and fashion reflects a mood of confidence and passion, making it perfect for projects that want to stand out and make a lasting impression.
A muted metallic that exudes old-world charm and sophistication. Its soft, burnished quality makes it ideal for designs that want to evoke a sense of vintage luxury without the brashness of brighter metallics. This season, antique gold has been embraced in everything from interior accents to fine jewellery, adding a subtle shimmer that feels both regal and understated. Its ability to catch light without overwhelming makes it perfect for creating warmth in spaces or adding a touch of elegance to branding.
A delicate, muted green that offers a refreshing yet calming contrast to the season’s darker tones. This soft, pastel hue has become popular in both interior design and product branding, where it evokes feelings of health, tranquillity, and nature. Pistachio cream’s appeal this season lies in its ability to create a serene atmosphere, whether in a calming workspace or a wellness-focused brand. It pairs beautifully with natural textures like wood or marble, adding a light, airy feel to any setting.
A vibrant, energising shade that brings a sense of brightness to the often-muted autumn/winter palette. With its rich yellow-orange undertones, it feels both luxurious and uplifting, making it a popular choice in bold interior accents, branding for luxury products, or eye-catching design pieces. Golden saffron’s appeal this season comes from its ability to inject warmth and optimism into a space, offering a sense of sunshine even in the darkest months. It’s perfect for those looking to make a bold statement with colour while maintaining a sense of refinement.
A sultry, dark chocolate shade that exudes sophistication and mystery. Its deep, almost blackened hue offers a moody alternative to brighter reds, perfect for creating a dramatic atmosphere in interiors or high-end branding. This season, deep merlot’s allure is in its ability to add depth and elegance without overwhelming the senses. It’s particularly popular in design projects that want to evoke luxury and exclusivity, from sleek packaging to atmospheric lounges. Its richness pairs beautifully with metallic accents or plush fabrics, bringing a sense of opulence to any space or brand.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
A gentle, understated elegance to the A/W palette. This pale pink, with its slightly muted tone, adds warmth and a touch of femininity without being overly sweet. Soft blush’s popularity this season comes from its versatility—it works beautifully in everything from interior design to branding for lifestyle products, offering a modern, airy alternative to deeper winter tones. In interiors, it brings a subtle lift to spaces, pairing effortlessly with greys, taupes, and metallics, while in packaging, it conveys a sense of delicate luxury, perfect for high-end beauty products or personal care brands.
A cool, sophisticated hue that captures the moody calm of a winter sky. It has gained popularity in everything from architectural design to digital interfaces, where a polished yet relaxed aesthetic is needed. The shade’s subdued coolness makes it ideal for both professional and creative environments, giving a sense of clarity and focus. Steel blue’s success this season comes from its ability to offer tranquillity without being stark, making it perfect for calming spaces or branding that values elegance and precision.
Mulberry Wine
A decadent, deep shade that blends burgundy with plum, creating a rich, luxurious feel. It has become a go-to for those looking to evoke drama and elegance, particularly in hospitality, beauty, and luxury branding. This season, mulberry wine’s allure is tied to its opulent richness, making it perfect for designs that want to make a bold, sophisticated statement. Whether used in textured fabrics or sumptuous packaging, this hue brings depth and a sense of refined indulgence.
A bold, striking shade that radiates warmth and energy, perfect for grabbing attention in branding or design. Its vibrant, slightly orange undertones give it a playful edge, making it ideal for dynamic campaigns, lively interiors, or bold accent pieces. This season, fiery crimson’s appeal lies in its ability to energise and revitalise spaces, offering a modern take on classic red. Its presence in design and fashion reflects a mood of confidence and passion, making it perfect for projects that want to stand out and make a lasting impression.
A muted metallic that exudes old-world charm and sophistication. Its soft, burnished quality makes it ideal for designs that want to evoke a sense of vintage luxury without the brashness of brighter metallics. This season, antique gold has been embraced in everything from interior accents to fine jewellery, adding a subtle shimmer that feels both regal and understated. Its ability to catch light without overwhelming makes it perfect for creating warmth in spaces or adding a touch of elegance to branding.
A delicate, muted green that offers a refreshing yet calming contrast to the season’s darker tones. This soft, pastel hue has become popular in both interior design and product branding, where it evokes feelings of health, tranquillity, and nature. Pistachio cream’s appeal this season lies in its ability to create a serene atmosphere, whether in a calming workspace or a wellness-focused brand. It pairs beautifully with natural textures like wood or marble, adding a light, airy feel to any setting.
A vibrant, energising shade that brings a sense of brightness to the often-muted autumn/winter palette. With its rich yellow-orange undertones, it feels both luxurious and uplifting, making it a popular choice in bold interior accents, branding for luxury products, or eye-catching design pieces. Golden saffron’s appeal this season comes from its ability to inject warmth and optimism into a space, offering a sense of sunshine even in the darkest months. It’s perfect for those looking to make a bold statement with colour while maintaining a sense of refinement.
A sultry, dark chocolate shade that exudes sophistication and mystery. Its deep, almost blackened hue offers a moody alternative to brighter reds, perfect for creating a dramatic atmosphere in interiors or high-end branding. This season, deep merlot’s allure is in its ability to add depth and elegance without overwhelming the senses. It’s particularly popular in design projects that want to evoke luxury and exclusivity, from sleek packaging to atmospheric lounges. Its richness pairs beautifully with metallic accents or plush fabrics, bringing a sense of opulence to any space or brand.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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